FairPrice Xtra Launches Xtra Play Market — Plushies, Blind Boxes & Viral Collectibles Await

Chinese New Year shopping at FairPrice Xtra is getting a whole lot more playful.

From 16 January 2026, FairPrice Xtra officially unveils Xtra Play Market, a brand-new permanent store-in-store concept that transforms the hypermarket into a vibrant destination for blind boxes, plush collectibles, and viral retail experiences — all rolled out just in time for the festive season.

Developed in partnership with local play and collectibles brand Play Nation, Xtra Play Market is designed to modernise the festive grocery run — shifting it from a purely functional errand into something more experiential, interactive, and rewarding.

The concept is now live at selected FairPrice Xtra outlets including Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity, bringing together global fan favourites like Sanrio, Care Bears, and Peanuts, alongside festive, Singapore-inspired collectibles created specially for CNY.

A World-First: The Abalone Market Plush Experience

Stealing the spotlight is the world-first Abalone Market Plush Experience, happening exclusively at FairPrice Xtra Ang Mo Kio Hub.

Running from 16 January to 18 February 2026, this immersive activation reimagines the familiar wet market — but with plushies instead of seafood. Shoppers can “fish” for Abalone Darlings plush blind boxes from a bed of ice, then watch as their chosen plush is professionally sealed into a custom abalone-style can on the spot.

It’s playful, hyper-local, and highly Instagrammable — turning a simple blind box purchase into a festive memory worth keeping (and sharing).

Abalone Darlings (Bao Bao) Blind Box
💰 $18.80 each
🎁 6 designs to collect: Bubbles, Fortuna, Harmony, Poppy, Candy & Joy
📍 Exclusive to FairPrice Xtra stores. Experience the Abalone Plush Market at FairPrice Xtra AMK Hub

Festive Collectibles with a Very Singapore Twist

Beyond the Abalone Market, Xtra Play Market introduces a curated line-up of CNY-exclusive, hyper-local collectibles, many of which are only available at FairPrice.

Fortune Nibbles Plush Keyring Series — $15.90

Eight blind-box designs inspired by iconic CNY snacks like Pineapple Tart, Kueh Bangkit and Hae Bee Hiam. Each plush comes with a transparent carry case, doubling as a festive bag charm.
📍 Available across FairPrice, FairPrice Finest, FairPrice Xtra, FairPrice Express and selected Cheers stores

The Auspicious Huat Ah! Crew Series — $14.90

Eight “Huat Ah”-themed plush key rings packed with lucky motifs and festive energy — easy to clip on and carry throughout the new year.

📍 Available across all FairPrice formats and selected Cheers stores

Launch Promos & CNY Rewards That Make It Xtra Shiok

To celebrate the launch of Xtra Play Market, shoppers can enjoy Xtra-rewarding promotions:

FREE Peanuts Building Blocks Blind Box


With a minimum $30 spend in a single receipt at Xtra Play Market.

1-for-1 Chic! Pop-up Building blocks from now till 28 February 2026

Collect all 5 designs of the Chic! Pop-up Building blocks.

Limited-Edition Fortune Cat Plush Foldable Bags


Take part in the festive up-spend campaign across all FairPrice Xtra stores and redeem these exclusive bags, available in four charming designs — perfect for families stocking up for CNY gatherings.

This CNY, FairPrice Xtra Isn’t Just a Stop — It’s a Destination

Xtra Play Market signals something new: a hypermarket that doesn’t just sell things, but creates moments. A place where grocery shopping slows down just enough for play, surprise, and a bit of festive joy.

If you’re already heading to FairPrice Xtra for CNY prep, you might as well stay awhile — you’ll probably leave with more than just mandarin oranges.

👉 Explore Xtra Play Market here: https://www.fairprice.com.sg/events/xtra/playmarket/

While stocks last. Terms and conditions apply.


