Final Year-End Sale At SAFRA TPY Has Mattresses, Sofas & More At Up To 80% Off From 5 – 7 Dec 25

If you’ve been waiting for the moment to revamp your home before Christmas parties and CNY visiting — this is it. The YEAR END FINAL SALE at SAFRA Toa Payoh is bringing together Singapore’s biggest mattress and furniture brands for a 3-day clearance showdown with some of the lowest prices you’ll see this year.

From bestselling mattresses to designer bedframes, sofas, dining sets and even curtains — everything is slashed, cleared, and priced to move. Once gone… really no more.

Big Brand Mattress Deals — The Ones That Make You Say “HOW CAN?!”

UNBELIEVABLE MATTRESS DEALS — From $199!

Everything is priced to clear before the new-year inventory arrives.

✔ Single / Super Single Mattress — From $199

Perfect for kids’ rooms, guest rooms, or rental units.

✔ Orthopaedic Spring Queen Size Mattress — From $399

Comfort, support, and durability — without breaking your budget.

✔ Hotel Feel King Size Mattress — From $599

Luxury hotel sleep at home. Usual prices hit $1,999+, now slashed.

✔ AI Adjustable Mattress Series — Up to 80% OFF

Smart adjustable beds for next-level comfort.

Featured models include:

  • Haven adjustable system

  • Slumber adjustable series

  • Crafted Comfort premium adjustable bases

This is the craziest price drop for adjustable beds this year.

DESIGNER BEDFRAMES — From $499

A new bedframe = instant room makeover.

Stunning designs featured in the sale include:

  • Sculpted padded frames

  • Cloud-shaped designer frames

  • Bouclé upholstered frames

  • Premium hotel-style headboards

✔ Designer Bedframes — From $499

Hydraulic storage with huge under-bed space — great for CNY decluttering.

DESIGNER SOFA MADNESS — From $499

Upgrade your living room before guests arrive!

✔ Designer Sofa Sets — From $499

Scandinavian, modern, leather, bouclé — all styles available.

✔ Designer Sofa Beds — From $599

2-in-1 functionality with hidden storage + easy conversion.

Featured pieces include:

  • Full-extend storage sofa beds

  • Leather recliner sofas

  • Modern tufted sofas

All backed by Low Price Guarantee.

DESIGNER DINING SETS — From $499

Host your festive gatherings in style.

Beautiful sets showcased include:

  • Marble-top dining tables

  • Gold-accent designer bases

  • Modern minimalist 6-seater sets

All at clearance prices — first come, first grab.

QT CURTAIN SPECIAL — From $199

Limited-time offer from 5–7 December only.

✔ Single Curtain — From $199

Includes FREE installation.

✔ Add-On Option

Top up $288 for Motorized Curtain Track Set
(10 ft track FREE)

Modernise your home and prep for 2026 with sleek, hotel-style curtains.

ALL THE DETAILS YOU MUST NOT MISS

  • ✔ Up to 80% OFF storewide
  • ✔ Over 9 major brands under one roof
  • ✔ Lowest Price Guarantee
  • ✔ Hotel mattresses, designer sofas, bedframes, dining sets, adjustable beds, curtains — everything included
  • ✔ Tons of ready stock — everything must clear before 2026

This is truly a one-stop full home upgrade sale.

📍 Event Details

SAFRA Toa Payoh — Function Room, Level 3
293 Lor 6 Toa Payoh, Singapore 319387
5 Dec – 7 Dec | 10AM – 9PM

📞 WhatsApp: 8666 1240 / 8288 3701
Just come straight — the deals speak for themselves.

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Back by Popular Demand! Big November Sale at Tradehub 21 & Ang Mo Kio – Up to 60% OFF + 0% Interest!

🎉 Back by Popular Demand — Revamp Your Home This Festive Season!

Due to overwhelming response, our Big November Furniture Sale is back and happening now till 23rd November at both our Tradehub 21 and Ang Mo Kio showrooms!

Enjoy massive storewide clearance with up to 60% OFF, flexible 0% interest installment plans, and exclusive deals across every category — from plush sofas and elegant dining sets to stylish bedframes and smart storage solutions.

✨ Transform your living space with style and savings.

Whether you’re refreshing your living room or upgrading your bedroom comfort, this is your chance to bring home premium furniture at truly irresistible prices.


🛏️ Special Highlight: Rucas Buy 1 Get 1 FREE Mattress Deal
 Sleep Better, Save More! 💤
Experience ultimate comfort with Rucas’ exclusive Buy 1 Get 1 FREE Mattress promotion — crafted for superior support and restful nights. Don’t miss this perfect chance to upgrade your sleep and double your value!

⏰ Hurry — Offer Ends 9th November!

