Cha-Ching! How Much Are SG Influencers Really Making?

Scrolling through Instagram, you might catch glimpses of influencers living the high life with luxury trips, designer wardrobes, and glamorous parties. But when a video surfaced of an influencer reportedly being paid six figures by a Dubai public figure just to attend a party (with a marriage proposal on the table, no less), it got me wondering: how much do SG influencers actually make?

The truth? It varies a lot. From casual product placements to full-blown brand campaigns, the price tag depends on follower count, engagement rates, and star power.

MONEY BREAKDOWN

In Singapore, influencer rates fluctuate widely, but here’s a general breakdown based on follower count:

A. Nano-Influencers (500-10,000 followers): S$10 to S$100 per post

B. Micro-Influencers (10,000-50,000 followers): S$100 to S$500 per post

C. Mid-Tier Influencers (50,000-100,000 followers): S$500 to S$5,000 per post

D. Macro-Influencers (100,000-500,000 followers): S$5,000 to S$10,000 per post

E. Mega-Influencers (500,000+ followers): S$10,000+ per post

While nano-influencers might only score a free meal or a couple of bucks for a sponsored post, macro- and mega-influencers have turned their personal brands into serious business. At the upper tier, these influencers can rake in tens of thousands of dollars for a single Instagram post or a polished TikTok video.

Image Credits: unsplash.com

OTHER REVENUE STREAMS

For influencers who play their cards right, the opportunities extend far beyond Instagram grids and TikTok trends. Many Singaporean influencers also earn from:

A. Brand Ambassadorships: Long-term collaborations that can pay out monthly retainers.

B. Event Appearances: Think red carpet gigs, product launches, or yes, even private parties.

C. TV Commercials & Media Campaigns: A more traditional (and lucrative) route.

D. Affiliate Marketing: Earning a commission for every sale driven through their unique links.

A Reddit thread even spilled the tea on how SG influencers leverage these platforms to pull in hefty paychecks, particularly those with sharp business acumen and a loyal fanbase.

IS IT ALL GLAMOUR?

Not quite. The influencer hustle isn’t just posing with the latest skincare drop. Successful influencers juggle content creation, audience engagement, and brand negotiations. Plus, the competition is fierce, especially in a small market like Singapore.

But for those who make it? The perks range from free designer goodies to eye-watering paydays. And while not everyone will be whisked off to Dubai for a lavish proposal, a well-crafted Instagram feed can still open the door to some seriously lucrative opportunities.

Image Credits: unsplash.com

Just ask some of Singapore’s top influencers, such as Naomi Neo, JianHao Tan, and Andrea Chong, who’ve turned their digital personas into thriving businesses and brands!

Sources: 1,2, & 3

Here are the best-selling Korean toner pads from $28+ to try in 2025

If you’re a K-skincare fan, you would know that toner pads are an “in” thing.

It’s not hard to understand with their convenience and (almost) instant results.

Want to give them a try?

Here are some best-selling Korean toner pads from $28 making waves this year you can add to your skincare routine.

From Dermatory

Dermatory Salicinic Pore Clear Black Pad 70P Set (+Refill 70P)

Promo Price: $44+

Your pores are crying out for a deep-cleaning detox and it’s time to answer the call with Dermatory’s Salicinic Pore Clear Black Pad Set.

It has a pore-targeting essence formula to help unclog blackheads and purify your complexion for a better skin texture.

Great for acne-prone or sensitive types, the sebum-regulating botanical extracts work to minimize excess oil production.

Watch your pores shrink before your very eyes!

Dermatory Hypoallergenic Cica Gauze Pad 80P (+80P Refill)

Promo Price: $45+

If redness and irritation are all too familiar foes, this gentle jelly gauze is about to become your best friend.

These hypoallergenic pads are packed with a calming complex of 10,000 PPM cica, centella asiatica, and guaiazulene to help soothe angry skin.

Simply pat on to instantly quell inflammation and discomfort.

The soothing botanicals get to work calming redness and irritation.

Dryness, eczema flare-ups, or just plain sensitivity don’t get a chance to attack.

From Biodance

BIODANCE Vita Niacinamide Gel Toner Pad 60 Sheets

Promo Price: $33+

These BIODANCE Vita Niacinamide Gel Toner Pads are hydrating gel sheets saturated with niacinamide, a brightening ingredient that fades dark spots and hyperpigmentation.

It also contains pineapple water to treat skin with moisture with glutathione delivering an antioxidant boost.

Fruity pear and melon extracts join the party too in the container of 60 sheets.

