FairPrice Xtra Launches Xtra Lab: 霸霸店 With Over 600 Products — Featuring Viral Snacks, Exclusive Firsts & Instagram-Worthy Treats

Imagine walking into a supermarket and discovering not just groceries, but a food discovery playground filled with things you’ve only ever seen on TikTok or Instagram — until now. That’s exactly what FairPrice Xtra has just dropped with its newest concept, Xtra Lab: 霸霸店, now open at FairPrice Xtra Jurong Point.

Over 600 Products to Explore — Many New & Exclusive

Yun He Yue Durian Gold Bar (云和月榴莲金条)

Xtra Lab: 霸霸店 isn’t just a supermarket corner — it’s a curated, immersive space built for curious food lovers. Inside, you’ll find over 600 products, with hundreds that are new to Singapore or exclusive to FairPrice Xtra — from heritage favourites to viral snacks that have taken Asia by storm.

Restaurant-Level Classics Meet Viral Sensations

One of the standout firsts is Quan Ju De’s frozen ready-to-eat Peking Duck, landing in Singapore supermarkets for the very first time. Known for its crispy skin and tender meat, this iconic Beijing classic brings restaurant-grade indulgence straight to your home.

But there’s plenty more to uncover too:

  • Yummy Hunter Mala Grilled Fish and Quan Ji Xia Mala Crayfish that pack serious flavour twists
  • Durian Gold Bars from Yun He Yue and healthy drinks from Dingdong V5 that have been trending online
  • Chef Leung Handmade Leeks Dumplings and artisanal treats that make you go back for more
  • And 霸霸店 signature cakes — whimsical, eye-catching desserts made for both your taste buds and your Instagram feed.

A Grocery Run Turned Adventure

Bai Cao Wei Dried Fruits (百草味健康果干)

The whole vibe of Xtra Lab is about exploration, surprise and discovery. It’s not organised like a typical chilled aisle — instead, displays are visually striking, product themes evolve over time, and each corner feels like a new chapter in a food journey.

From heritage flavours and social-media sensations to first-to-Singapore launches, every visit promises something unexpected. Whether you’re hunting for your next favourite snack or simply browsing for fun, there’s always a conversation-starter item waiting to be found.

Open 24/7 with Opening-Period Perks

Xtra Lab: 霸霸店 is open 24 hours a day at FairPrice Xtra Jurong Point — perfect for a midnight browse or early-morning exploration.

And because the launch is something to celebrate, shoppers can expect opening promotions with free gifts and rewards while stocks last — adding even more incentive to swing by and see what’s trending right now.

Image credits: FairPrice Group

FairPrice Xtra Jurong Point
63 Jurong West Central 3, #03 – 01, Singapore 648331

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Hello Kitty Zodiac 24K Gold-Plated Ingots Now Available At FairPrice Xtra

Ask us questions, discover the latest offers & more on Telegram.

FairPrice Xtra has introduced a new Chinese New Year collectible in collaboration with The Singapore Mint, featuring a limited-edition Sanrio Hello Kitty Zodiac 24K Gold-Plated Ingots (12-in-1 Collector Set) that’s now available in stores.

Designed as a complete zodiac collection, the set brings together all 12 Chinese zodiac designs, each featuring Hello Kitty dressed in festive, zodiac-inspired outfits. The ingots are 24K gold-plated and presented in a premium blue keepsake box with auspicious detailing, making it suitable both as a Chinese New Year gift and as a display-worthy collectible.

The full 12-piece collector set is priced at $438 (U.P. $480). For shoppers already planning their festive grocery run, there’s also a purchase-with-purchase option at $388, with a minimum spend of $30 at FairPrice Xtra. That makes it one of those add-on buys that’s easy to justify if you’re already stocking up for the season.

Stocks are limited, and given the popularity of both Hello Kitty and zodiac-themed CNY collectibles, this is likely one of those items that won’t linger for long. If you’re heading to FairPrice Xtra for your next grocery run, it’s worth taking a look — especially if you’re after something a little more meaningful (and cute) to mark the new year.

