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This National Day, FairPrice Group is taking snacking to a whole new level with a playful twist on Singapore’s most iconic flavours. In celebration of SG60, they’ve launched three brand-new, limited-edition potato chip flavours that are as uniquely Singaporean as it gets: Laksa, Black Pepper Crab, and even Kopi! Yes, you read that right—coffee-flavoured chips. Available for just $2.50 per packet at all FairPrice supermarkets and Cheers stores from now till September 2025.
These exclusive snacks are part of the brand’s effort to infuse some extra fun (and flavour) into the nation’s 60th birthday bash. It’s a deliciously quirky way to snack and celebrate all at once.
To sweeten the celebration, FairPrice Group is also sponsoring over 400,000 packs of their award-winning Truffle Chips for this year’s National Day Parade funpacks—valued at nearly $500,000. Talk about spreading the love, one chip at a time.
But that’s not all. Joining the SG60 chip lineup is a new range of flavoured cashews (think wasabi, honey mustard, and garlic), plus crunchy potato crisps in tomato, mala, and original flavours. All part of FairPrice’s growing “Own Brands” collection—known for offering quality at prices typically 10–15% lower than other options on the shelf.
“Food is what brings Singaporeans together,” said Vipul Chawla, Group CEO of FairPrice Group. “Through these fun, nostalgic flavours and affordable treats, we hope to make this National Day extra special for everyone.”
This campaign is just one of many initiatives rolled out by FairPrice Group to make the nation’s birthday a celebration for all. From the “Save Every Day” campaign with up to $60 in vouchers, to three waves of Return Vouchers, and over $5 million in savings pledged to workers for May Day, it’s clear they’re going all out to support Singaporeans in more ways than one.
So whether you’re a die-hard laksa lover, a kopi enthusiast, or someone who just loves trying something new, there’s a chip with your name on it this SG60. Don’t miss your chance to snack local, snack proud.
Happy Birthday, Singapore!
Image credits: FairPrice Group