Credits: FairPrice Group

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FairPrice Xtra’s Mummy’s Market Is Back at Singapore Expo with BIG Savings & FREE Gifts with Purchase From 16 – 18 Jan 26

If you’re a parent, parent-to-be, or stocking up for the months ahead, this is the baby event everyone is looking forward to.

FairPrice Xtra will be back at the much-anticipated Mummy’s Market. Catch them from 16 to 18 January 2026, at Expo Hall 5’s Milk & Diapers Pavilion, bringing together serious savings, exclusive free gifts with purchase, and great baby deals you simply won’t get on a normal shopping day.

Why You Should Show Up Early for Mummy’s Market (And Don’t Wait Till Sunday)

For three days only, parents can enjoy event-exclusive prices and gifts when they shop at FairPrice Xtra’s Milk & Diaper Pavilion at Singapore Expo.

FREE Musical Instruments Set (worth $49.90) with Drypers

Purchase Drypers diapers and redeem a wooden musical instruments set designed for early sensory play. A practical freebie that adds play value beyond just baby essentials.

FREE Mini Baby Sofa (worth $39.90) with Merries

Spend on Merries diapers and take home a mini baby sofa that offers comfortable seating support for little ones. Limited redemptions apply.

FREE Classic 4-in-1 Tricycle (worth $199) with Abbott

More than a toy, this tricycle is built to adapt as your child grows. Abbott purchases unlock a free ride-on that can be used across multiple stages.

FREE Storage Push Cart (worth $139) with Friso

Part play, part organisation. The storage push cart encourages movement while giving parents a practical way to keep toys and essentials in one place. Get it for FREE when you make a minimum spend of $320 on FRISO products.

FREE $30 FairPrice Voucher OR Micro Junior Luggage Scooter (worth $249)

Choose between a $30 FairPrice voucher or a Micro Junior luggage scooter worth $249 with a mimum spend of $200 or $380 on Enfagrow / Enfamama products respectively.

FREE Classic World Kitchen Walker OR Tefal Cookware (6pcs) with NAN

With qualifying NAN purchases, choose a FREE Classic World kitchen walker or a 6-piece Tefal cookware set, depending on availability.

GET Kinohimitsu Bird’s Nest (8s × 75g) at $9.90

TP-Link Baby Cam Series at Fair-Only Prices

Selected TP-Link baby monitors and cameras are available at exclusive Expo prices when you purchase milk or diapers.

A Practical Time to Stock Up

Milk, diapers and daily baby essentials are recurring purchases — and they add up fast. Mummy’s Market is designed to reduce that long-term spend through bulk-friendly pricing and fair-only incentives, making it easier to plan ahead rather than buy in smaller, full-price runs later.

For parents preparing for a newborn, managing growing kids, or simply restocking the household, this is one of the more practical shopping windows of the month.

Event Details

  • 📍 FairPrice Xtra Mummy’s Market
  • 🗓 16 – 18 January 2026
  • 📌 Expo Hall 5 – Milk & Diapers Pavilion

Free gifts are available while stocks last, and selected purchases also enjoy free home delivery with minimum spend. CDC Vouchers, SG60 Vouchers and FairPrice app payments are accepted at FairPrice Xtra’s Milk & Diapers Pavilion.

Missed the Fair?

There will still be mummy & baby deals at FairPrice Xtra stores from 22 January to 2 February 2026 — helpful if you miss the fair.

But the biggest freebies, the widest choice, and the most worth-it deals?

Those are happening at Expo — and only for these three days.

To view the full list of participating brands, offers, and redemption mechanics, head to FairPrice Xtra’s official Mummy’s Market page here:
👉 https://www.fairprice.com.sg/events/xtra/mummys_market

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FairPrice Xtra at Kallang Wave Mall Rolls Out Xtra Xmas Deals With Vouchers, Freebies & Free Parking

With Christmas approaching, grocery bills tend to creep up faster than expected — especially once fresh meat, festive ingredients, and last-minute add-ons start piling into the cart. That’s where FairPrice Xtra Sports Hub at Kallang Wave Mall stands out this December.

