Why engaging in a price war is a bad idea

price war

You may be tempted to engage in a price war when you’re starting your business. You may feel like you need to do everything you can to undercut your competition.

But here’s why you should not engage in a price war: It’s bad for your business, it’s bad for your customers, and it’s bad for the economy.

Keep reading to learn more.

What is a price war?

In the business world, a price war is a situation where businesses engage in a race to the bottom to offer the lowest prices. There are several reasons why you should stay away from price wars when running your business.

First, engaging in a price war can quickly lead to losses for all involved. Second, it can be difficult to win a price war, as your competitors may be willing to offer even lower prices than you are. Finally, by engaging in a price war, you may sabotage your brand and lose customers who are unwilling to shop at a business when prices are back to “normal”.

Can you win a price war?
lingerie sale

Image Credits: unsplash.com

It’s no secret that price wars can be brutal. Not only do they have the potential to drain your resources and profits, but they can also lead to customer attrition and decreased brand loyalty. So, the question is, can you win a price war?

In theory, yes, it is possible to win a price war. But in reality, it’s very rare for a business to come out on top. This is because most companies engage in price wars irrationally, without any clear plan or strategy. As a result, they end up slashing prices to unsustainable levels, which only serves to erode their capital and hurt their brand.

So before you decide to engage in a price war, ask yourself this: Is it worth it? Some entrepreneurs might be hesitant to engage in a price war, thinking that it’s not a wise decision. After all, who wants to spend time and resources fighting a battle that they’re not confident in winning?

What are some alternatives to a price war?

There are a few alternatives to engaging in a price war when running a business. You could try to differentiate your product from that of your competitors, focus on customer service, or invest in marketing and advertising to increase your brand awareness.

Another option is to slightly raise your prices. This can be a risky move, but it can also be successful if you can convince your customers that your products are worth the extra cost.

You could consider lowering your costs in other areas of your business, such as production or offering free shipping. This may be less desirable than the other options, but it can be an effective way to stay competitive without resorting to a price war.

What are the long-term negative effects of a price war?
a man stressed over declining profits

Image Credits: profitkoach.com.au

There are a few negative long-term effects of engaging in a price war. As briefly mentioned earlier, it can harm your brand. When you slash prices to compete with others, you’re essentially telling your customers that your products are of low quality or that you’re desperate. This can cause them to lose faith in your brand and switch to a competitor.

Second, price wars can be costly and detrimental to your business. You may start by slashing prices to stay competitive, but eventually, you will have to raise them again to make a profit. However, your competitors may not be willing to raise their prices back up, which could put you at a disadvantage. In the long run, a price war can be very flawed for your business and lead to its downfall.

When it comes to business, one thing is for sure: you have to be smart about the decisions you make. So, if you’re thinking about engaging in a price war, think again. Customers do place a lot of value on quality, and many of them are willing to spend more for a product that is smarter, quicker, tougher, more stylish, or environmentally friendly. You can also consider adding extras like freebies, free delivery, or complimentary gift-wrapping. Good customer service has a big impact on customers too. These alternative strategies can not only be more successful, but they are nearly always less expensive than participating in a pointless pricing war that could cause the collapse of your company.

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The pros and cons of being friends with your boss

colleagues having a drink

You’ve been working at your company for a while now and you’ve finally been promoted to a position where you report directly to the boss. You’re excited, but also a little scared.

On one hand, you’re thrilled to have the opportunity to learn from the best and potentially move up the corporate ladder. On the other hand, you worry about what will happen if things go south and you can’t seem to separate business from personal.

Should you be friends with your boss? That’s what we’re here to help you decide.

The pros

Before you make any decisions, let’s take a look at the pros of being friends with your direct supervisor. First, you will have an easier time getting favors. If your boss is your friend, she’s more likely to cut you some slack when you’re running late or need to take an urgent day off for personal matters.

Second, having a friend in the office can make the workday more pleasurable. When you have someone to chat with during lunch or someone to share some personal entertainment with after work, it makes the day go by faster.

And finally, as much as we hate to agree, being friends with your boss can help you move up the career ladder. When the time comes for raises and promotions, having a friend in the management team will help your case.

The cons
colleagues gossiping

Image Credits: hcamag.com

But on the con side, becoming too buddy-buddy with your department head can backfire if things don’t go well at work or if there’s a power struggle.

Your coworkers can accuse you of being a product of favoritism if you receive compliments, acknowledgment, or advancements at work, whether or not you earned it. Be wary of this specific issue since a resentful or envious teammate will just reference your friendship with the boss to prove it.