🏡 Your Home, Your Style — The Home Truly Campaign

At NOVA, we believe every home should reflect the people who live in it. ✨
The Home Truly Campaign is all about you — celebrating individuality with customisable furniture that matches your personality, lifestyle, and space.

From picking your ideal materials, colours, and sizes to designing layouts that suit your needs, you have the freedom to craft furniture that’s uniquely yours.
Whether you’re styling your first BTO or giving your home a refreshing update, this is your time to make every corner truly personal.

💰 Unbeatable Value — Factory-Direct Savings

Why pay more for quality?

At NOVA, you enjoy factory-direct prices that deliver premium craftsmanship without retail markups.

Explore exceptional quality and lasting durability across every category — from customised sofas and bedframes to dining sets, wardrobes, and more — all at prices that are refreshingly affordable.

Because luxury living shouldn’t come with a luxury price tag. 💎

🛋️ Discover 500+ Sofa Designs at NOVA Furnishing

With over 500 unique sofa styles, there’s a perfect match for every home and personality:

  • Modern Minimalist Sofas – Sleek, clean, and effortlessly elegant.
  • Luxurious Leather Sofas – Timeless charm with long-lasting comfort.
  • Cozy Fabric Sofas – Soft textures, endless colours, complete relaxation.
  • Modular Sofas – Flexible layouts tailored to your living space.
  • Recliner Sofas – Unwind in comfort with ergonomic design and plush support.
  • Chesterfield Sofas – Classic tufted elegance that never goes out of style.

Whichever you choose, you’re not just buying a sofa — you’re bringing home a piece that reflects your individuality.

💳 0% Instalment Plan — Furnish Now, Pay Later

Transform your home today and enjoy flexible 0% installment plans.
Because comfort and style should always be within reach.

📱 WhatsApp us to book your appointment today!

Nova Tradehub 21 Outlet @ Tom Lim +65 91194877

Nova Ang Mo Kio Outlet @ Jeffrey Kok +65 88111856

Visit Us at Two Convenient Locations

Tradehub 21 Branch
📍 Address: No. 8 Boon Lay Way, #01-06 to #01-12, 8@TradeHub 21, Singapore 609964
Enjoy easy access and ample parking for a hassle-free shopping experience.

WhatsApp Appointment Tom Lim +65 91194877

Ang Mo Kio Branch
📍 Address: 438 Ang Mo Kio Industrial Park 1, Singapore 569619
Conveniently located for residents in and around Ang Mo Kio.
WhatsApp Appointment Jeffrey Kok +65 88111856

🌟 Why NOVA Furnishing Stands Out

With more than 22 years of experience in Singapore, NOVA has earned a reputation for stylish, comfortable, and durable furniture at exceptional value. Each item is carefully designed to enhance your home and suit your lifestyle perfectly.

Enjoy massive discounts on premium sofas, dining sets, and bedroom collections — all designed to bring luxury and comfort into your living space.

💳 Buy Now, Pay Later with our 0% Instalment Plan — because your dream home shouldn’t have to wait!

Buy Now, Pay Later – 0% Installment Plan

We know that buying new furniture is a big decision. That’s why we provide a 0% installment plan, so you can bring home your new pieces now and pay over time. Relax and enjoy your new sofa without worrying about upfront costs.

It’s time to create a home you love — without breaking the bank. See you at the fair!

Event Details

  • 📅 Date: Until 23th November, 2025
  • ⏰ Time: 11:30am- 09:00pm

📍 Location:

Tradehub 21 – No.8 Boon Lay Way, #01-06 to #01-12 8@TradeHub 21, Singapore 609964

Ang Mo Kio – 438 Ang Mo Kio Industrial Park 1, Singapore 569619

FB PM Appointment

WhatsApp Appointment：

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Buy 1 Get 1 Free Mattress, Up to 50% Off + Free Gifts Worth $600 at Novena’s BIGGEST BTO Furniture Fair from 15 – 16 Nov 25

It’s that time again — Novena’s biggest BTO Furniture Fair is back for just 2 days only, and it’s happening on 15 & 16 November 2025 at 5 Little Road, Level 4, Cemtex Industrial Building.

Whether you’ve just collected your keys or are giving your home a makeover, this is where you’ll find everything you need — at prices that’ll make you say “wah, so worth it!”

Buy 1 Get 1 Free Mattress + Extra Up to 50% Off

Start your new chapter right — Buy 1 Get 1 FREE mattresses and enjoy extra savings up to 50% OFF across all furniture categories. From cozy sofas to sleek dining sets and fully customizable wardrobes, everything’s going at jaw-dropping factory-direct prices.

And yes, every purchase comes with FREE gifts worth up to $600, so don’t leave your shopping till the last minute — stock runs out fast every time!

