iPhone 13 and iPhone 13 Pro will be available for pre-order in S’pore this Friday, 17 Sep 21

iPhone 13 and iPhone 13 mini

Apple today introduced iPhone 13 and iPhone 13 mini, the next generation of the world’s best smartphone, featuring a beautiful design with sleek flat edges in five gorgeous new colours. Both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilisation (OIS) offering improvements in low light photos and videos, a new way to personalise the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling. iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

iPhone 13 Pro and iPhone 13 Pro Max

Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras, that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalise the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.

COMPARISON & PRICING

iPhone 13 Comparison

 

 

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Apple’s floating store at Marina Bay Sands to open on Sep 10

Apple’s most ambitious retail project sits on the waters of Marina Bay

Singapore — Apple today previewed Apple Marina Bay Sands, the first Apple Store to sit directly on the water. Appearing as a sphere floating on the iridescent Marina Bay, the store introduces a new and captivating retail experience at one of the most iconic locations in Singapore.

Entirely surrounded by water, Apple Marina Bay Sands offers uninterrupted 360-degree panoramic views of the city and its spectacular skyline. The sphere is a first-of-its-kind, all-glass dome structure that is fully self-supported, comprised of 114 pieces of glass with only 10 narrow vertical mullions for structural connection. As Apple’s third retail location in Singapore, the new store creates an unforgettable space for customers.

An oculus at the apex of the dome provides a flooding ray of light, with custom sunshade rings lining the interior glass.

Inspired by the Pantheon in Rome, an oculus located at the apex of the dome provides a flooding ray of light that travels through the space. The interior of the glass is lined with custom baffles, each uniquely shaped to counter sun angles and provide a nighttime lighting effect. With trees lining the interior of the dome, the green garden city of Singapore flows into the store, providing additional shading and soft shadows through the foliage.

“We couldn’t be more excited to open the breathtaking Apple Marina Bay Sands in Singapore, building on our commitment to this special place that began more than 40 years ago,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Our passionate and talented team is ready to welcome this community to our new store and deliver the care and support that our customers around the world love.”

Customers can explore curated Apple products and accessories or receive personal technical support from Geniuses.

Visitors entering the store encounter a dramatic reveal into the massive volume of the dome, where they can explore curated Apple products and accessories, receive personal technical support from Geniuses, or simply take in the stunning view of Marina Bay. The Forum is centered around a Video Wall, which will serve as the stage for Today at Apple sessions featuring Singapore’s artists, musicians, and creators. Entrepreneurs and developers interested in receiving training and advice can meet with Apple team members in Apple’s first underwater Boardroom, located on the lower level of the store.

The Forum will soon serve as the stage for Singapore’s artists, musicians, and creatives for Today at Apple sessions.

Nearly 150 employees speaking over 23 languages are ready to welcome visitors to Apple Marina Bay Sands.

Apple’s rich history in Singapore spans more than 40 years, beginning with the first corporate office in Ang Mo Kio. In 1981, the team was responsible for producing the majority of printed circuit boards for Apple II computers worldwide. Since then, Apple has expanded its corporate and retail presence, and now supports over 55,000 jobs across the entire Apple ecosystem.

The 148-person team at Apple Marina Bay Sands, who collectively speak over 23 languages, will welcome visitors for the first time on Thursday, September 10 at 10 a.m. SGT. The store will implement the same rigorous health measures for both employees and visitors seen across all Apple Store locations, including a mask requirement, temperature checks, and social distancing.

To ensure the health and well-being of guests, visits to Apple Marina Bay Sands on Thursday will be by appointment only. Customers can visit apple.com/sg/marinabaysands to choose from available times, and each non-transferable reservation admits one person. Capacity will be limited, so guests may experience wait times before entering the store.

Apple Marina Bay Sands opens on Thursday, September 10 at 10 a.m. SGT.

Address: 2 Bayfront Avenue, B2-06, The Shoppes at Marina Bay Sands, Singapore, 018972
Opening hours: Noon – 8pm daily (* 10am – 8pm on 10 Sep 2020)

This is a press release by Apple.

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How Much Will An iPhone 11 Cost?

Our society encourages the untouchable association people have with their phones. Picture a get-together with friends. Once the food is laid out nicely, you will notice the smartphones rise up to capture the perfect #foodporn moment.

This association and dependency with the smartphones led to the increase in smartphone shipments per year. However, consumer insight research firm Strategy Analytics stated that global smartphone shipments fell 3% in the second quarter of 2019. This is in comparison with the same period and statistics last year.

Apple captured about 11% of the global smartphone market share in the second quarter of this year. This is a drop from the 12% of share during the same period last year.

Will this percentage change as they launch a new set of iPhones? Let us wait and see!

Last Sept 10, Apple announced its new set of iPhones during a media event held in Steve Jobs Theatre. The launch introduced us to the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max.

With prices starting at S$1,149, the beaming iPhone 11 is available in 64GB, 128GB and 256GB storage capacities. While, the iPhone 11 Pro starts from S$1,649. This is available in the storage capacities of 64GB, 256GB and 512GB. Lastly, iPhone 11 Pro Max starts from S$1,799. Sales for this new series will begin on September 20 (Friday).

The iPhone 11 will be available in six colours including the glistening purple and green. While, the iPhone 11 Pro and Pro Max will come in white, rose gold, space grey, and midnight green. These new colors can excite many Apple enthusiasts.

The main difference between the iPhone 11 and the two Pro models is that the former uses LCD display while the latter uses OLED display. Choose which one suits your preference and needs. One thing is for sure, they all come with an extra camera. This extra camera has been a subject to many memes. Don’t get me started with the Terminator phone case!

Apple marketing chief Phil Schiller highlighted that the new triple-camera system is the first mechanism that the company can claim to be “professional”. These cameras feature an ultra wide-angle and wide-angle camera.

What’s more? The iPhone 11 series’ camera system comes with a Night mode. This is similar to Google Pixel 3’s Night Sight feature, which allows high dynamic range with sharp details in night photography. All models contain the latest A13 Bionic processor, which the company claims to be the fastest chip on a smartphone.

Ultimately, the starting cost of the iPhone 11 series (S$1,149) can buy 105 boxes of Panadol capsules or 410 McDonald’s Cheeseburgers. Isn’t that amazing?

Sources: 1 & 2

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iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max will be available for pre-order in S’pore on 13 Sep 2019

Apple today announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day. Apple has also unveiled a new pro line for iPhone, the iPhone 11 Pro and iPhone 11 Pro Max, that delivers advanced performance for users who want the very best smartphone.

iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos. Whereas the iPhone 11 Pro and iPhone 11 Pro Max comes with a new triple-camera system that provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

The all-new Ultra Wide, Wide and Telephoto cameras offer a wider field of view, great for taking landscape or architecture photos, tight shots and more.

They are powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance.

The Apple-designed A13 Bionic sets a new bar for smartphone performance and power efficiency.

iPhone 11 comes in six new gorgeous colors, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just S$1,149.

iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at S$1,649 for the iPhone 11 Pro and S$1,799 for the iPhone 11 Pro Max.

Click here to be re-directed to the Apple Singapore for pre-ordering.

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