Catch the lowest prices of the year at 11.11 Big Sale, Shopee’s biggest shopping festival of the year

Guess the Price of products at 11.11 Big Shopee Bag installations across Singapore and stand to win exciting prizes

Stretch your dollar with 15% off brand vouchers and $350 cashback, and tune in to Shopee Live to catch celebrity influencers and enjoy 50% off

SINGAPORE, 7 November 2023 – Shopee goes into full swing for the year-end shopping season with the biggest savings and lowest prices at its annual 11.11 Big Sale 2023. This 11.11, shoppers can expect an exciting line-up of deals, promotions, and vouchers from their favourite brands and sellers on Shopee, and also unlock greater savings and rewards when they shop on Shopee Live.

11.11 Big Sale 2023 will present Shopee’s greatest selection of deals, fun, and entertainment for everyone, and shoppers can look forward to the widest variety of discounted products from over 25 categories, as well as 15% off brand vouchers, $350 cashback, and 50% off Shopee Live.

Shoppers can also look forward to the Biggest Price Drop of the Year. At selected timings of the day, shoppers can cart out shockingly low price deals from favourite brands like Dyson, SK-II, Medicube, Estee Lauder and more![1] To sweeten the deal, shoppers can combine shop vouchers and Shopee vouchers at checkout to get the lowest prices.

This 11.11 Big Sale promises unbeatable deals and fun entertainment on Shopee Live, headlined by four well-known influencers:

  • Countdown to 11.11 Big Sale with Singaporean comedian and actress Patricia Mok from 11.30pm to 1am on 10 November
  • Catch popular influencers Hailey Teo and Mayiduo, as well as local personality Suhaimi Yusof as they bring shoppers exclusive deals on 11 November
  • Enjoy 50% off purchases made on Shopee Live and hourly voucher drops everyday throughout 11.11 Big Sale

Shopee will also unveil four Big Shopee Bag installations filled with popular products that users can win, from brands such as JBL, GoPro, Sterra, Logitech, New Moon, Paula’s Choice, Timberland, and more. To participate, users will need to guess the total value of products in the shopping bag and the user with the closest answer to the total value of each bag will win all the products within the installation. These Big Shopee Bag installations will be located at Jem, Parkway Parade, PLQ Mall, and 313@somerset from 1 to 11 November.

Shop the 11.11 Big Sale with $80 off with Citi Cards, exclusively on Shopee from 31 October to 11 November now:

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

Annex: Key items with price drop




Shop Like a VIP: Shop Premium Brands For Less with VIPSHOP!

Get ready, smart shoppers! VIPSHOP, Singapore’s latest e-commerce shopping app takes luxury shopping to a whole new level. It curates a collection of top-tier brands, offering discounts of up to 70% off, bringing unparalleled value right to your doorstep.

Never Pay Full Price Again For Premium Brands. Up to 70% Off!

From Beauty, Sports and Fashion brands such as Charlotte Tilbury, Estée Lauder, Puma, adidas, Longchamp and Coach, VIPSHOP provides a wide selection of best-selling products with deep discounts for the ultimate shopping experience. VIPSHOP curated their selection by picking the top best sellers of international brands, while offering great deals to consumers through buying in bulk to reach economies of scale. 

‘Shop Like A VIP’ Campaign

VIPSHOP’s ‘Shop Like A VIP’ campaign encourages buyers to experience a new era of premium brand shopping, so you never have to pay full price again. Here, you will not need to waste time comparing prices, because VIPSHOP is dedicated to offer you the best deals in the market. 