Instead of pushing a single headline discount, FairPrice Xtra has built its Xtra Xmas Deals around everyday spending: fresh food, essential groceries, practical vouchers, and small but meaningful perks that actually add up over multiple visits.

Here’s a closer look at what’s running now till 31 December.

Daily Vouchers That Reduce Your Final Bill

Shoppers can scan for daily vouchers at FairPrice Xtra Kallang Wave Mall, with potential rewards going up to $100! On top of that, when you spend $35 nett on Fresh Essentials, you’ll get a $3 return voucher for your next trip. These vouchers stack up nicely for your regular grocery runs.

Pork Specials Timed for Festive Home Cooking

For households planning Christmas meals at home, FairPrice Xtra has rolled out targeted pork promotions across commonly used cuts:

  • Pork Lean Minced – $15.90

  • Boneless Pork Loin – $19.90

  • Pork Shoulder Butt – $17.90 (19–21 Dec)

  • Pork Chop – $19.90

These are practical cuts for roasts, stir-fries, stews, and steamboat dishes — making the promotion relevant for real cooking, not just showcase items.

Freebies, Tastings & Festive Extras In-Store

Part of the fun at FairPrice Xtra Kallang Wave Mall this Christmas is that it’s not just about what’s on the shelves — there are little extras happening around the store too.

Shoppers can enjoy free-with-purchase treats that are genuinely useful:

  • FREE Lotus Leaf Rice (worth $3.60) with $10.80 spend on selected Nanyang items

  • FREE Korean Udon (200g) with the purchase of 2 Okeanos products

  • FREE Yakult Cooler Bag when you buy 15 bottles or more of Yakult products

On selected dates, there’s also more going on in-store:

  • Kee Song cooking demos on 20 & 21 December

  • Tiramisu demo with Vincenzo (20–21 Dec, 11am–7pm)

It’s the kind of thing that turns a regular grocery run into a more enjoyable stop — with something to sample, pick up, or take home along the way.

Free 2-Hour Parking at Kallang Wave Mall

For families doing their grocery runs together, FairPrice Xtra Sports Hub is a comfortable stop — especially if you’re driving in. With FREE 2-hour parking on weekdays (minimum $100 spend), there’s no need to rush, split up, or cut the trip short. You can shop at your own pace, pick up heavier items, and still have time for the kids to visit the water playground on the third level!

  • Valid Monday to Friday

  • 8am – 11pm

  • Single receipt, minimum $100 spend

Spin & Win Rewards at FairPrice Xtra Sports Hub

Shoppers who spend $50 at FairPrice Xtra Sports Hub can take part in Spin & Win, with rewards including:

  • $5 FairPrice vouchers
  • Buy-1-Get-1-Free product deals
  • $100 vouchers
  • Up to 100,000 Linkpoints

Turn a regular grocery run into a quick moment of fun — spin the wheel and see what the family scores!

A Christmas Grocery Run That Actually Feels Worth It

If Christmas grocery shopping is already on your list, FairPrice Xtra Sports Hub at Kallang Wave Mall makes it more worth the trip — with vouchers, freebies, spins and family-friendly convenience all in one stop. Go early, take your time, and enjoy the extras while they last.

For the full list of Christmas promotions at FairPrice Xtra Sports Hub, click here.


Promotions are available while stocks last. Terms and conditions apply.

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Sanrio Cinnamoroll Zodiac Medallion Set Is Now at FairPrice Xtra

Ask us questions, discover the latest offers & more on Telegram.

Sanrio fans, this one’s made for you. The Singapore Mint Sanrio Cinnamoroll Zodiac 12-in-1 Medallion Set brings together all twelve Chinese zodiac designs in one beautifully crafted collector’s set — now available exclusively at FairPrice Xtra.