BIODANCE Bio Collagen Gel Toner Pad 60P Set (+4P)

Promo Price: $28+

Are pores getting you down?

Then you need BIODANCE’s Bio Collagen Gel Toner Pads packed with low molecular collagen that sinks below surface level, boosting elasticity from the inside out to help tighten and smooth those stubborn pores.

Clinically shown to improve 7 signs of pore concern (size, density, number, volume, depth, overall volume, and surface roughness), these hydrating gel pads gently coat the skin with an essence enriched by BIODANCE’s proprietary Collagen Synergy blend – promoting collagen synthesis and connection to improve elasticity fundamentally.

From Medicube

Medicube Zero Pore Pad 2.0 70P Refill Set

Promo Price: $49+

Medicube’s Zero Pore Pad 2.0 Refill Set contains dual-textured toner pads to get down to business on pores, using AHA fruit complex to exfoliate away dead cells and clear out dirt and debris.

A patented botanical blend helps control sebum production and tighten pores for a more radiant appearance.

Salicylic acid gives pores an extra deep clean while the hypoallergenic, hydrating formula pampers sensitive skin.

It’s a refreshing, irritation-free toning solution you need.

You can also consider this alternative for calming effects: Medicube Exosome Cica Calming Pad 100P (+Refill 100 sheets).

Latest WFH internships posted from 1 to 4 April 2025

Hope April’s been treating you well and not like a fool

This week we have opportunities in PR, business risk services, and more so take a look through and send in your applications as you please.

Best of luck!

#1: Mutant Communications – Public Relations Intern (6 Months)

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Website: mutant.com.sg

Allowance / Remuneration: $800 – 1,000 monthly

Job Qualifications

You are a recent graduate with a desire to launch a career in Public Relations.
You are able to commit to a minimum of 6 months as a full-time intern.
You’re ready to work with a bunch of cool clients in lifestyle, technology, and startups!
You have a killer command of the English language and can write like a boss!
You are a team player who is eager to learn, open to feedback, and not afraid to share your thoughts and ideas.
Most importantly, you’re a blast to be around, and love working with a tight-knit team!
You must be able to commit at least 6 months (Jul-Dec’25)

Key Responsibilities

You will communicate frequently with clients and the media, primarily through phone and email.
You will acquire the skills to write engaging articles, blogs, and other materials as necessary.
You will assist the team in monitoring various forms of media, such as newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, to identify potential opportunities for clients.
You will be the primary point of contact for preparing client reports and participating in client meetings.
Researching, crafting, and disseminating press releases to specific media outlets are among your areas of expertise.
You’ll be promoting news stories and features to the media; collating, analyzing, and evaluating media coverage
You will be helping with event management, like press conferences, and promotional events, and making arrangements for studio or location photography.
You’ll learn about commissioning market research, creating targeted content for clients, and mastering the basics of managing social media.
You will gain experience in building professional relationships with clients, colleagues, and media contacts.

How to apply?

View the job post here and email your updated resume over to jobs@mutant.com.sg.

#2: Foo Kon Tan Services Pte Ltd – Business Risk Services Intern

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Website: fookontan.com

Allowance / Remuneration: $1,000 – 1,500 monthly

Job Qualifications

Currently pursuing a degree in Accounting, Finance, Business, or a related field
Strong analytical and problem-solving skills
Excellent communication and interpersonal abilities
Detail-oriented with a keen interest in audit and risk management

Key Responsibilities

Assist in understanding risks and internal control objectives of business processes.
Develop a general awareness of internal audit standards, corporate governance, and internal control frameworks.
Support in conducting interviews and walkthroughs to assess internal control designs and identify design gaps.
Assist in testing the operating effectiveness of internal controls.
Draft preliminary findings for assigned areas under guidance.

How to apply?

View the job post here and apply via this link.

#3: Koocester Group Pte Ltd – Livestreaming Intern

Website: koocester.com

Allowance / Remuneration: $800 – 1,050 monthly

Job Qualifications

Passion for live streaming, social media, or digital content creation.
Familiarity with social media platforms.
Basic knowledge of streaming tools (TikTok Shop) is a plus.
Strong communication skills and ability to engage an online audience.
Self-motivated, organized, and eager to learn in a fast-paced environment.

Key Responsibilities

Assist in planning, setting up, and executing live broadcasts.
Monitor live chats, engage with viewers, and moderate discussions to foster community interaction.
Collaborate with hosts, guests, and team members to ensure smooth streaming operations.
Edit and repurpose livestream content for social media platforms (e.g., clips, highlights).
Research trends in livestreaming (TikTok Live) to suggest innovative ideas.
Troubleshoot technical issues.