Furthermore, are you certain that disagreements had outside of work will stay outside of work? Picture getting into a nasty dispute with a buddy on Saturday night in private and then having to deal with them as your leader on Monday. Can you be certain that that particular person won’t vent their problems on you in the office?

Bottom line: It’s noteworthy to be aware of the rewards and potential risks of befriending your boss before making any decisions. Weigh the pros and cons carefully and then make the best decision for yourself!

How and when to be friends with your boss

The conclusion of whether or not to be friends with your superior ultimately depends on your circumstances. However, there are a few things to keep in mind when deciding whether or not to take the friendship plunge.

For starters, it’s important to be aware of the power dynamics at play. When you become friends with your boss, the relationship changes—you’re no longer just an employee, but you’re also someone that your boss can rely on for support and advice. It’s crucial to be mindful of this shift in dynamics, and make sure that you’re always respectful of your boss’s authority.

Another thing to consider is when is the best time to become friends with your manager. In general, it’s a good idea to wait until you’ve been working together for a while and have built up a level of trust. It can be tricky to balance work and personal relationships, so don’t feel pressured to rush into anything.

At the end of the day, only you can decide whether or not becoming friends with your boss is right for you. Just remember to use your common sense and be aware of any potential pitfalls.

How to handle different situations as friends with your boss
colleagues talking in the office

Image Credits: thepsychologicalhook.com

Assuming that you know all the ins and outs of being friends with your boss, it’s time to put that knowledge to the test! You will likely face a few different situations throughout your working relationship. Here are some tips on how to address them.

First, let’s talk about what to do when things are going great. Congratulations—you’ve landed the most ideal job and formed a friendship with your manager that’s going flawlessly! Keep doing what you’re doing and enjoy the ride.

Now, let’s say you’re having a bad day. You overslept, you spilled coffee on your shirt, and now your boss wants you to work overtime. It’s necessary to recognize that your boss is still your boss, even when you’re friends. Be polite and respectful, and do your best to get the work done.

Finally, let’s say you disagree with your superior on something. This can be a tricky situation, but it’s essential to note that as friends, you can still disagree respectfully. Explain your position calmly and logically, and be prepared to listen to what your superior has to say in return.

So, should you be friends with your boss? The answer is… it depends. There are pros and cons to becoming friends with your boss, and it’s up to you to decide what’s best for you and your career. Being friends with your supervisor can help you feel more comfortable in the workplace and can make communication easier. However, there are also some potential downsides to consider, such as the risk of crossing the line into personal territory. Just remember to weigh other pros and cons before making a decision.

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The qualities you should look for in a work mentor

colleagues in a discussion

When it comes to finding a work mentor, there are a few things you should keep in mind.

Not everyone is suited for the role of mentor, and not every mentor is perfect for you.

That’s why it’s essential to know the qualities you should be looking for in a work mentor. This way, you can ensure that you’re making the best decision for yourself and finding someone who can help guide and support your career growth.

Supportive

When looking for a work mentor, it’s necessary to find someone supportive. This person should be someone you can go to for advice, direction, and encouragement. They should be willing to help you grow and develop as a professional.

Great listener

A good mentor should be a great listener. They will take the time to hear you out first before offering valuable insights and recommendations. They are also willing to be there to support you through both the good and bad times. If you’re looking for a work mentor, ensure they have superb listening skills.

Has extensive experience in their field
colleagues talking while walking

Image Credits: transfersmagazine.org

One of the most noteworthy qualities to look for in a work mentor is extensive experience in their field. After all, you want someone who can teach you the ropes and help you navigate your way through your career. A mentor with years of experience will be able to share their knowledge and steer you in the right direction. They will also be able to give you invaluable advice on how to succeed in your industry.

Patient and understand that you are still learning

Other than being supportive, a great listener, and experienced in their field, you should look for a work mentor who is patient and understanding. They should know that you are still learning and be willing to help you mature and expand your skills. They should also be able to provide constructive feedback in a way that is helpful and not hurtful.

Does not hold back on giving constructive criticisms

Criticisms can be hard to take, but it’s an indispensable part of improving your competencies. That’s why it’s so vital to find a mentor who can offer you constructive criticisms. They should be able to suggest honest feedback that will help you unfold as a proficient worker in your field. We urge you to look for someone willing to offer guidance without being condescending.