Special launch period: 

  • October 17th to October 31st 2023 

Key Promotions:

  • From 17 Oct 10am – 24 Oct, 10am, enjoy sitewide vouchers worth up to $45
  • New Users will receive additional exclusive vouchers worth $33 upon sign up

Here are some of the best deals on VIPSHOP: 

1. Charlotte Tilbury Cheek To Chic Blush #Pillow Talk 8g

VIPSHOP Price: S$49.90
Retail Price: $71.00
Discount: 30%


2. Kiehl’s Ultra Facial Cream 125ml

VIPSHOP Price: S$67.90
Retail Price: $110.00
Discount: 38%

3. Longchamp Le Pliage Original Tote Bag Large – Fleurs

VIPSHOP Price: S$99.90
Retail Price: $235.00
Discount: 57%

4. COACH TABBY Women’s Underarm Single Shoulder Crossbody Bag 76105

VIPSHOP Price: S$321.90
Retail Price: $945.90
Discount: 65%

5. Puma Slipstream White-Black

VIPSHOP Price: S$89.90
Retail Price: $159.00
Discount: 43%

6. Adidas Adi2000 Shoes

VIPSHOP Price: S$101.90
Retail Price: $170.00
Discount: 40%

All offers are on a first-come, first-served basis. While stocks last.

Get your FREE $33 Welcome Gift Now! 

On top of daily discounts, shoppers can look forward to Super Brand Days every Tuesday and Friday, where exclusive deals and offers from your favourite brands will be featured, to keep things exciting! Download VIPSHOP app now and get FREE $33 gift vouchers! Valid for new users only. Download the app here: 

100% Authentic Products

VIPSHOP works with brands globally to ensure that goods sold are 100% authentic. All

products undergo a stringent supplier selection process before qualifying for VIPSHOP’s verified global sourcing programme, allowing customers to shop with a peace of mind.

FREE Shipping* and 15-days doorstep return

Shoppers can shop conveniently knowing that VIPSHOP has free delivery with a minimum spend of $39, making it easier than ever to have your luxury items delivered right to your doorstep. Plus, if you’re not completely satisfied with your purchase, VIPSHOP offers 15-day free doorstep returns, providing you peace of mind with every purchase.


VIPSHOP is the official SouthEast Asian headquarters of Vipshop (唯品会), which was founded in 2008. VIPSHOP aims to bring 100% Authentic, high-quality products from premium brands to Southeast Asian consumers, at accessible prices. With over a thousand international buyers, and long relationships with brands, VIPSHOP strives to find the best deals and aims to connect the world’s top brands to make people feel their best.


Shopee and DBS join forces to amplify rewards for Singapore shoppers

Shopee Singapore and DBS/POSB today announced the launch of Points to Coins, a joint rewards integration programme designed to offer a more rewarding shopping experience for Singapore shoppers who are DBS/POSB cardholders. A first for Shopee Singapore, this programme promises to deliver added value to customers across Singapore by enabling conversions of DBS Points or POSB Daily$[1] to Shopee Coins[2]. Starting 1 October, users can instantly convert their DBS Points or POSB Daily$ to Shopee Coins.

To convert DBS Points or POSB Daily$ to Shopee Coins, users can access the Shopee Coins icon on the Shopee app homepage, tap the Points to Coins banner and select DBS Points or POSB Daily$ to log in to their bank account. They can then choose the number of points they wish to redeem. Users can convert 1 DBS Point to 1 Shopee Coin or 1 POSB Daily$ to 100 Shopee Coins. 100 Shopee coins are equivalent to S$1.

Winston Goh, Head of Marketing, Shopee Singapore, said, “We are thrilled to partner with DBS in this new initiative that allows Shopee users to stretch their dollar easily and seamlessly across platforms they trust and love. We are constantly seeking new ways to enhance the Shopee experience. Thus, be it indulging in retail therapy or stocking up on essentials, we look forward to more partnerships in the future to bring Shopee users more savings, rewards, and convenience.”

Tri Arini Melati, Executive Director, DBS Bank Consumer Banking Group, said: “We are happy to partner with Shopee to help our cardholders save more on their everyday spending. With the new Points to Coins feature, DBS/POSB cardholders can conveniently convert their card points to offset their purchases on Shopee, many of whom frequently shop on the platform. This partnership expands our suite of over 50 reward partners spanning dining, groceries, shopping, travel, and more; as we continue to explore additional avenues to provide our cardholders with more rewards and privileges.”

