Sanrio x Singapore Icons EZ-Link Cards Land at $10 — Bus Stops, Kaya Toast & HDB Designs Set to Sell Fast

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Singapore’s everyday icons are getting a seriously cute upgrade — and this time, it’s the Sanrio squad taking over your wallet (literally).

From HDB blocks to kopi runs and even the neighbourhood playground, familiar local scenes are now reimagined with fan-favourite characters like Hello Kitty and friends. It’s a small drop, but one that’s already catching attention among collectors and Sanrio fans alike.

A Local Twist on Classic Sanrio Designs

Instead of the usual character-only designs, this collection leans fully into Singapore’s identity. Each card blends Sanrio’s signature charm with places most locals will instantly recognise:

Bus Stop EZ-Link Card — Available now

Kaya Toast EZ-Link Card — Launching 29 May, 1pm

HDB EZ-Link Card — Launching 26 June, 1pm

Dragon Playground EZ-Link Card — Launching 31 July, 1pm

It’s not just about aesthetics — these designs hit that sweet spot between cute and familiar, which is exactly why they’re likely to move fast.

$10 Each — But Here’s the Catch

Each EZ-Link card is priced at $10 (with no stored value), making them an easy pick-up whether you’re collecting or just want to switch up your daily commute card.

They’ll be released progressively via EZ-Link vending machines across malls, so availability will vary depending on location and timing.

If you’re planning to hunt them down, you’ll want to keep an eye on the official vending machine list here: https://bit.ly/EZLinkvendingmachine

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Ruyi SimplyGo EZ-Link charm now available at $21.90

If you grew up in Singapore, you’ll know this feeling.

Headache? Ruyi oil.
Dizzy? Ruyi oil.
Motion sickness? Also Ruyi oil.

That tiny bottle has saved more bus rides and MRT journeys than we can count.

Now, that same “everything will be okay” energy is getting a modern upgrade — in the form of the Ruyi SimplyGo EZ-Link Charm.

A Little Nostalgia, A Little Luck

Inspired by the familiar comfort of Ruyi oil (如意油) — something many of us grew up relying on — this charm brings that same idea into your everyday commute.

Not literally for headaches, of course…
But for those moments when:

  • The train is packed

  • You’re running late

  • Or you just need a bit of luck on your side

Your Daily “Good Vibes Only” Charm ✨

At $21.90 (no stored value), this isn’t just another EZ-Link accessory.

It’s:

  • A conversation starter

  • A subtle throwback to childhood

  • And maybe… your new lucky charm for smoother commutes

👉 Shop here now: https://www.piperluna.com/products/simplygoxpiper-ez-link-charm

Easy to Use, No Fuss

Getting started is simple:

  • Top up at any Self-Service Top-Up Machine

  • Pair it with the SimplyGo app

  • Tap and go

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Ang Ku Kueh Plush SimplyGo EZ-Link charms now available in 3 colours

Singapore’s beloved traditional snack just got a playful upgrade! The Ang Ku Kueh Plush SimplyGo EZ-Link Charm is the latest collectible charm to hit EZ-Link vending machines across the island, blending nostalgic heritage with everyday convenience.

Priced at $20.90 each (no stored value included), these adorable plush charms are designed to look like the iconic Ang Ku Kueh — the soft glutinous rice cake traditionally filled with sweet mung bean paste and shaped like a tortoise shell symbolising longevity and good fortune.

Three Charming Colours to Collect

The Ang Ku Kueh Plush SimplyGo EZ-Link charms come in three eye-catching colours:

  • Pink
  • Red
  • Yellow

Each charm features a soft plush design that makes it both cute and functional, perfect for hanging on your bag, keys, or pouch.

Even better, the charm doubles as a mini coin pouch, allowing you to stash small essentials while keeping your travel card close at hand.

Tap & Go with SimplyGo

Just like other SimplyGo EZ-Link charms, this plush collectible works as a contactless transit card for commuting on Singapore’s public transport network.

To start using it:

  1. Purchase the charm from EZ-Link vending machines in malls (rolling out progressively).

  2. Top up the card at a Self-Service Top-Up Machine.

  3. Pair it with the SimplyGo app to track transactions and manage your card easily.

Once activated, simply tap the charm at MRT gantries and bus readers for quick and seamless travel.

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Sanrio characters Cherry Blossom EZ-Link card now available at $10 each

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Spring has arrived… and your favourite Sanrio friends are celebrating it in the cutest way possible.

EZ-Link has just introduced the Sanrio Characters Cherry Blossom EZ-Link Card, a delightful new collectible that captures the charm of sakura season. Dressed in soft pink hues and surrounded by blooming cherry blossoms, beloved characters like Hello Kitty, My Melody, Kuromi, Cinnamoroll and Pompompurin come together in one dreamy design that feels straight out of a springtime postcard.

For Sanrio fans and collectors, this is one card that’s hard to resist. The pastel sakura theme gives it a gentle, seasonal vibe, making it feel more like a keepsake than just a transport card. Slip it into your wallet or display it as part of your Sanrio collection — either way, it’s a sweet little reminder that spring is in full bloom.

The Sanrio Characters Cherry Blossom EZ-Link card is priced at $10 each (no top-up value) and will be rolling out progressively at EZ-Link vending machines located in shopping malls across Singapore. That means you might start spotting them at your nearest mall very soon.

If you’re planning to hunt one down, it’s a good idea to check where the vending machines are located before heading out. You can find the full list of EZ-Link vending machine locations here:
https://bit.ly/EZLinkvendingmachine

With its soft sakura aesthetic and a lineup of Sanrio favourites, this limited collectible is likely to catch the eye of both commuters and fans alike. If you’ve been waiting for the perfect adorable addition to your EZ-Link collection, this might just be it.

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Hello Kitty Horse Daruma SimplyGo EZ-Link charm now available for $14.90

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If you’re the type who believes a little luck never hurts, this one’s calling your name.

The Hello Kitty Horse Daruma SimplyGo EZ-Link charm has just trotted onto Shopee — and it’s as cute as it is auspicious.

Inspired by the classic Daruma symbol of perseverance and good fortune, this design features Hello Kitty paired with a horse motif — a sweet nod to energy, momentum, and moving forward with confidence. Clip it onto your bag, keys, or lanyard, and let every commute come with a dash of charm and cheer

Priced at just $14.90 each (no top-up value), it’s an easy pick-up whether you’re collecting EZ-Link charms, gifting a fellow Hello Kitty fan, or simply upgrading your everyday tap with something a little more heng.

You can get it now on Shopee here. 

As always with fan-favourite designs like this, stocks won’t hang around forever.

How to use it:
Once you’ve got your charm, just top it up at any Self-Service Top-Up Machine, then pair it with the SimplyGo app — and you’re good to go.

For more details on SimplyGo EZ-Link charms, you can check out https://ezlink.simplygo.com.sg/card-charm/simplygo-ezlink/

Cute, meaningful, and practical — this is one of those charms that makes every tap feel a little luckier. 🐎✨
Terms and conditions apply.

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