Singapore’s cultural calendar gets a burst of playful energy as POP MART, the global powerhouse of designer toys, plants its flag at Marina Bay Sands. From August 22 to 24, Pop Toy Show Singapore 2025 (PTS) takes over Sands Expo & Convention Centre, uniting fans, artists, and brands in a spectacle that is part convention, part carnival, and entirely devoted to pop culture.
PTS Singapore 2025
Imagine 20,000 square meters transformed into a toy wonderland. PTS Singapore is not an ordinary expo; it is POP MART’s flagship festival for Southeast Asia. Visitors can expect exclusive product launches, artist meet-and-greet sessions, large-scale installations, and interactive activities designed to blur the boundaries between fandom and art.
Premium ticket holders will receive a Hirono merchandise pack, while all attendees will have access to raffled exclusives, reinforcing POP MART’s ability to combine rarity with spectacle. Beyond the exhibition halls, a 1,300-drone performance at Marina Bay on August 22 and 23 will animate the night sky with iconic POP MART characters, turning the waterfront into a moving canvas of light.
Image Credits: popmart.com
The celebration continues until August 31 with Hirono-inspired installations at Marina Bay Sands Event Square, featuring nostalgic Singaporean playground motifs.
Among the headlining artists are Lang, creator of Hirono; Agee and Yep, the designers behind Hacipupu; Bao, creator of Kubo; and Libby Frame, the imagination behind Peach Riot. Their presence demonstrates POP MART’s global strategy of blending Eastern and Western influences while elevating collectible design into cultural currency.
Image Credits: popmart.com
Tickets available here.
Godiva x Labubu’s Sweet Collab
What is better than art you can collect? Art you can eat. In a collaboration that reflects the mainstreaming of designer toys, Godiva has partnered with POP MART’s mischievous character Labubu for a dessert collection that combines indulgence with whimsy.
Image Credits: godiva.com.sg
The line-up features three limited-edition soft serves and two specialty shakes, each layered with bold toppings such as cookie crumble, strawberry pieces, and playful Labubu decorative keepsakes. Available at Godiva boutiques across Singapore (excluding Changi Airport Terminal 3 and online), the collaboration shows that character licensing now extends beyond toys and apparel to the culinary world.
Latest Labubu Collectible
For collectors who prefer their Labubu in vinyl rather than vanilla, the Labubu Summer Ride Figure launched on August 15. Priced at S$39.90, the 10-centimeter figure captures the cheeky character mid-adventure, breezing through summer on two wheels.
Compact, vibrant, and brimming with personality, this release is another reminder of why POP MART remains one of the most dynamic players in the collectible market.
Image Credits: popmart.com
From limited-run figures to large-scale drone shows and even premium desserts, POP MART continues to redefine what it means to be in the business of play.