In celebration of this launch, Shopee and DBS will offer users upsized bonus rewards throughout October. Between 1 and 31 October 2023, users can redeem their DBS Points to get 1.5x Shopee Coins, capped at 1,000 bonus Shopee coins per user, on a first come, first served basis.

For additional information on Points to Coins, please visit

How To Convert DBS Points / POSB Daily$ to Shopee Coins

  1. DBS Points and POSB Daily$ are awarded to DBS customers for their card purchases.
  2. Shopee Coins, which is Shopee’s official reward points system, can be used to offset the cost of purchases on Shopee. Users can earn Shopee Coins by making purchases, participating in games and activities, and completing tasks in the Shopee app.



Catch Popular Influencers Xiaxue and Mayiduo on Shopee Live this 9.9 Super Shopping Day

SINGAPORE, 5 September 2023 – Indulge in a rewarding and engaging experience like no other on Shopee Live this 9.9!

This 9.9 Super Shopping Day promises unbeatable deals and fun entertainment on Shopee Live.

  • Countdown to 9.9 Super Shopping Day with Mayiduo from 11.30pm on 8 September
  • Catch Xiaxue as she headlines the 9.9 Super Shopping Day stream and brings shoppers exclusive deals from 8.00pm to 9.30pm on 9 September
  • Purchase luxury items from brands including Gucci, Dior, Loewe, YSL, Prada, and Chloé on Premiummall, which will livestream from Italy on 9 September at the following times:
    • 12:00am to 2.00am
    • 11.00am to 3.00pm
    • 4.00pm to 6.00pm
    • 8.30pm to 11.59pm

On 9 September, enjoy 30% off vouchers on all products sold on Shopee Live at 12.00am-2.00am, 12.00pm-2.00pm and 8.00pm-11.00pm!

The Shopee Live experience combines shopping with entertainment. Join the fun with live demonstrations and discover the best deals on a variety of products, including tech gadgets, beauty products and household items, all on Shopee Live!

Winston Goh, Head of Marketing at Shopee Singapore, said, “Shopee Live viewership has doubled since the start of the year. We are delighted to run exclusive deals, connect customers with their favourite brands in entertaining ways and help users make purchases conveniently. Besides meeting a growing demand for livestream entertainment, Shopee Live has become a popular platform for brands and sellers to promote a variety of products directly to Shopee’s diverse audience in engaging ways. Shoppers can look forward to value, variety and entertainment on Shopee Live this 9.9.”

Win $100,000 Cash at Shopee’s Super Giveaway

This 9.9 Super Shopping Day, sign up for Shopee’s $100,000 cash giveaway and complete at least one checkout on 9 September to stand a chance to win the $100,000 cash prize. A lucky winner will be selected at random and announced at 12.00pm on 19 September.

Visit to find out about Shopee’s largest cash giveaway!

Be a 9.9 Super Shopper: Enjoy Largest Cashback Discount at $300

In addition, enjoy big savings with 12% off brand vouchers and Shopee’s largest cashback discount ever at $300.

Look out for $9 off $20 Super Secret Voucher Drops daily at 9.00am @shopeesg between 28 August and 9 September! An additional voucher drop will take place at 9.00pm on 9 September.

Shop more and save more with Shopee this 9.9 Super Shopping Day:

MariBank Opens to the Public

Download the MariBank app and open a Mari Savings Account to receive an upsized $300 Shopee voucher pack with a minimum deposit of $1,000! This exclusive 9.9 Mari Savings Account promotion is valid from 9 to 11 September only.

Earn 2.5% p.a. interest on deposits made to Mari Savings Account[1]. Receive up to $5.14 in interest paid out daily.