When choosing a mentor, it’s essential to consider the qualities that are most influential to you. Maybe you want someone with a lot of hands-on industry experience or someone with a lot of business knowledge. Whatever your priorities, make sure to find someone that can help guide and support you as you progress in your career. If you can find a mentor with all these qualities, you will surely be a step closer to success!

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Latest WFH internships posted from 12 to 15 July 2022

young interns at work

You can gain useful work knowledge in your profession of choice through an internship. It’s a great opportunity to acquire practical career skills and familiarity with how businesses operate.

These work experiences can be beneficial when you’re looking to hone hands-on experience in a specific industry after graduating. In addition, listing your internships on your resume will help you make up for a lack of job experience if you’re a recent graduate.

If you’re up for it, here are the latest WFH internships posted from 12 to 15 July 2022.

#1: Merry Bees – Digital Marketing Intern

Merry Bees

Website: https://www.merry-bees.com/

Allowance / Remuneration: $800 – 1,500 monthly

Job Qualifications
  • Singapore-based
  • Able to work flexible hours
  • Team player and pleasant personality
  • Has a passion and flair for using social networking platform
  • Commitment to 44 hours a week during the period of internship
  • Has a strong sense of integrity and able to think quickly on his/her feet
  • Likes and can organize and prioritize time-sensitive assignments
  • Background in Marketing, Communication, Arts Management, Business, or other related disciplines
  • No prior experience is required but the candidate must have a positive and resilient attitude, motivated and excited to learn new skills
  • Well-groomed and possess excellent verbal and written communication skills in English. Knowledge and fluency in Mandarin and other languages are a bonus.
Key Responsibilities
  • Coordinating events on-site or virtually
  • Provide administrative and operational support
  • Build relationships with customers and manage customer needs and expectations
  • Provide information on products and services
  • Manage project timeline
  • Support client’s marketing campaign, planning, and execution
  • Write copy for social media posts, promotional emails, and other marketing collateral
  • Assist in the creation of written, video, and image content for marketing channels
  • Participate in marketing brainstorming sessions
  • Plan and prepare business proposals with the Business Development (BD) team
  • Provide administrative support to the BD team on agreements, invoices, documentation, archival of events, and more
  • Coordinate event venue arrangements, programs, and materials
  • Manage onsite logistics, lighting/AV/and staging requirements, bumping out activities
  • Conduct equipment checks and carry out proper storage
  • Administer customer feedback and prepare post-event report
  • Prepare necessary documentation in support of project closure
  • Other ad-hoc duties when required
How to apply?

View the job post in full here and write to Shi Li via this link.

#2: Wego Pte Ltd – UX Research Intern

Wego Pte Ltd

Website: https://www.wego.com.sg/

Allowance / Remuneration: $800 – 1,500 monthly

Job Qualifications
  • Someone with strong creativity coupled with logical skills, with the ability to see a problem from multiple angles
  • A love for creating products from insights, connecting the dots, and discovering trends to see the real story behind numbers
  • Preferred background in Research, Design, Engineering, Data Analysis, Human-Computer Interaction, and other fields in Human Behaviour (e.g. Sociology, Psychology, Behavioural Economics)
Key Responsibilities
  • Competitive & gap analysis, customer research
  • Conduct primary and secondary user research in-person and remote
  • Conduct and evaluate quantitative and qualitative research
  • Perform market and ethnographic research
  • Work closely with cross-functional teams to identify and evaluate research topics
  • Plan and implement user research strategies and methodologies
  • Advocate research findings to diverse audiences through written and oral presentations
  • Perform usability studies with consumers
  • Ask questions, gather data, and analyze data
  • Use a diverse set of UX research tools
  • Utilize different testing methods including usability reviews, heuristic evaluation, click stream analysis, tree-testing, A/B testing
How to apply?

View the job post in full here and write to Richard via this link.

#3: Faio Creatives – Social Content Internship

Faio Creatives

Website: https://faiocreatives.co/

Allowance / Remuneration: $700 – 1,000 monthly

Job Qualifications
  • Preferably possess basic filming equipment
  • Hunger and willingness to develop within a creative team
  • Prior experience in Digital Marketing, Copywriting, Graphic Design, and/or Branding is a plus
  • Proficient in Adobe Lightroom/Adobe Illustrator/Adobe Photoshop/Premiere Pro/Canva and/or industry editing tools
Key Responsibilities
  • Web Management
  • Brand Creation & Activation
  • Copywriting/Graphic/Visual Design
  • Visual & Art Direction for Social Media
  • Social Media Marketing and Management
  • Development & Production of Digital Assets
  • Photography/Videography Conceptualisation
How to apply?

