Travel & Entertainment

Celebrating 20 Amazing Years of American Express – Singapore Airlines Partnership

20 Years Of Amazing Partnership

American Express (‘Amex’) and Singapore Airlines (‘SIA’), 2 giants in their respective fields, share a rich and deep history. This relationship started as early as the 1980s, where Amex encouraged Card Members that it was “A Great Way To Fly Around the World with the Card” on SIA.

Source: Advertisement published in 1983

Besides that, in 1983, the Campaign on “Don’t leave on SQ without it” where Card Members can shop in-flight on SIA with Amex Card quickly struck a deep chord with both SIA and Amex’s customers.

Source: Advertisement published in 1983

Besides promoting each other’s products, the relationship deepened into an official partnership with the launch of frequent flyer credit cards.

SIA’s First Cobrand Card Launched in 2000

The start of the millennium marked the launch of the first American Express Singapore Airlines Cobrand Card, The American Express® Singapore Airlines KrisFlyer Gold Credit Card and the beginning of the 20 years card partnership between the two companies known for its exceptional service.

Its success led to subsequent launches in the following years:

  • 2005- The American Express® Singapore Airlines PPS Club Platinum Credit Card

(Exclusively for Singapore Airlines PPS Club Members only – for the premium or business travellers who would like to enhance their travel benefits as they fly with Singapore Airlines.)

  • 2009- The American Express® Singapore Airlines Solitaire PPS Credit Card

(Exclusively for Singapore Airlines Solitaire PPS Club Members only– for the premium or business travellers who would like to enhance their travel benefits as they fly with Singapore Airlines.)

  • 2013- The American Express® Singapore Airlines KrisFlyer Ascend Credit Card

For the miles chaser who enjoys added travel privileges like airport lounge access and complimentary hotel stays.

This suite of American Express Singapore Airlines Credit Cards caters to every consumer from the premium traveller to the millennial adventurer, reaching Singaporeans across all segments of society.

A Major Refresh in 2016

In 2016, SIA and Amex enhanced their 4 credit card products to provide additional exclusive benefits and improve mileage earn rates, offering card members new and faster ways to earn and redeem KrisFlyer rewards.

In 2016, the American Express Singapore Airlines KrisFlyer Gold Credit Card was renamed to American Express Singapore Airlines KrisFlyer Credit Card with a refreshed Card Face. This is a great Card for Millennials who just stepped into the workforce and would like to start on their KrisFlyer miles collection journey.

This refresh was testament to Amex and SIA’s longstanding commitment to continually enhance the benefits of the Cobrand Cards to better cater to Cobrand Card Member’s needs.

A Card for Small Businesses in 2019

Taking their partnership further, SIA and Amex addressed a gap in the market when they launched the American Express® Singapore Airlines Business Credit Card in 2019. It was the first SME business travel card in Singapore and exclusive Business Card with SIA, providing Small & Medium Enterprise owners with access to credit terms, greater savings with HighFlyer and travel benefits to support their business ambitions.

A Lucky Draw to celebrate 20 Amazing Years

To celebrate the milestone of reaching 20 years of partnership, Amex and SIA are holding “The Perfect Vacation at Home Draw”. 20 lucky card members will win a 2D1N themed staycation at Shangri-La Hotel Singapore or The Barracks Hotel, 20,000 KrisFlyer miles, and a welcome bag filled with Amex and SIA merchandise to bring home^.

Apply for a personal Amex-SIA Cobrand Credit Card between 1 Dec 2020 to 31 Jan 2021 to receive up to 20 chances when you make a minimum spend of S$1 during the Campaign Period.

Besides applying for a personal Amex-SIA Cobrand Credit Card, earn chances when you make eligible spend and successfully refer a friend. There is no need to register for this draw as enrolment is automatic. You could be one of the lucky 20 winners on 5 March 2021*!

Visit amex.co/moneydigest to find out more^.

^Restrictions, Terms and Conditions apply.

*All winners will receive a call on 5 March 2021 or within 7 business days for more details on how to redeem The Perfect Vacation at Home Prize. Card members can also revisit this site to see if you have won.

You Might Also Like