Each medallion features Cinnamoroll styled uniquely for a different zodiac sign, brought to life with premium minting quality and presented in a festive display case. Whether you’re a long-time Sanrio collector, a zodiac enthusiast, or shopping for a meaningful festive gift, this limited-edition set ticks all the right boxes.

Price and availability

Enjoy attractive launch promotions:

  • Special Promo Price: $288 (usual price $388), valid from 9 December 2025 to 28 February 2026

  • Purchase-with-Purchase Offer: $198 when you buy selected items, valid 9 December to 28 December

Stocks are limited, and once they’re gone, they’re gone.

Available Only at FairPrice Xtra

You can find the Sanrio Cinnamoroll Zodiac 12-in-1 Medallion Set at the following FairPrice Xtra outlets:

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LOTTE Mart Express Lands at FairPrice Xtra JEM — 800+ Korean Products, 160 Exclusives & A K-Pop Surprise That’s Sending Fans Wild

If Korean food, snacks and drinks are your thing, there’s now a new hotspot in the west worth the trip. FairPrice Xtra JEM has opened its enhanced LOTTE Mart Express, transforming its basement level into a vibrant, Seoul-inspired space featuring street-food favourites, exclusive product lines and an expansive selection of Korean groceries under one roof.

Here’s what shoppers can expect:

  • More than 800 Korean products
  • Over 160 exclusives unavailable anywhere else in Singapore
  • Nearly 30% newly launched items flown in from Korea

For anyone who misses Korea or loves Korean groceries, this is a dream come true.

Your New Go-To for Korean Street Food: The Enhanced Yorihada Kitchen

The heart of the new LOTTE Mart Express is the upgraded Yorihada Kitchen, where LOTTE’s own chefs have helped curate an authentic street-food menu. Expect freshly prepared treats—yes, the type you’d find in a bustling Seoul night market—including:

  • Viral 3-Colour Honey Rice Cakes
  • Savoury Squid Kimchi Pancake
  • Crispy Mixed Vegetable & Sweet Potato Fritters

Everything is crafted for maximum authenticity, so K-food lovers are in for a legit experience.

800+ K-Products, 160 Exclusives & New Private Labels

Walking in feels like entering a Korean pantry paradise.

You’ll find over 800 products, and more than 28% of them are new launches. On top of that, over 160 items are exclusive to FairPrice Group’s partnership with LOTTE.

Whether you’re stocking up for a K-drama binge or levelling up your lunch box, this is where you’ll find the good stuff.

Dayoung Is Dropping by JEM on 13 Dec

Here’s the big one: Dayoung — 2025’s Best Solo Artist — will be at FairPrice Xtra JEM on 13 December. It’s a special in-person appearance, so if you want to catch her up close, head down early.

She’s not the only highlight either. The event will also feature:

  • LOTTE chefs flown in from Korea for live cooking demos
  • Tasting sessions for newly launched Yorihada and Good Today products
  • A Korean bartender shaking up mocktails and cocktails
  • An AI hanbok photobooth that’s unexpectedly adorable

Put together, it feels like a mini K-festival unfolding inside a supermarket — and yes, it’s as fun as it sounds.

Prizes, Vouchers & Even a Trip to Korea

FairPrice didn’t just stop at the product launch and celeb appearance — they’re rolling out a full festival of giveaways. Over $20,000 worth of prizes are up for grabs.

Here’s what shoppers can look forward to:

  • A chance to win a pair of air tickets to Korea + 3D2N stay at Lotte World Hotel
  • The first 30 shoppers on 13 Dec (min. $30 spend) get $50 FairPrice e-vouchers
  • A giant gachapon machine with Good Today & Yorihada goodies
  • Exclusive LOTTE Mart shopping bag with min. $20 spend

If you’re planning to shop on launch day… go early. Very early.


FairPrice Xtra JEM
Address: 50 Jurong Gateway Road, #B1-21/22 & #B3-01, 50 Jurong Gateway Rd, Jem, Singapore 608549
Operating hours: 7am – 11pm daily

Image credits: FairPrice Group

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