View the job post in full here and send your portfolio to [email protected].

#4: The Immigration People Pte Ltd – Copywriter

The Immigration People Pte Ltd

Website: https://www.tip.com.sg/

Allowance / Remuneration: $800 – 1,000 monthly

Job Qualifications
  • Basic computer skills
  • Evidence of writing experience
  • Minimally a Diploma in any field
  • Critical reading and thinking skills
  • Resilience and ability to accept constructive feedback
  • An interest in current events, news, and a general thirst for knowledge
Key Responsibilities
  • Conduct review and research of clients’ documents and material before and during the writing process.
  • Crafting reference letters and immigration cover letters to the relevant government authorities for our clients’ Singapore immigration applications
  • Ensuring the logical flow of all writing produced
  • Conducting thorough fact-checks before submitting any work
  • Ability to handle tight deadlines while maintaining a high standard of work
  • Attending training sessions and workshops as required
  • Ad hoc duties as assigned by the Management
How to apply?

View the job post in full here and send your CV to [email protected].

#5: Superminted Pte Ltd – Web Development Intern

Superminted Pte Ltd

Website: https://www.superminted.com/

Allowance / Remuneration: $800 – 1,100 monthly

Job Qualifications
  • Studying Computer Science or a similar field
  • Understand server-side CSS
  • Understand the principles of SEO
  • Have excellent skills in problem-solving
  • Be proficient in communicating skills
  • Have good interpersonal skills
  • Excellent time and project management skills
  • Have some experience in building websites, UI/UX design
  • Be familiar with graphic design applications (e.g., Adobe Illustrator, Photoshop)
  • Have some proficiency in coding languages such as HTML, CSS, JavaScript, and jQuery
Key Responsibilities
  • Suggest features to enhance UI/UX
  • Ensure project timelines are monitored and met
  • Keep the branding consistent throughout the website
  • Recommend improvements to webpage design and structure
  • Quality checks on desktop vs mobile sites, for both design and content
  • Assist to check and ensure web pages are optimized for the best speed and scalability
How to apply?

View the job post in full here and write to Esther via this link.

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Things you should do when updating your resume

a blank resume beside a laptop

You’ve put in the hard work to update your resume and have made sure it’s typo-free, well-organized, and tailored to the job you’re applying for.

But before you hit send, ensure you’re not making any of these common mistakes. Avoiding these blunders will help guarantee your resume is seen in the best light possible.

Use colors sparingly

Don’t use too many different colors on your resume. Stick to two or three colors at the most, and use different shades of the same color. This will make your resume look neater and more professional.

Avoid outdated language

Don’t use outdated language in your resume. It will make you look like you’re not keeping up with the times. Bypass terms like “hard worker” and “team player.” These phrases have been used so often that they’ve lost their meaning. Instead, try talking about your specific skills and accomplishments throughout your career.

Choose readable fonts and sizes
best-font-for-resume

Image Credits: resumegenius.com

When it comes to fonts, it’s best to stick to something simple and easy-to-read like Arial or Times New Roman. You also want to avoid using too many dissimilar fonts in your resume, as this can be confusing for the reader. As for font size, 10 or 11 is a suitable size to use. Anything smaller and your resume may start to look too cramped, while anything larger may make it difficult to read.

Don’t make it too short or too long

One of the most typical mistakes people make when updating their resumes is to make them either too short or too long. Remember, your resume is not a biography! A good rule of thumb is to keep it to one page if you can, and two pages at most.

If your resume is too short, you may not be giving hiring managers a complete picture of your skills and experience. On the other hand, if your resume is too long, you may be overwhelming hiring managers and they may not bother to read it at all. Keep it concise and relevant, and you will be on your way to making the best impression.

Steer away from an unprofessional email address

One of the biggest no-nos when updating your resume is using an unprofessional email address. This will give the image that you’re not serious about your job search. We’re referring to email addresses such as [email protected] or [email protected].

There are a few straightforward steps you can take to make sure your email address is professional. First, choose an email address that’s easy to remember and doesn’t include any weird characters. Secondly, make sure it’s not too long—the shorter, the better. Finally, avoid using any funky spellings or unusual words.

Your resume is the first impression you make on potential employers, so it’s crucial to make sure it’s up-to-date and error-free. But there are some things you should never do when updating your resume, like using too many colors or including irrelevant information. Follow some of the abovementioned approaches and you will be on your way to constructing a resume that stands out from the rest.

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