Bedframes & Mattresses: Sleep Like Royalty

Design the bed of your dreams with Novena’s Customized Bedframes, available in over 100 finishes. Match it with a Hotel Series Mattress that delivers 5-star comfort — featuring pocketed springs, 7-zone support, and premium anti-dustmite materials.

Choose from Cooling, Back-Care, or Ultimate Support series — because everyone deserves a good night’s sleep that feels like a luxury hotel stay.

Sofa Series: Slide, Stretch, Recline & Relax Your Way

Step into sofa heaven with Novena’s Slider Sofa Series, made for lounging in style. Stretch out after a long day — it’s pet-friendly, water-resistant, and comes in over 100 colours to suit every mood and room.

Love flexibility? The Push-Back Sofa Series gives you just that — soft, plush comfort you can sink into, made from easy-to-clean materials so it stays looking brand new for years.

Running out of space but still want that full recline comfort? Meet Novena’s Incliner Sofa Series — the ultimate blend of smart design and pure relaxation.

Thanks to its Zero Wall function, you can recline fully even when your sofa is placed close to the wall — no more awkward gaps or wasted space. It’s perfect for Singapore homes where every inch counts.

Or go full designer mode with the Nordic Luxury Lambskin Sofa, part of Novena’s Customized Designer Sofa Collection. Simple, elegant, and ultra-luxe — this is minimalism done right.

Dining Sets: Style Meets Function

Hosting dinner parties or family gatherings? Don’t miss the Modern Dining Set Collection, featuring new arrivals made from premium materials. Elegant, sturdy, and designed to impress — these dining tables transform every meal into a special occasion.

Wardrobes & Feature Walls: Custom-Made Just for You

Keep your home organized with Customized Wardrobes, built for Singapore’s climate. Think scratch-resistant, fire-resistant, and anti-mould boards that can withstand humidity — plus a FREE LED light installation to brighten up your closet space.

Then elevate your living room with a Customisable Feature Wall, designed exactly to your taste. Every order comes with free onsite measurement so your TV wall fits perfectly, straight from the factory.

Multi-Function Coffee Tables: Small Space, Big Idea

For small-space living, Novena’s Multi-Function Coffee Table Series is a total game-changer. Each piece cleverly transforms — from coffee table to dining table or even storage space — so you can do more with less.

Buy Now, Pay Later — 0% Interest Up to 24 Months

Big home makeover? No problem. Enjoy 0% interest instalment plans for up to 24 months via Atome, Visa, or Mastercard. Bring home your dream furniture now and spread out the cost effortlessly.

📍 Event Details

📅 Dates: 15–16 November 2025 (Sat & Sun)
🕒 Time: 11am – 8pm
📍 Venue: 5 Little Road, Level 4, Cemtex Industrial Building, Singapore 536983

⚡ Don’t Wait — 2 Days Only!

Deals this good don’t come twice. Once it’s over, it’s gone for good.
So gather your BTO group chat, your spouse, or your renovation planner — and head down early before the best buys are snapped up.

Novena BTO Furniture Fair – 15 & 16 Nov only.

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Happening Now: October Furniture Fair until 5th October at Tradehub 21 & Ang Mo Kio – Up to 60% OFF + 0% Interest!

Looking to refresh your home just in time for the festive season? From now until 5th October, NOVA is bringing you its highly anticipated October Furniture Sale at Tradehub 21 and Ang Mo Kio outlets.

Shoppers can enjoy massive savings of up to 60% OFF, take advantage of 0% interest installment plans, and score exclusive clearance offers across a wide range of furniture — from stylish sofas and elegant dining sets to cozy bedframes and versatile storage solutions.

Whether you’re upgrading your living room or adding comfort to your bedroom, the October Furniture Sale is your golden opportunity to bring home premium designs at unbeatable prices. Don’t miss out on this limited-time event!

Buy 1, Get 1 FREE!

Sleep better and save bigger with Rucas! For a limited time only, enjoy our exclusive Buy 1 Get 1 FREE Mattress Deal. Experience superior comfort and support designed for restful nights — and take home double the value at no extra cost.

Don’t wait — upgrade your sleep with Rucas today. Offer valid while stocks last!

🛋️ Your Home, Your Style

The Home Truly Campaign is built on one simple idea: your home should be a true reflection of you. That’s why this special event showcases customisable furniture, giving you the freedom to choose materials, colours, sizes, and layouts that fit seamlessly into your lifestyle. Whether you’re furnishing your very first BTO or refreshing your current space, this is your chance to own pieces designed and tailored perfectly to your taste.

💰 Unbeatable Value with Factory-Direct Prices

What sets this campaign apart? Factory-direct savings. By cutting out retail markups, NOVA offers premium furniture at below-market prices — from customised sofas and bedframes to dining sets, wardrobes, and more. Expect exceptional craftsmanship and long-lasting quality, all at a fraction of what you’d normally pay.

