Business Solutions

Marketing Trap: Why Do Sexual Ads Sell?

A few weeks ago, a close friend of mine posed an interesting social psychology question. With the weight of advantage attractive people have, does sexuality or sexiness really sell? I started researching on the topic. Various studies have shown that attractiveness possess some unfair advantage. 1. Being attractive is associated with goodness. Dr. Ellen of the University of Minnesota discovered that ‘The more attractive the person, the better the work was evaluated. People associate being warm, sexually responsive, poised, modest,

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