Visit for information on the 9.9 Mari Savings Account promotion



GSS 2023 Goes Online with Month-Long 6.6 – 7.7 Great Shopee Sale Starting 6 June

Bargain hunters, get ready for an exciting month-long shopping extravaganza. From June 6th to July 9th, the 6.6 – 7.7 Great Shopee Sale promises to deliver incredible value and joy to shoppers, with over 100 million Shopee Coins up for grabs.

Over the years, Shopee has become an integral part of Singaporeans’ shopping journey, with more than 75% of users choosing to search, compare, and make purchases on the platform. Now in its 5th edition, GSS on Shopee has emerged as a significant milestone in the mid-year shopping season, delighting shoppers with an extensive array of discounts, promotions, and exciting rewards.

Winston Goh, Head of Marketing at Shopee, expressed his excitement about the upcoming event, stating,

“Our 6.6 – 7.7 Great Shopee Sale marks a key milestone in the mid-year shopping season, and is an opportunity to show our appreciation to our shoppers who have been a vital part of our success this year. By rewarding them with Shopee Coins, we aim to make their online shopping experience even more enjoyable, engaging, and fulfilling.”

This year, the focus of GSS revolves around the Shopee Coins rewards system, allowing shoppers to earn coins faster and across various channels. With upsized cashback vouchers and the highly popular Daily Shopee Shake game, participants have the chance to earn Shopee Coins in abundance. These coins, Shopee’s in-app currency, can be obtained through purchases, activities, livestreams, and more. For every 100 Shopee Coins earned, shoppers can enjoy a S$1 equivalent value, which can be used to offset transaction amounts or donated to chosen beneficiaries, making shopping on Shopee both gratifying and meaningful.

To further amplify the excitement surrounding the Great Shopee Sale, Shopee has collaborated with five local dancers who will showcase their skills in an iconic Shopee dance performance. This dance serves as the centerpiece of the Great Shopee Sale TV commercial, reflecting Shopee’s commitment to delivering a hyper-localized shopping experience that celebrates the diversity of its users. In line with this, Shopee has also launched the Great Shopee Sale Dance Challenge on TikTok, inviting users to participate for a chance to win up to 100,000 Shopee Coins.

But that’s not all! Shopee continues to enhance the convenience factor, allowing users to enjoy island-wide collection points for their purchases. In addition to doorstep delivery, shoppers can opt for self-collection at their convenience. With the extensive network of Shopee Xpress collection points and lockers, most homes are within a short distance of a collection point. Currently, there are nearly 600 shop locations across the island where customers can collect their packages for free, with no minimum spend. From convenience stores to eyewear shops, the options are diverse and cater to every shopper’s needs.

The month-long Great Shopee Sale is packed with exciting events, each offering attractive deals and vouchers. Here’s a sneak peek at what’s in store:

  • Great Shopee Sale (June 6th to 8th): Engage in the Daily Shopee Shake game to earn Shopee Coins, enjoy $60 upsized coin cashback, and avail of free shipping vouchers.
  • 15th Mid Month Mall Sale (June 15th): Make the most of $15 off $100 flash vouchers and take advantage of free shipping vouchers.
  • 25th Super Shiok Sale (June 25th to 27th): Indulge in the lowest prices on more than 250,000 bestsellers, get $25 coins cashback, and don’t forget to shake it up with the Daily Shopee Shake game.
  • Great Shopee Sale Finale (July 7th to 9th): Wrap up the month-long celebration with the Daily Shopee Shake, enjoy $50 upsized coin cashback, and snatch those free shipping vouchers.

Get ready to embark on a shopping spree like never before. Join the 6.6 – 7.7 Great Shopee Sale and stand a chance to earn over 100 million Shopee Coins, unlock unbeatable discounts, and experience the joy of online shopping at its finest. Don’t miss out on this incredible opportunity to be part of the digital shopping revolution. Visit and mark your calendars for a month filled with endless shopping delights!