You Should Use Twitter for Business Marketing — 5 Reasons to Go For It (And 3 Things to Avoid)

At this point, you’d be forgiven for imagining that Twitter’s sole claim to fame is Tesla CEO’s fixation on buying the company.

The Musk-Twitter saga has become a meta-story that overshadows the platform’s very real possibilities for business marketers. Even before it began, the marketing community was often quick to dismiss Twitter as obsolete, inadequate, low-potential.

But those who dismiss Twitter get ahead of themselves. Despite the so-called “bot problem,” Twitter has hundreds of millions of active users across the world, including the Asia-Pacific region. And its medium is particularly well-suited to short, punchy marketing messages.

Why Twitter Is Great for Business Marketing

So it’s time to give Twitter another look. Here’s why it deserves a place in your business marketing toolkit.

1. It’s a High-Visibility Piece of Your Digital Presence (Without Much Work)

Creating a Twitter presence is worth it even if you don’t do much with it.

Why? Because Twitter is a high-authority, high-traffic website that search engines like Google absolutely love. No matter how many followers you have, your Twitter profile is likely to be one of the first results people see when searching your firm’s name. And because you control your Twitter handle, that’s almost certain to be a good thing for your company’s reputation.

That’s certainly the case for Asiaciti Trust, a fiduciary services firm with a presence in multiple jurisdictions. Asiaciti Trust’s Twitter presence is active, engaging, and a positive for its image.

2. It Lets You Speak Directly to Your Audience

Twitter makes it easy to connect with high-value segments of the public — current and prospective customers, potential strategic partners, investors, employees, and on and on.

To see how this works in the real world, look at how Singapore-based DBS Bank uses Twitter. DBS clearly knows its audience — consumers and SMBs in Singapore — and relentlessly tailors its Twitter content accordingly. Followers know what they’re getting from DBS.

3. It’s Great for Thought Leadership

Twitter is a fantastic platform for businesses looking to cultivate thought leadership — that is, to position themselves as experts in their niche and stand out from less insightful competitors.

As we’ll see, it’s important to be seen as a thought leader without coming off as a know-it-all. Doing this effectively means using Twitter to share original content that’s self-evidently the product of thought leadership, rather than sharing mega-thread after mega-thread highlighting your audience’s ignorance.

4. It Helps You Cultivate a “Student” Audience (That Wants to Convert)

If you can effectively use Twitter to demonstrate thought leadership, you’ll attract followers who look up to you — who read your tweets because they want to learn something. That, in turn, sharpens your reputation as a thought leader and creates network effects that drive media coverage and widen the top of your sales funnel.

5. It Doubles as a Customer Service Platform

Have you ever tagged a brand’s Twitter handle in a complaint about their products or service? If so, did they respond and apologize for your experience?

Hopefully you won’t have to do too much customer service cleanup on Twitter. But it’s nice to know that the medium is built for it.

Twitter No-Nos: 3 Things to Avoid

Twitter isn’t all good. In fact, it’s a bit of a minefield for business and personal users, as anyone who has been on the wrong side of a digital pile-on can attest.

Here’s what not to do as you develop your Twitter marketing presence.

1. Get Into Arguments With Competitors (Or Random Users)

This might as well be the Golden Rule of Twitter. As a brand or its representative, there’s simply never a good reason to get into a public disagreement with anyone on Twitter — even your fiercest business competitor. It’s a bad look.

2. Post in Spurts

On Twitter, slow and steady really does win the race. Set a realistic engagement schedule that you can stick two, whether it’s two posts per week or 10 a day. Posting in spurts — hourly for two weeks, then nothing for a month — isn’t conducive to building a Twitter following.

3. Pretend You Have All the Answers

You can be a thought leader without being a know-it-all. Position yourself as an expert on the topics you’re actually an expert on; defer to the real experts on everything else.

Make Twitter Work for You

Twitter is an intimidating place for those not familiar with the platform. It takes some time to get used to its quirks.

It’s also one of the most underappreciated social media marketing tools for small and midsize businesses in the Asia-Pacific region. If it’s been some time since you’ve used Twitter in your own marketing efforts, or you’ve steered clear of the platform entirely up until now, give it a second look. You might be surprised by what you find.

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How to match your brand with the right influencer

social media influencer

So you’ve decided to explore the world of influencer marketing? Splendid decision! But with so many influencers out there, how do you know which one is right for your brand?

There’s no one-size-fits-all answer to this question, but here is some advice to help you get started. First, think about what you want your influencer to do for you. Do you need them to create content? Or are you looking for someone to promote your product or service?

Once you know what you want, start by targeting the right type of influencer. Not all influencers are created equal, and not every brand will be a good fit for every influencer. So take the time to find ones who are a good match for your brand and your goals.

