Ask us questions, discover the latest offers & more on Telegram.
Kuromi fans, this one’s for you. The Kuromi Daruma SimplyGo EZ-Link charm has officially landed, bringing together Kuromi’s cheeky attitude with the classic Daruma symbol of good luck and perseverance. Cute, mischievous, and meaningfully designed, this charm is more than just a collectible — it’s a daily good-luck companion you can carry everywhere.
Priced at $28.90 each (no top-up value), the Kuromi Daruma charm is available now at all Popular stores, excluding City Square Mall. With its bold purple tones and iconic Kuromi flair, it’s the kind of charm that stands out instantly on your bag, keys, or transit setup — while still being fully functional for your daily commute.
Cute Meets Practical
Beyond the looks, this charm works just like a SimplyGo EZ-Link card. To get started, simply top it up at any Self-Service Top-Up Machine, then pair it with the SimplyGo app to track fares, manage transactions, and enjoy a smoother, contactless travel experience.
Whether you’re a longtime Kuromi collector, a Sanrio fan, or just someone who loves functional collectibles, this drop hits all the right notes — cute, practical, and limited enough to spark FOMO.
Kuromi Daruma SimplyGo EZ-Link Charm
💜 Price: $28.90 each (no top-up value)
📍 Available at: All Popular stores (except City Square Mall)
Terms and conditions apply. While stocks last.
Here’s a list of Popular stores in Singapore:
- White Sands
- Oasis Terraces Punggol
- Tampines Mall
- Waterway Point
- Compass One Mall
- Bedok Mall
- Hougang Mall
- Seletar Mall
- Heartland Mall
- ITE Headquarters and ITE College Central @ Ang Mo Kio
- NEX
- Northpoint City
- Paya Lebar Quarter
- The Woodleigh Mall
- Junction 8
- Toa Payoh HDB Hub
- Bras Basah Complex – POP@Central
- United Square
- Causeway Point
- Tiong Bahru Plaza
- Bukit Panjang Plaza
- VivoCity
- Lot One
- Clementi Mall
- West Mall
- Westgate
- Jurong Point
























