You’ve been tasked with scaling up your company’s SEO efforts, but you’re not sure if you should hire an in-house specialist or engage an SEO agency.
What’s the right decision for your business? Well, that depends on a few factors. If you decide to hire an in-house specialist, you need to make sure that person has the experience and knowledge to get the job done. They will need to be up-to-date with all the latest changes to the algorithm and have a strong understanding of how search engines work.
On the other hand, if you decide to engage an SEO agency, you can rest assured that they will have years of understanding and wisdom in the field to know all the updated shifts to the game plan and be able to help your business achieve its SEO goals without a hitch.
Pros of an in-house SEO specialist
An in-house SEO specialist will be more familiar with your website and your business changes. They will know your target audience and what content works best for them. This insider knowledge can be incredibly valuable when it comes to SEO.
Pros of an SEO agency
An SEO agency, on the other hand, has a team of specialists who will work with you to develop a comprehensive SEO strategy. They will have access to the latest trends and techniques and are likely to be up-to-date on all the search engine ins and outs.
Cons of an in-house SEO specialist
If you’re not 100% sure that you’re going to need an SEO specialist for the long term, it might not be the best investment. They might also be limited in their abilities when compared to an agency. During the hiring process, make sure that your web development team gets to sit in the interview too. If there’s tension between these two, you will probably be expecting challenging times ahead.
Cons of an SEO agency
An SEO agency can be expensive so if you don’t have the budget, you might only be able to engage their services for the short term. Also, since they aren’t your employees, chances are that you may not have as much control over your campaign as you would like. Depending on your account manager, some may not be able to tailor their services 100% to match your specific needs.
How to choose the right fit for your business
First, think about your budget. An in-house specialist will likely be more expensive than an SEO agency in the long run. Second, consider your time constraints. An in-house specialist will need time to learn about your business and its website, whereas an SEO agency will come with pre-existing knowledge and experience.
Third, think about your goals. An in-house specialist will be more focused on achieving your specific goals, while an SEO agency will have a broader range of services that they can offer. Finally, ask around. Talk to other business owners and get their opinions on the best way to go about scaling SEO for your company.
There are pros and cons to both hiring an in-house SEO specialist and working with an SEO agency. An in-house SEO specialist can be a great investment for your business, but only if they have the right skills and experience. On the other hand, an SEO agency can provide you with access to a team of experts who have a wealth of experience in SEO. They will be up-to-date on the latest changes to the algorithm and will know a range of different industries. Weigh your options before you part with your money.