How to apply?

View the job post here and send your resume, a brief cover letter (or video pitch!), and links to any relevant content (e.g., past streams, social media profiles) to hello@koocester.com with the subject line “Livestreaming Intern Application – [Your Name].

#4: Foodnews PR Pte Ltd – Public Relations Assistant

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A post shared by SG Rebecca Seah (@rebeccaxseah)

Website: foodnews.com.sg

Allowance / Remuneration: $800 monthly

Job Qualifications

Speak and write fluent English
Meticulous and an independent worker

Key Responsibilities

Writing of press releases
Disseminate and follow up with press releases
Manage all media-related materials
Media tracking (traditional and new media)
Events management (when required)
Organize media tastings and interviews
Prepare monthly/weekly media reports

How to apply?

View the job post here and write to Ivy via this link.

#5: Hubble Pte. Ltd. – Marketing Intern

Website: hubble.build

Allowance / Remuneration: $1,200 monthly

Job Qualifications

Current student or recent graduate in Marketing, Communications, Business, or a related field
Creativity & storytelling — You enjoy crafting compelling narratives and engaging content
Digital marketing interest — Experience with social media, SEO, or performance marketing is a plus
Tech-savvy — Familiarity and working knowledge with tools like Canva, Figma, WordPress/Strapi, and HubSpot
Analytical thinking — Comfortable with data-driven decision-making and measuring campaign success
Self-starter — You’re independent, proactive, and eager to learn
Strong communication skills — both internally and externally with clients, partners, and more

Key Responsibilities

Content creation — Assist in writing blog posts, social media content, case studies, product marketing materials, videos, and more
Marketing campaigns — Help plan and execute marketing initiatives across multiple channels
Performance tracking — Use analytics tools to monitor campaign results and refine strategies
Website & App Store updates — Ensure content is accurate, fresh, and optimized for engagement
Sales & marketing collaterals — Develop brochures, EDMs, pitch decks, customer testimonials, success stories, etc.
Event coordination — Support planning and execution of events, roadshows, and industry engagement
Brand consistency — Ensure our messaging and visuals remain cohesive across all platforms
Ad-hoc marketing support — Work on special projects and new marketing experiments

How to apply?

View the job post here and apply via hubble.build/careers.

Editor’s note: These positions are selected based on the “remote” tag, but some are hybrid ones, and you may need to report to the office physically. For more details, contact the employer directly.

How to Save Money as a Travel-Obsessed Singaporean

For folks with a serious case of wanderlust, nothing beats the excitement of exploring new places. But let’s face it…traveling can get pricey.

The good news? With a few smart moves, you can jet off on adventures without ruining your budget. Consider these tips!

BE FLEXIBLE

Want to score cheaper flights and accommodations? Flexibility is your best friend. Avoid peak seasons like school holidays, Chinese New Year, and Christmas when prices skyrocket. Use fare comparison tools like Google Flights and Skyscanner to track price drops and jump on deals. Keep an eye on budget airlines like Scoot and AirAsia for those irresistible flash sales.

MAXIMIZE CREDIT CARD REWARDS

Why not let your daily spending earn you free flights? Credit cards like DBS Altitude, UOB KrisFlyer, and Citi PremierMiles rack up miles you can redeem for travel perks. Combine them with airline loyalty programs like KrisFlyer or Asia Miles, and you’ll be soaring to your next destination in no time.

CHOOSE AFFORDABLE ACCOMMODATION

Luxury hotels are nice, but budget-friendly stays can be just as charming. Score deals on hostels, Airbnbs, or boutique guesthouses. Agoda often has early-bird discounts, while platforms like Couchsurfing connect you with locals offering free stays. Join hotel loyalty programs for added perks and savings.

EMBRACE PUBLIC TRANSPORTATION

Skip the pricey cabs and discover cities the way locals do. Many places offer tourist passes that give you unlimited rides on buses, trains, and subways. If Japan is on your list, the Japan Rail Pass is a must for affordable long-distance travel. The same goes for South Korea.

EAT LIKE A LOCAL

Food is one of the best parts of traveling, and local eats are not only tastier but cheaper too. Dive into food courts, food markets, and street stalls for authentic, budget-friendly meals. In Southeast Asia, you can feast like royalty for under S$5. Use Google Maps to find the spots locals love.

PACK LIGHT

Budget airlines lure you in with low fares but charge a premium for checked baggage. Save cash by packing light to avoid extra fees. Versatile clothing and travel-sized essentials are your best friends. Plus, most airlines allow a cabin bag and a personal item, which is plenty for shorter trips.

