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POP MART collectors have a new Shell-exclusive collection to chase this Singapore Grand Prix season.
Shell Singapore and POP MART have teamed up for HACIPUPU Little Racer’s Great Adventure, bringing limited-edition racing-themed collectibles, immersive station takeovers and a four-stop stamp hunt to Singapore.
This marks POP MART’s first collaboration with an energy brand. The centrepiece is “HACIPUPU: The Little Racer”, an exclusive concept co-created by Shell, POP MART and HACIPUPU artists Agee and Yep.
Collect Shell x HACIPUPU Merchandise From $24.90
The collection features four plush charm designs: Red Dot Racer, Zippy Ellie, Zoom Zoom Panda and Coco on Wheels.
Singapore’s Red Dot Racer design carries an unmistakably local touch, featuring the Merlion and Marina Bay skyline alongside HACIPUPU’s racing-inspired look.
The collectibles are available with a qualifying purchase at Shell:
Race Across Four HACIPUPU-Themed Shell Stations
The adventure continues beyond the merchandise.
Fans can redeem a special Shell x HACIPUPU postcard through the Shell GO+ app, then visit four themed Shell stations around Singapore. Each pitstop features a different HACIPUPU persona, exclusive stamp, story and photo opportunity.
The four participating stations are:
- Shell Sengkang — The Navigator
- Shell Tampines Avenue 2 — The Wanderer
- Shell Choa Chu Kang — The Adventurer
- Shell Boon Lay — The Dreamer
Collect all four stamps to uncover a hidden image on the postcard and receive:
- One HACIPUPU Little Racer car scent
- One HACIPUPU Little Racer magnetic car sticker
- One Grand Draw chance through Shell GO+
The postcard also includes a perforated section carrying one of four encouraging messages, which fans can tear off and share with someone special.
Win The Full Shell x HACIPUPU Collection
Completing the four-station trail gives participants a chance to win a limited-edition Shell x HACIPUPU game set packed with the full merchandise collection.
More Grand Draw chances can be earned by snapping a photo with HACIPUPU at any participating station, posting it on Facebook or Instagram, tagging @shell_singapore and including the hashtag #ShellxHACIPUPU.
With exclusive merchandise, free completion rewards and four specially transformed pitstops to explore, this is shaping up to be one of Shell’s most collectible collaborations yet.
The Shell x HACIPUPU merchandise is limited edition and available while stocks last. Qualifying-spend requirements and other terms and conditions apply. More information is available at Shell Singapore’s HACIPUPU campaign page.