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FairPrice Xtra Invites Shoppers to Scan for Daily $68 Red Packets This CNY

This Chinese New Year, a simple grocery run at FairPrice Xtra could instantly put $68 back into your pocket.

From now till 16 Feb, shoppers who visit any FairPrice Xtra store and scan in at the store entry point using the FairPrice Group app stand a chance to win a $68 FairPrice Group E-Voucher — also known as the Golden Ticket. Each day, three winners per store are selected automatically, giving shoppers multiple chances to win simply by walking in and scanning.

What makes this especially appealing is how straightforward the reward is. The $68 voucher comes with no minimum spend, can be used immediately in-store, and is valid for seven days from the date of issuance. Redemptions are exclusive to FairPrice Xtra, making it a timely incentive for festive grocery runs, big-basket shopping, and last-minute Chinese New Year preparations.

A quick scan is all it takes

Participation is fuss-free. Shoppers just need to visit any FairPrice Xtra outlet and scan in via the FairPrice Group app at the store entrance. There’s no additional purchase required to qualify — once you’ve scanned, you’re automatically in the running for the daily $68 Golden Ticket.

With winners picked every day across all Xtra stores islandwide, every visit becomes a fresh opportunity to score instant savings on your festive shop.

Details of the Scan-In mechanic, voucher usage and full terms can be found on FairPrice Group’s official page at https://go.fpg.sg/xtra-golden

More reasons to visit FairPrice Xtra this CNY

In addition to the scan-in activity, FairPrice Xtra continues to function as a one-stop destination for larger festive grocery runs and Chinese New Year gifting, with several exclusives available only at its Xtra-format stores.

One of the standout items this season is the first Smart Mahjong Table at FairPrice Xtra, priced at $988 (U.P. $1,288). Designed to automatically shuffle and restack tiles, the table is positioned as a practical upgrade for households that host regular mahjong sessions during the festive period.

Collectors and gift shoppers can also find a range of limited-edition items, including the Sanrio Cinnamoroll Zodiac 12-in-1 Medallion Set at $288 (U.P. $388), with a Purchase-With-Purchase option at $198, as well as Hello Kitty 24K Gold Ingots priced at $438 (U.P. $480), or $388 with Purchase-With-Purchase. These items cater to shoppers looking for auspicious, keepsake-style gifts ahead of the new year.

Chinese New Year hampers and festive gifting

For family visits and corporate gifting, FairPrice Xtra also carries a selection of value-for-money Chinese New Year hampers from brands such as Eu Yan Sang and Funa. These sit alongside a curated line-up of Gift With Purchase exclusives, designed to complement festive grocery spending rather than replace it.

Gift With Purchase highlights

Shoppers who spend a minimum of $168 (till 15 February) can receive a Golden Horse Bowl & Cutlery Fortune Set, suited for reunion meals and festive hosting. Those who spend $228 within the same period will receive the same fortune set, along with an exclusive Fortune Cat Plush with Foldable Bag, available in different designs.

Separately, shoppers who spend $12.80 on Prima Taste products can redeem a Lucky Mandarin Orange Plushie at the Prima Taste pop-up, adding a light-hearted festive touch to everyday grocery purchases.

With instant-win Golden Tickets, exclusive collectibles, premium hampers, and generous Gift With Purchase rewards all happening under one roof, FairPrice Xtra is shaping up to be a must-visit stop for festive grocery runs, premium gifting, and last-minute Chinese New Year preparations — where every visit might just come with a little extra prosperity.

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FairPrice Xtra Launches Xtra Play Market — Plushies, Blind Boxes & Viral Collectibles Await

Chinese New Year shopping at FairPrice Xtra is getting a whole lot more playful.

From 16 January 2026, FairPrice Xtra officially unveils Xtra Play Market, a brand-new permanent store-in-store concept that transforms the hypermarket into a vibrant destination for blind boxes, plush collectibles, and viral retail experiences — all rolled out just in time for the festive season.

