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This October, POP MART is setting the stage for a darker kind of play. The WHY SO SERIOUS SERIES arrives on October 10, 2025, right as Halloween creeps closer — where every mask hides a secret and every figure carries a spark of mischief.
The collection reimagines fan-favourite characters as mischievous clowns, each with their own story to tell:
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🌈 Rainbow Jelly Bean (Twinkle)
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🔥 Flame Clown (Dimoo Red)
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❤️ Crimson Dancer (Molly Red)
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🎪 Juggling Clown (Labubu Red & Blue)
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✨ Lumino Feast (Dimoo White)
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🖤 Shadow Joker (Hacipupu Black)
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🌫 Silver Mist Clown (Hacipupu Stripe)
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🎭 String Puppet (Molly Black)
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🍬 Bubblegum (Twinkle)
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🌙 Moonlit Mask (Labubu)
Think plush comfort with a vinyl edge — characters that feel equal parts spooky and cheeky, ready to unmask their story in your hands. Whether you’re chasing the thrill of the blind box or adding that one special piece to your Halloween collection, every unboxing promises a surprise that’s bold, eerie, and just a little mischievous.
🗓 Release Date: October 10, 2025, 10am
📍 Check your nearest POP MART stores for details or shop online:
This Halloween, it’s not about the mask you wear… it’s about the mask you collect. 🎃
