If Korean food, snacks and drinks are your thing, there’s now a new hotspot in the west worth the trip. FairPrice Xtra JEM has opened its enhanced LOTTE Mart Express, transforming its basement level into a vibrant, Seoul-inspired space featuring street-food favourites, exclusive product lines and an expansive selection of Korean groceries under one roof.
Here’s what shoppers can expect:
- More than 800 Korean products
- Over 160 exclusives unavailable anywhere else in Singapore
- Nearly 30% newly launched items flown in from Korea
For anyone who misses Korea or loves Korean groceries, this is a dream come true.
Your New Go-To for Korean Street Food: The Enhanced Yorihada Kitchen
The heart of the new LOTTE Mart Express is the upgraded Yorihada Kitchen, where LOTTE’s own chefs have helped curate an authentic street-food menu. Expect freshly prepared treats—yes, the type you’d find in a bustling Seoul night market—including:
- Viral 3-Colour Honey Rice Cakes
- Savoury Squid Kimchi Pancake
- Crispy Mixed Vegetable & Sweet Potato Fritters
Everything is crafted for maximum authenticity, so K-food lovers are in for a legit experience.
800+ K-Products, 160 Exclusives & New Private Labels
Walking in feels like entering a Korean pantry paradise.
You’ll find over 800 products, and more than 28% of them are new launches. On top of that, over 160 items are exclusive to FairPrice Group’s partnership with LOTTE.
Whether you’re stocking up for a K-drama binge or levelling up your lunch box, this is where you’ll find the good stuff.
Dayoung Is Dropping by JEM on 13 Dec
Here’s the big one: Dayoung — 2025’s Best Solo Artist — will be at FairPrice Xtra JEM on 13 December. It’s a special in-person appearance, so if you want to catch her up close, head down early.
She’s not the only highlight either. The event will also feature:
- LOTTE chefs flown in from Korea for live cooking demos
- Tasting sessions for newly launched Yorihada and Good Today products
- A Korean bartender shaking up mocktails and cocktails
- An AI hanbok photobooth that’s unexpectedly adorable
Put together, it feels like a mini K-festival unfolding inside a supermarket — and yes, it’s as fun as it sounds.
Prizes, Vouchers & Even a Trip to Korea
FairPrice didn’t just stop at the product launch and celeb appearance — they’re rolling out a full festival of giveaways. Over $20,000 worth of prizes are up for grabs.
Here’s what shoppers can look forward to:
- A chance to win a pair of air tickets to Korea + 3D2N stay at Lotte World Hotel
- The first 30 shoppers on 13 Dec (min. $30 spend) get $50 FairPrice e-vouchers
- A giant gachapon machine with Good Today & Yorihada goodies
- Exclusive LOTTE Mart shopping bag with min. $20 spend
If you’re planning to shop on launch day… go early. Very early.
FairPrice Xtra JEM
Address: 50 Jurong Gateway Road, #B1-21/22 & #B3-01, 50 Jurong Gateway Rd, Jem, Singapore 608549
Operating hours: 7am – 11pm daily
