Live Tuna Cutting, Rare Sashimi & Tsukiji-Style Buzz — Happening at FairPrice Xtra on 25 Apr

Something wildly different is taking over the supermarket floor — and it’s not your usual grocery run.

A massive whole tuna. Expert chefs with razor-sharp knives. Crowds gathering, phones out, eyes locked in. The kind of spectacle you’d expect at Tokyo’s famous Tsukiji Fish Market — except it’s happening right here in Singapore.

At FairPrice Xtra Parkway Parade on 25 April (10.30am – 12.30pm), shoppers can catch a 50kg premium Bluefin tuna being expertly carved on the spot. It’s not something you see every day—chefs work through the entire fish with precision, breaking it down into prized sections right in front of a growing crowd.

The moment the fish is sliced, it doesn’t sit around.

Fresh cuts are made available almost immediately after, including rare sashimi-grade portions like kamatoro (fatty collar), noten (top of the head), and hohoniku (cheek). These are typically the kind of selections you’d expect at higher-end Japanese dining spots, but here, they’re served straight from the source—while stocks last.

Around the cutting area, the setup expands into a full seafood spread, featuring a variety of sashimi-grade options alongside popular picks for everyday meals. Many shoppers end up staying longer than planned, comparing cuts and deciding what to bring home while the selection is at its freshest.

Then it turns into something straight out of Tokyo’s Tsukiji market. And here’s where things get fun. Auction-style seafood deals roll out with rapid-fire calls, shifting prices, and shoppers jumping in to lock down the best cuts. Blink and it’s gone—miss a moment, miss the deal.

You don’t get to see events like this often.  If you’ve ever been curious about how a whole tuna is prepared, or you just want to get your hands on ultra-fresh sashimi at event-only prices, this is your moment. Come early, stay for the show, and be ready to move when the best cuts drop.


Date: 25 April 2026
Time: 10.30am – 12.30pm
Address: FairPrice Xtra Parkway Parade

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Experience Tsukiji Market Vibes — Live 80kg Bluefin Tuna Cutting & Up to 50% Off Omakase Deals at FairPrice Xtra Parkway Parade from 22 – 23 Nov 25

Ever seen footage of Tokyo’s famous Tsukiji Market? The energy. The buzz. The master craftspeople at work. The auction-style excitement. The premium seafood everywhere. That electric atmosphere you only get at Japan’s most iconic fish market?

FairPrice Xtra Parkway Parade is capturing that exact vibe this weekend.

The Live Tuna Cutting & Seafood Festival is back and bigger than ever, turning your local supermarket into a high-energy, immersive experience inspired by Japan’s most iconic fish market. It’s Xtra Fresh, Xtra Fun, and Xtra Festive.

What You’re Walking Into

An 80kg premium Bluefin tuna being carved live using traditional Japanese cutting techniques. Watch the master at work, then taste the fresh tuna sampling on the spot.

Over 20 sashimi-grade seafood varieties on display—Otoro, Chutoro, Akami, Negitoro, scallops, lobsters, sea urchin, and more. Premium sake pairings and tasting sessions curated to bring out the best in each cut. Auction-style excitement as you bid on rare, freshly delivered cuts.

And here’s the kicker: exclusive omakase flash deals up to 50% off. Limited-time specials on premium sashimi-grade salmon, swordfish (mekajiki), scallop, and tako (octopus). The kind of pricing you’d expect at a high-end Japanese restaurant, now at your supermarket.

Image via Pang Kokyong, Facebook

Watch, taste, and take home the freshest catch. Perfect for your festive feasts or creating your own Japanese seafood platter.

When & Where

FairPrice Xtra Parkway Parade
Saturday, 22 Nov at 10 a.m. – Bluefin Tuna Live Cutting
Sunday, 23 Nov at 10 a.m. – King Salmon Live Cutting

Feel the energy of Tsukiji Market—right here in Singapore. This weekend only at Parkway Parade. Don’t miss it!

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