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Benefits of using influencer marketing for your brand

an influencer at work

Influencer marketing, when done right, can advance a company’s branding and lead them onto the road to success. However, therein lies the question of the type of influencers out there to choose from. With more people joining the influencer network, here’s a good way to segregate them into categories: Mega-influencers: More than 1 million followers Macro-influencers: From 300,000 to 1 million followers Micro-influencers: Between 10,000 and 100,000 followers Nano-influencers: 100s to 10,000 followers Keeping the overview in mind, we will