Image Credits: unsplash.com

EXPLORE NEARBY DESTINATIONS

You don’t need to fly halfway across the world for a fabulous getaway. Singapore’s prime location makes it easy to hop over to Malaysia, Indonesia, or Thailand. Budget-friendly options like buses and ferries make quick weekend trips to Batam, Bintan, and Johor Bahru both easy and affordable.

DISCOVER FREE ATTRACTIONS

Believe it or not, some of the best travel experiences are free. Many cities boast museums, parks, and cultural tours that won’t cost you a cent. London, for instance, has world-class museums with no entry fees. Do a little research beforehand to uncover the best free activities at your destination.

INVEST IN TRAVEL INSURANCE

It may seem like an extra expense, but travel insurance can save you from major financial headaches. Medical emergencies, flight cancellations, and lost baggage happen. Affordable plans from providers like NTUC Income and Singlife offer peace of mind without breaking the bank.

BUDGET AHEAD

Spontaneity is fun, but planning ahead can save you serious cash. Set a travel budget and stick to it. Use budgeting apps like YouTrip to track expenses and avoid foreign transaction fees. Booking flights and accommodations early usually means better prices, and a clear spending plan helps curb impulse buys.

IN A NUTSHELL

Traveling doesn’t have to drain your savings. With a bit of planning, creativity, and these savvy tips, you can satisfy your travel cravings while staying on budget.

Image Credits: unsplash.com

Pack your bags, chase those deals, and let your adventures begin!

Sources:1 ,2 , & 3

5 well-rated resorts & villas in Lombok, Indonesia to stay in 2025

Heard of Lombok?

I first saw it via an article somewhere and did a search because it was my first time hearing of the name too.

Anyway, if it’s your first time too, Lombok is apparently an Indonesian island east of Bali and it’s only less than 3 hours from Singapore.

Flight time, yeah?

I think it’s a lesser-known area worth exploring if you’re into beaches, surfing, and snorkeling.

So to aid you in your planning, here’s a quick list of well-rated resorts and villas in Lombok, Indonesia to stay in 2025.

Thank us later!

Pearl Sunset Resort

Agoda Rating: 9.4 (1.6K+ reviews)

First up at Pearl Sunset Resort, you can access the sands of Gili Trawangan Sunset Beach in a six-minute stroll.

Stake your claim on a sunbed with an ice-cold cocktail from Malibu Beach Club and soak up the Indonesia sunsets while waves lap at your feet.

When it’s time to turn in, take your pick from deluxe rooms to suites overlooking the sea.

Royal Avila Boutique Resort

Agoda Rating: 9.4 (720+ reviews)

Or consider this resort on a cliff’s edge between a turquoise sea and hillsides.

The Royal Avila Boutique Resort is a 5-star Lombok accommodation mere minutes from Malimbu Hill, one that seduces with luxury and Balinese magic.

Whether it’s a premier room you book or you choose to splurge on an oceanview suite or penthouse, picture-postcard scenery awaits.

There’s also an on-site infinity pool overlooking the waves.

Kaleydo Villas

Agoda Rating: 9.4 (720+ reviews)

Here’s your slice of paradise just 500 m from La Cala Beach Club Gili Trawangan.

Kaleydo Villas offers various villa options including deluxe twin and family villas.

Honeymoon villas are available too!

For indulgence at its peak, you may want to book a villa with a private pool for undistracted dips under the stars.

Of course, you will also have access to the shared pool when you’re in the mood to see other humans.

However you spend your days in Lombok, returning to your Kaleydo villa is like the cherry on top.

The Oberoi Lombok

Agoda Rating: 9.4 (670+ reviews)

Next, we have The Oberoi Lombok, a 5-star beach resort with its stretch of sand and blue waters just steps away.

Unwind in pavilion rooms, luxury villas, or royal ocean-view villas with private pools.

The resort’s location is right on The Lombok Lodge Beach and a walkable distance to Medana Bay Marina Beach means more shores to explore.

Shape up at the on-site pavilion-style gym if you’d like or opt to lounge poolside if calorie-burning isn’t a priority.

For home-like stays, the royal villas offer full kitchenettes.

The Chandi Boutique Resort

Agoda Rating: 9.3 (1.4K+ reviews)

Last but not least, situated just a short stroll from the Makam Batu Layar scenic spot and a 6-minute drive from Senggigi Beach, we have The Chandi Boutique Resort offering various room options including standard ones and garden/ocean villas.

The pool area also has ocean views—a great spot to sip a cocktail and watch the sunset.

Speaking of drinks with a view, the resort also offers al fresco dining.