Business Solutions, Career and Enterprising

The importance of creating customer avatars for your business

customer avatars

Creating customer avatars for your business should be part of your marketing plan. Remember that you want to nudge a lead or customer to the next level by smartly employing digital marketing. Many start-ups deal with cold prospects in the beginning. To convert these cold prospects to fans and beyond, identifying your ideal customers’ profile is necessary. This is where a customer avatar comes in handy. A customer avatar can also be referred to as a target audience for the