Hello Kitty Horse Daruma SimplyGo EZ-Link charm now available for $14.90

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If you’re the type who believes a little luck never hurts, this one’s calling your name.

The Hello Kitty Horse Daruma SimplyGo EZ-Link charm has just trotted onto Shopee — and it’s as cute as it is auspicious.

Inspired by the classic Daruma symbol of perseverance and good fortune, this design features Hello Kitty paired with a horse motif — a sweet nod to energy, momentum, and moving forward with confidence. Clip it onto your bag, keys, or lanyard, and let every commute come with a dash of charm and cheer

Priced at just $14.90 each (no top-up value), it’s an easy pick-up whether you’re collecting EZ-Link charms, gifting a fellow Hello Kitty fan, or simply upgrading your everyday tap with something a little more heng.

You can get it now on Shopee here. 

As always with fan-favourite designs like this, stocks won’t hang around forever.

How to use it:
Once you’ve got your charm, just top it up at any Self-Service Top-Up Machine, then pair it with the SimplyGo app — and you’re good to go.

For more details on SimplyGo EZ-Link charms, you can check out https://ezlink.simplygo.com.sg/card-charm/simplygo-ezlink/

Cute, meaningful, and practical — this is one of those charms that makes every tap feel a little luckier. 🐎✨
Terms and conditions apply.

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EZ-Link unveils the God of Fortune EZ-Link Card and it comes with a 24K gold-plated medallion

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Just in time for the festive season, EZ-Link has rolled out the God of Fortune EZ-Link Card, complete with a matching 24K gold-plated God of Fortune medallion for an extra touch of huat. Priced at $22.80 per set, this bundle makes for a meaningful keepsake or an easy Chinese New Year gift that feels both festive and symbolic. (EZ-Link card comes with no top-up value.)

The God of Fortune Medallion Bundle Set is available progressively at EZ-Link vending machines in malls islandwide, so you can conveniently pick one up while you’re out shopping. There’s also a new vending machine at Chinatown Point, Level 1 (opposite Burger King) — a fitting stop if you’re hunting for CNY essentials or lucky charms.

Stocks are limited and availability may vary by location, so if this is on your radar, it’s best to grab it when you spot it. For the full list of EZ-Link vending machine locations, visit: https://bit.ly/EZLinkvendingmachine

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New Scotch-Brite® Easy Clean Scrub Sponge SimplyGo EZ-Link charm now available

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The viral Scotch-Brite® Easy Clean Scrub Sponge that took over social media is back — and this time, it’s gone pink.

Yes, the once-iconic green sponge now comes in a soft pink version, reimagined as a SimplyGo EZ-Link charm you can carry around every day. From kitchen staple to unexpected style accessory, this pocket-sized sponge is proof that even the most ordinary household items can become collectibles.

Soft power, now pocket-sized

The new Scotch-Brite Easy Clean Scrub Sponge SimplyGo EZ-Link charm stays true to the sponge everyone recognises — complete with its textured scrub surface — but shrunk down into a charm that clips neatly onto your bag, keys, or lanyard. The pink colourway gives it a playful refresh, making it feel even more IYKYK for those who’ve seen the sponge all over TikTok and Instagram.

It’s quirky, a little ironic, and exactly the kind of charm that gets noticed at the gantry.

How much & where to get it

  • $19.90 per charm (no stored value)
  • Available progressively at EZ-Link vending machines in malls
  • Limited quantities at each machine

You can check the full list of EZ-Link vending machine locations here:

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New Sanrio characters EZ-Link card is now available for $10 each

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Add a little cheer — and a little luck — to your daily commute with the Sanrio Characters EZ-Link Card, now available in Singapore for $10 each (no top-up value)

This latest design features a warm, festive look inspired by Chinese New Year, with beloved Sanrio characters coming together in celebratory outfits against a soft peach-and-gold backdrop. At the centre of the card is the auspicious phrase 「吉祥如意」 , a timeless Lunar New Year blessing that wishes for good fortune and smooth days ahead — a subtle but meaningful touch that fits perfectly into everyday travel.

Cute, cheerful, and thoughtfully designed, the card strikes a nice balance between festive charm and everyday usability. Whether you’re tapping through gantries, heading to work, or adding it to your Sanrio collection, it’s a small detail that brings a bit of joy to routine rides.

The Sanrio Characters EZ-Link Card is available progressively at all EZ-Link vending machines in malls across Singapore, making it easy to grab one when you spot it.

For the full list of EZ-Link vending machine locations, visit:
👉 https://bit.ly/EZLinkvendingmachine

At just $10, this is a sweet collectible for Sanrio fans and a cheerful way to start the year on a positive note. ✨
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My Melody Daruma SimplyGo EZ-Link Charm Now Available For S$28.90

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If you love cute collectibles with a touch of good luck, this one’s going to be hard to resist. The My Melody Daruma SimplyGo EZ-Link Charm has officially landed in Singapore, bringing together Sanrio’s beloved sweetheart and the iconic Daruma symbol of perseverance and fortune — all in a charm you can use every day.

Designed around the traditional Daruma doll, this My Melody edition features soft pastel tones, charming details, and a cheerful expression that’s instantly recognisable to fans of My Melody. Whether you’re tapping in for your daily commute or adding it to your bag as a lucky charm, it’s equal parts functional and collectible.

Cute, Collectible & Commuter-Ready

Priced at S$28.90 each (no stored value) on Lazada, the charm works just like your regular SimplyGo EZ-Link card — only much cuter. Before use, simply top it up at a Self-Service Top-Up Machine and pair it with the SimplyGo app to start tracking fares and transactions digitally. It’s a fun way to refresh your daily routine, especially if you’re already using EZ-Link for public transport.

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