In this article, we will give you a few more tips on how to choose the right influencer for your brand.

Why use influencers?

Simply put, an influencer is someone with a substantial social media following who can promote your product or service to their fans. They’re someone with authority in their field, and people trust their opinion.

So why use influencers? There are a few reasons. First, they’re a great way to reach new audiences that you wouldn’t normally have access to. Second, they’re credible, which means people are more likely to believe what they have to say. And third, some can be affordable.

So if you’re thinking about using influencers for your next marketing campaign, read on for suggestions on how to choose the right one for your brand.

What is your brand’s voice?

Before you start reaching out to potential influencers, it’s vital to take a step back and figure out what your brand’s voice is. What do you want your brand to stand for? What are its core values? What’s your messaging?

Once you have a good sense of that, you can start thinking about who would be the best fit as an influencer. Keep in mind that not every influencer is suitable for every brand. You want to make sure that their tone and messaging are aligned with the voice of your brand. If they’re not, it could end up confusing your customers and doing more harm than good.

Define your target audience
audience listening to a speaker

Image Credits: unsplash.com

Who are you trying to reach? Figure that out and then start your search. You need to find someone who will resonate with your target audience and can help you reach your goals.

It’s also necessary to consider the type of influencer you’re looking for. Do you want someone who’s lifestyle-based or more industry-focused? Or maybe you’re after a micro-influencer who has a smaller but more engaged following.

Think about what you want your campaign to achieve and who can help you get there. Then start narrowing down your list of candidates.

What type of content does the influencer produce?

Do they focus on video? Or are they more of a writer? Maybe they’re great at creating graphics or taking beautiful photos.

It’s crucial to find someone who specializes in the type of content you want to create. If you’re not sure what that is, think about the themes and topics you want to cover. Do you want to promote a new product, talk about your company culture, or share tips for running a successful home-based business?

Once you know what you want to talk about, you will be able to better match your brand with the right influencer.

So you’ve just started exploring the idea of influencer marketing for your brand? Maybe you’ve even identified some potential candidates for partnerships. So, how do you know which influencer is an ideal match for your brand? As mentioned earlier, there are a few key factors to keep in mind when pairing your brand with an influencer. Consider the above points and have a meeting with your marketing team before you take your next steps. Good luck!

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How to prepare your team for restructuring

team meeting

Have the idea of restructuring your team been on your mind for a while?

This can be an overwhelming but ultimately rewarding task if done correctly. But where do you start? Restructuring your team is not a decision to be taken lightly. It’s crucial to take the time to plan and prepare accordingly.

In this article, we will walk you through the steps necessary to successfully restructure your team.

Define your team’s goals

When you’re restructuring your team, it’s essential to take the time to define everyone’s goals. This means sitting down with each employee and getting to know them better. What are their strengths? What are they passionate about?

Once you have a good understanding of each team member’s strengths, you can begin to figure out how they can best contribute to the team’s goals. This might mean shifting people around to different positions, or it might mean letting some people go.

Assess your team’s strengths and weaknesses

The first step in preparing your team for restructuring is to assess their strengths and weaknesses. Take a look at the work they’re currently doing and see where there might be room for improvement.

It’s also necessary to identify any potential conflicts that might arise from the restructuring. For instance, if you’re moving someone from sales to marketing, they may not be happy with the change. You need to be prepared and have a plan in place on how to deal with such scenarios.

Don’t forget to take into account the individual personalities as well. You don’t want to put someone in a position they’re not going to excel in or put two people together who are going to butt heads all the time.

Communicate the necessary changes to your team
a lady explaining to her team

Image Credits: unsplash.com

Your team is about to go through a big change. You’re restructuring, and that means some people are going to be moving on while others will be staying. You need to make sure that everyone is on the same page, and that means communicating the changes to your team.

It’s necessary to be upfront and honest with your employees. Let them know what’s happening, and explain why the changes are being made. Be clear about what’s expected of them during this time of transition, and set realistic deadlines for all of the upcoming tasks.

Remember, your team is going to be feeling a lot of emotions right now. They might be fearful, confused, or even furious at the outcome. But it’s important to stay upbeat and focused on the future. With proper communication and cooperation, your team will make the transition smoothly and successfully.

Be open to additional input during the restructuring process

You’re going to need to be open to input from your team during the restructuring process. This is something that’s going to affect them directly, so they need to feel like they’re a part of the decision-making process.

Ideally, you want to sit down with them and have a conversation about what’s happening. Let them know that you’re open to their suggestions and that you want their feedback. This will help them feel like they’re valued members of the team, and it will also show that you’re serious about the restructuring process.

If you’re not open to input from your team, then you must expect some backlash. Employees will feel like they’re being treated unfairly and they will start to question your decisions. So be open, be communicative, and let your team know that you respect their opinions.

