Imagine walking into a supermarket and discovering not just groceries, but a food discovery playground filled with things you’ve only ever seen on TikTok or Instagram — until now. That’s exactly what FairPrice Xtra has just dropped with its newest concept, Xtra Lab: 霸霸店, now open at FairPrice Xtra Jurong Point.
Over 600 Products to Explore — Many New & Exclusive
Yun He Yue Durian Gold Bar (云和月榴莲金条)
Xtra Lab: 霸霸店 isn’t just a supermarket corner — it’s a curated, immersive space built for curious food lovers. Inside, you’ll find over 600 products, with hundreds that are new to Singapore or exclusive to FairPrice Xtra — from heritage favourites to viral snacks that have taken Asia by storm.
Restaurant-Level Classics Meet Viral Sensations
One of the standout firsts is Quan Ju De’s frozen ready-to-eat Peking Duck, landing in Singapore supermarkets for the very first time. Known for its crispy skin and tender meat, this iconic Beijing classic brings restaurant-grade indulgence straight to your home.
But there’s plenty more to uncover too:
- Yummy Hunter Mala Grilled Fish and Quan Ji Xia Mala Crayfish that pack serious flavour twists
- Durian Gold Bars from Yun He Yue and healthy drinks from Dingdong V5 that have been trending online
- Chef Leung Handmade Leeks Dumplings and artisanal treats that make you go back for more
- And 霸霸店 signature cakes — whimsical, eye-catching desserts made for both your taste buds and your Instagram feed.
A Grocery Run Turned Adventure
Bai Cao Wei Dried Fruits (百草味健康果干)
The whole vibe of Xtra Lab is about exploration, surprise and discovery. It’s not organised like a typical chilled aisle — instead, displays are visually striking, product themes evolve over time, and each corner feels like a new chapter in a food journey.
From heritage flavours and social-media sensations to first-to-Singapore launches, every visit promises something unexpected. Whether you’re hunting for your next favourite snack or simply browsing for fun, there’s always a conversation-starter item waiting to be found.
Open 24/7 with Opening-Period Perks
Xtra Lab: 霸霸店 is open 24 hours a day at FairPrice Xtra Jurong Point — perfect for a midnight browse or early-morning exploration.
And because the launch is something to celebrate, shoppers can expect opening promotions with free gifts and rewards while stocks last — adding even more incentive to swing by and see what’s trending right now.
Image credits: FairPrice Group
FairPrice Xtra Jurong Point
63 Jurong West Central 3, #03 – 01, Singapore 648331