🛋️ Explore 500+ Sofa Designs at NOVA Furnishing

With over 500 unique sofa designs, NOVA Furnishing has the perfect piece to suit every taste and home:

  • Modern Minimalist Sofas – Sleek, stylish, and perfect for contemporary spaces.
  • Luxurious Leather Sofas – Timeless elegance with lasting durability.
  • Cozy Fabric Sofas – Soft, versatile, and available in a variety of textures and shades.
  • Modular Sofas – Flexible configurations to fit any room size.
  • Recliner Sofas – Comfort and style combined for the ultimate relaxation.
  • Chesterfield Sofas – Classic charm with tufted details and plush seating.
  • No matter your style, NOVA Furnishing has a sofa that will elevate your living space and make your home truly yours.
  • 0% Installment Plan – Furnish Now, Pay Later

WhatsApp Appointment：


First Come, First Serve

These deals are limited-time and in-demand, so we encourage you to arrive early to secure the best pieces before they’re gone!

Visit Them at Two Convenient Locations

Tradehub 21 Branch
📍 Address: No. 8 Boon Lay Way, #01-06 to #01-12, 8@TradeHub 21, Singapore 609964
Enjoy easy access and ample parking for a hassle-free shopping experience.

WhatsApp Appointment Tom Lim +65 91194877

Ang Mo Kio Branch
📍 Address: 438 Ang Mo Kio Industrial Park 1, Singapore 569619
Conveniently located for residents in and around Ang Mo Kio.
WhatsApp Appointment Jeffrey Kok +65 88111856

⏰ First-Come, First-Served
 These deals are in high demand — arrive early to secure the best bargains before they’re gone!

🌟 Why Choose NOVA Furnishing?
 With over 22 years in Singapore, NOVA has earned a reputation for delivering style, comfort, and durability at exceptional value. Every piece is thoughtfully designed to enhance your home and lifestyle.

📅 Mark Your Calendar
 Singapore’s Largest Clearance Sofa Fair is happening now until 21st September at NOVA Tradehub 21 and Nova Ang Mo Kio outlets. Don’t miss your chance to score massive savings on premium furniture and transform your home in style.

Buy Now, Pay Later – 0% Installment Plan

They understand that purchasing new furniture is a significant investment. That’s why they offer a 0% installment plan, allowing you to buy now and pay later with ease. Enjoy the comfort of your new sofa without the immediate financial burden.

It’s time to create a home you love — without breaking the bank. See you at the fair!

Event Details

📅 Date: Until 5th October, 2025

⏰ Time: 11:30am- 09:00pm

📍 Location:

Tradehub 21 – No.8 Boon Lay Way, #01-06 to #01-12 8@TradeHub 21, Singapore 609964

Ang Mo Kio – 438 Ang Mo Kio Industrial Park 1, Singapore 569619

FB PM Appointment

WhatsApp Appointment：

 

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$399 Beds, $599 Sofas, $899 Mattresses – Novena Furnishing’s 3-Day Sale Madness from 19 – 21 Sep!

This September, Novena is turning up the heat with a 3-day Mattress & Sofa Fair that every savvy Singaporean homeowner needs to mark down. From 19 to 21 September, head down to 5 Little Road, Level 4 and experience deals that will make you wonder why you ever paid full price before.

Imagine sinking into a sleek L-shaped sofa in the colour of your choice for just $999, or stretching out on a recliner sofa that sets you back only $599.

Storage beds are going from $399 onwards, perfect for hiding away all your barang barang neatly. If you’ve been eyeing a mattress upgrade, this is where it gets solid — Novena is rolling out a Buy-1-Get-1 FREE mattress deal at just $899, and that already comes with a free pillow and mattress protector.

For those who just want the whole set, a queen-size mattress with bedframe can be yours at $799, backed by a solid 10-year warranty.

The best part? You don’t have to blow your savings to bring these home. Novena has partnered with all the big banks and payment platforms to offer a 0% interest instalment plan of up to 24 months. Pay with DBS, POSB, UOB, Maybank, Amex, Diners Club, PayNow, Atome and more. It’s literally buy now, pay later — stress-free, so you can focus on enjoying your new space.

And because Novena always knows how to pamper its shoppers, every purchase comes with free gifts. Whether it’s luggage, pillows, or lifestyle goodies, you’ll be walking out with more value than you walked in for.

This fair is not your usual “small sale here, small sale there”. It’s three days of madness, packed with the lowest prices in town on sofas, beds, and mattresses. Whether you’re moving into a new BTO, revamping your resale, or just upgrading your living room for more shiok weekends, this is where you want to be.

📍 Novena @ 5 Little Road, Level 4, Cemtex Industrial Building, S536983
🗓️ 19–21 September 2025
⏰ Doors open 11am daily

Deals this solid don’t wait. Faster go down, before everything gets chope-d clean.

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