Preparing your team for restructuring can seem like a daunting task, but it’s noteworthy to remember that with the right planning and communication, everyone can come through the transition smoothly. Just remember to stick to the timeline for transition and keep everyone involved in the loop.

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Advantages of streamlining your company’s hiring process

shaking hands before an interview

You’re probably familiar with the phrase “work smarter, not harder.” The same principle applies to your company’s hiring process.

Streamlining your hiring process can help you save time and money while still finding the best candidates for the job. Here are some of the benefits of streamlining your process.

A more efficient process

Well, by streamlining the process, you’re cutting out the unnecessary steps. You’re making it easier for applicants to submit their resumes, and you’re making it more manageable for hiring managers to review them. When the process is more streamlined, everyone is on the same page, and that means better efficiency.

More candidates to choose from

Secondly, when you streamline your company’s hiring process, you allow yourself to review more candidates. And that’s a good thing, because the more candidates you have to choose from, the better your chances of finding the perfect fit for your team.

Plus, streamlining your process makes it easier for candidates to apply. They know what they need to do to be considered for the role, and they don’t have to waste their time going through rounds of interviews to get selected. So if you’re thinking about streamlining your hiring process, go for it. The benefits are clear and it will make life a lot easier for everyone involved.

Streamlining your hiring process
an interview session

Image Credits: resumewriter.sg

Imagine this: you’re the boss of a company, and you need to hire a new employee. You post the job ad, and you start to receive resumes. You go through them all, and you finally think you found the perfect candidate.

But then you realize that the process of bringing this person on board is going to be a lot more complicated than you thought. You have to interview them, check their references, and then wait for them to clear HR. By the time they’re hired, you have already wasted lots of precious time.

Streamlining your company’s hiring process can help avoid all of that. By having a simple, standardized process in place, you can make it easier for candidates to apply, and you can move more quickly through the hiring process. This means that you will be able to make a decision faster, and you will be less likely to lose out on the best candidates.

A better candidate experience and fewer bad hires

When you streamline your company’s hiring process, you’re not just making things easier for yourself—you’re also making things okay for the candidates.

Think about it: by creating a streamlined process, you’re indicating that you’re serious about hiring and that you want to get things done quickly. This sends a positive message to the candidates and it makes them more likely to want to work with you.

At the same time, streamlining your process helps you avoid making bad hires. When everything is more organized and structured, it’s easier to spot red flags and weed out the candidates who are not a good fit for your company.

Hiring new employees can be a daunting task for any company, but it’s crucial to make sure the process is as streamlined as possible to reduce stress and ensure the most promising candidates are chosen. Additionally, because the recruiting process is the initial chance for applicants to connect with your firm, they frequently take advantage of this opportunity to gain knowledge about the company’s culture and decide whether or not they would like to work there. For this reason, recruiters should all the more provide potential prospects with a favorable interviewing experience.

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Benefits of Being Your Own Boss

Hearing complaints of having to be someone else’s servant or helping someone else become richer are just some of the common laments of Singaporean employees.

Many have aspired to transition from an employee to an employer. In a 2016 report, 3 in 4 Singaporean millennials wanted to become their own boss. Becoming your own boss comes with risks and hard work, but the potential for rewards is huge.

Running your own business offers many benefits such as these:

#1: YOU GAIN ABILITY TO FOLLOW YOUR PASSIONS

Following their passions acts as a catalyst for many budding entrepreneurs. For example, my friend left his advertising job to pursue his love for serving gourmet burgers.

Reaching for your dreams may fulfil you in a manner that working for someone else may not. As an entrepreneur, you oversee creating the business from scratch. Furthermore, this business can be passed down to your children.

#2: YOU CONTROL YOUR OWN SCHEDULE

Across the globe, employees have spent the last few years in isolation. Employees and employers observed the advantages and disadvantages of working from home. It is an eye-opening experience to feel how flexible working from home can be.

As an entrepreneur, you schedule your own hours. Your schedule is not dictated by your supervisor or other people. You still must get work done, but nobody is looking over your shoulder to ensure that you complete the daily tasks.

#3: YOU GET FREEDOM TO START FROM SCRATCH

This is your own business, and you make the rules. Use your creative juices to set the standards and procedures for your organization. Perhaps, you want to offer a product or a service that fits your vision.

Whether you want to leverage modern technology or provide your employees with wellness breaks, you have the freedom to decide.

#4: YOU WILL BECOME AN EXPERT IN DIFFERENT THINGS

Entrepreneurs often wear different hats. At first, you will need to pick up a lot of new skills such as human resource management and social media marketing. Soon, you will become an expert in your own field.

Image Credits: pixabay.com

As your business grows, you will continue to learn new knowledge and skills. Who knows? You may even start another business!

Sources: 1 & 2

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