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Sugar, spice and a little tap-and-go magic! Hello Kitty And Friends x The Powerpuff Girls SimplyGo EZ-Link charms are now available at Buzz Stores, bringing an adorable dose of girl power to your daily commute.
Priced at $14.90 each, with no top-up value included, the Blossom and Hello Kitty charms put a playful twist on two familiar favourites. Think signature red bows, pink accents and a costume swap that makes choosing just one a little harder.
Hello Kitty takes on Blossom’s superhero look with a pink-and-black outfit, while Blossom wears a Hello Kitty-inspired hood complete with the iconic red bow. Whether you’re a Sanrio collector or grew up watching The Powerpuff Girls save the day, this crossover packs plenty of childhood nostalgia into a small charm.
Beyond their cute looks, these SimplyGo EZ-Link charms can accompany you on your public transport journeys. Pick your favourite, match one with a fellow fan, or bring both home to complete the Blossom and Hello Kitty duo.
Before using your new charm, activate it by topping it up at a ticketing service kiosk, then pair it with the SimplyGo app. The $14.90 purchase price does not include any stored value, so you’ll need to add value separately.
A little sweetness, a whole lot of girl power—head to Buzz Stores to add these crossover cuties to your collection!
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Sushi lovers, your next commute just got a whole lot cuter. SimplyGo has a new Sushi Plush SimplyGo EZ-Link charm, complete with interchangeable toppings so you can switch up your little sushi companion’s look.
Priced at $29.90 with no stored value, the charm is available exclusively on Lazada.
Two toppings, one adorable sushi companion
Forget choosing your favourite sushi — this plush charm lets you change the topping whenever you fancy.
The 2-in-1 Sushi Plush comes with a fluffy white rice base, a cute little face and two interchangeable toppings: salmon-style and crab-stick-style designs. A black band completes that familiar sushi look, turning an everyday travel essential into a tiny food-inspired accessory.
Keep it classic with the salmon-style topping, or swap it for the bright red crab-stick-style option. Either way, this is one piece of sushi you’ll want to take everywhere.
It also comes in a box, making it a fun gift idea for sushi fans and anyone who loves collecting unusual EZ-Link charms.
Tap the bottom to pay for your commute
There’s more to this plush than its cute looks. The sushi doubles as a SimplyGo EZ-Link charm — just tap the bottom to pay for your commute.
Before using it, activate the charm by topping it up at a ticketing service kiosk, then pair it with the SimplyGo app. Do remember that the $29.90 purchase price does not include any stored value.
Ready to add a little sushi to your daily travels? Get the Sushi Plush SimplyGo EZ-Link charm for $29.90, exclusively on Lazada.
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Sugar, spice and a little mischief are coming to your daily commute. The new Hello Kitty And Friends x The Powerpuff Girls Buttercup and Kuromi SimplyGo EZ-Link charms bring two familiar favourites together — at $14.90 each.
The crossover features two designs starring Buttercup and Kuromi, with matching green-and-black outfits and Kuromi’s recognisable skull motif. Buttercup even sports Kuromi’s signature pointed hood, giving the pint-sized superhero a mischievous makeover.
Beyond their collectible appeal, these charms double as SimplyGo EZ-Link travel essentials, adding a playful touch whenever it’s time to tap in and head off.
Where to get them
The charms are being made available progressively at all SimplyGo vending machines in malls, so availability will depend on the rollout at each location.
Each charm costs $14.90 and comes with no top-up value. Before using it, top it up at a ticketing service kiosk to activate it, then pair it with the SimplyGo app.
Whether you’re drawn to Buttercup’s feisty personality or Kuromi’s cheeky charm, this crossover gives your everyday commute a cute little upgrade.
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Mickey Mouse’s iconic white glove is getting a new job: helping you tap in for your daily commute.
The Extendable Mickey Glove SimplyGo EZ-Link charm has an adjustable, extendable design, so you can reach the fare reader without digging through your bag for a card. It’s a fun collectible for Disney fans, with a practical use every time you travel.
The charm costs S$29.90 each, with no top-up value included. It is available progressively at these SimplyGo Ticket Offices and Ticketing Service Centres:
SimplyGo is turning everyday bus and MRT rides into a full-on digital adventure this June — complete with cashback, limited-edition collectibles, in-game quests, and even a real-world stamp hunt across Singapore.
From 1 to 26 June 2026, SimplyGo EZ-Link and SimplyGo Concession card users can take part in the new “SimplyGo Adventure Quest”, an interactive in-app digital board game created in collaboration with Mr. Merlion & Friends. Every commute on public transport, SGQR payment, app top-up, or trivia challenge helps players move further along the board to unlock rewards and surprises.
What makes this campaign especially interesting is how it blends both digital gameplay and real-world exploration. Beyond simply tapping in and out on buses and trains, players can also visit participating SimplyGo Ticket Offices and Ticketing Service Centres across Singapore to scan QR codes and collect digital stamps for additional in-game steps.
Early Bird Sign-Ups Come With Limited Edition Collectibles
Pre-registration opens from 18 to 24 May 2026, and the first 5,000 commuters who sign up will receive a limited-edition public transport acrylic keychain inspired by Singapore’s iconic buses and trains. Four different designs are available as part of the collection. Those who miss the first 5,000 slots will still receive 2 bonus in-game steps instead.
Players can also earn additional rewards by referring friends. Both the referrer and referred friend will receive $2 cashback upon successful referral.
Steps to sign up:
Make sure you have a SimplyGo app and an existing account. (If not, sign up here.)
Indicate your interest to the Adventure Quest here. First 5,000 get a limited-edition public transport acrylic keychain.
Complete Everyday Actions To Earn Steps
The gameplay itself revolves around completing simple everyday actions. Players can earn steps by:
Taking public transport journeys
Making SGQR payments using the SimplyGo app
Topping up their SimplyGo cards
Answering public transport trivia questions
Visiting participating stations and ticketing centres to scan QR codes
For example, every two completed public transport journeys earn one in-game step, while qualifying SGQR transactions and app top-ups unlock additional progress along the board.
Top rewards include a limited edition Mr. Merlion x SimplyGo EZ-Link Card Plushie upon completing all 50 steps and a limited edition Mr. Merlion plushie with an exclusive velcro patch as the lucky draw prize worth $39.50.
Exclusive Mr. Merlion & Friends Merchandise Up For Grabs
Rewards are spread across multiple tiers and include cashback credits, merchant vouchers, and exclusive public transport-themed merchandise. Some of the collectible items include sticker packs, coasters, fridge magnets, and limited-edition plushies.
One of the standout rewards is the adorable Mr. Merlion x SimplyGo EZ-Link Card Plushie, which players can redeem after completing all 50 steps in the game. There is also a lucky draw featuring a limited-edition Mr. Merlion plushie with interchangeable velcro patches.
To be redeemed at SimplyGo Adventure Quest Pop-up event at Bugis+ from 15 June to 5 July 2026, 11am to 10pm daily
On top of that, players may also receive up to $4 cashback credits and vouchers from participating merchants like Dunkin’ and Ottie Pancakes.
Pop-Up Event Happening At Bugis+
The experience will also extend offline with a SimplyGo Adventure Quest pop-up event happening at Bugis+ Level 2 Atrium from 15 June to 5 July 2026. Visitors can redeem prizes, collect additional digital stamps, snap photos at themed transit-inspired photo spots, and shop for public transport-themed merchandise.
With the June school holidays around the corner, the campaign could become one of the more interesting family-friendly activities for commuters, transport enthusiasts, students, and collectors alike — especially for those who already use public transport daily.
