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If you love cute collectibles with a touch of good luck, this one’s going to be hard to resist. The My Melody Daruma SimplyGo EZ-Link Charm has officially landed in Singapore, bringing together Sanrio’s beloved sweetheart and the iconic Daruma symbol of perseverance and fortune — all in a charm you can use every day.
Designed around the traditional Daruma doll, this My Melody edition features soft pastel tones, charming details, and a cheerful expression that’s instantly recognisable to fans of My Melody. Whether you’re tapping in for your daily commute or adding it to your bag as a lucky charm, it’s equal parts functional and collectible.
Cute, Collectible & Commuter-Ready
Priced at S$28.90 each (no stored value) on Lazada, the charm works just like your regular SimplyGo EZ-Link card — only much cuter. Before use, simply top it up at a Self-Service Top-Up Machine and pair it with the SimplyGo app to start tracking fares and transactions digitally. It’s a fun way to refresh your daily routine, especially if you’re already using EZ-Link for public transport.