Developed in partnership with local play and collectibles brand Play Nation, Xtra Play Market is designed to modernise the festive grocery run — shifting it from a purely functional errand into something more experiential, interactive, and rewarding.

The concept is now live at selected FairPrice Xtra outlets including Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity, bringing together global fan favourites like Sanrio, Care Bears, and Peanuts, alongside festive, Singapore-inspired collectibles created specially for CNY.

A World-First: The Abalone Market Plush Experience

Stealing the spotlight is the world-first Abalone Market Plush Experience, happening exclusively at FairPrice Xtra Ang Mo Kio Hub.

Running from 16 January to 18 February 2026, this immersive activation reimagines the familiar wet market — but with plushies instead of seafood. Shoppers can “fish” for Abalone Darlings plush blind boxes from a bed of ice, then watch as their chosen plush is professionally sealed into a custom abalone-style can on the spot.

It’s playful, hyper-local, and highly Instagrammable — turning a simple blind box purchase into a festive memory worth keeping (and sharing).

Abalone Darlings (Bao Bao) Blind Box
💰 $18.80 each
🎁 6 designs to collect: Bubbles, Fortuna, Harmony, Poppy, Candy & Joy
📍 Exclusive to FairPrice Xtra stores. Experience the Abalone Plush Market at FairPrice Xtra AMK Hub

Festive Collectibles with a Very Singapore Twist

Beyond the Abalone Market, Xtra Play Market introduces a curated line-up of CNY-exclusive, hyper-local collectibles, many of which are only available at FairPrice.

Fortune Nibbles Plush Keyring Series — $15.90

Eight blind-box designs inspired by iconic CNY snacks like Pineapple Tart, Kueh Bangkit and Hae Bee Hiam. Each plush comes with a transparent carry case, doubling as a festive bag charm.
📍 Available across FairPrice, FairPrice Finest, FairPrice Xtra, FairPrice Express and selected Cheers stores

The Auspicious Huat Ah! Crew Series — $14.90

Eight “Huat Ah”-themed plush key rings packed with lucky motifs and festive energy — easy to clip on and carry throughout the new year.

📍 Available across all FairPrice formats and selected Cheers stores

Launch Promos & CNY Rewards That Make It Xtra Shiok

To celebrate the launch of Xtra Play Market, shoppers can enjoy Xtra-rewarding promotions:

FREE Peanuts Building Blocks Blind Box


With a minimum $30 spend in a single receipt at Xtra Play Market.

1-for-1 Chic! Pop-up Building blocks from now till 28 February 2026

Collect all 5 designs of the Chic! Pop-up Building blocks.

Limited-Edition Fortune Cat Plush Foldable Bags


Take part in the festive up-spend campaign across all FairPrice Xtra stores and redeem these exclusive bags, available in four charming designs — perfect for families stocking up for CNY gatherings.

This CNY, FairPrice Xtra Isn’t Just a Stop — It’s a Destination

Xtra Play Market signals something new: a hypermarket that doesn’t just sell things, but creates moments. A place where grocery shopping slows down just enough for play, surprise, and a bit of festive joy.

If you’re already heading to FairPrice Xtra for CNY prep, you might as well stay awhile — you’ll probably leave with more than just mandarin oranges.

👉 Explore Xtra Play Market here: https://www.fairprice.com.sg/events/xtra/playmarket/

While stocks last. Terms and conditions apply.

Credits: FairPrice Group

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FairPrice Xtra’s Mummy’s Market Is Back at Singapore Expo with BIG Savings & FREE Gifts with Purchase From 16 – 18 Jan 26

If you’re a parent, parent-to-be, or stocking up for the months ahead, this is the baby event everyone is looking forward to.

FairPrice Xtra will be back at the much-anticipated Mummy’s Market. Catch them from 16 to 18 January 2026, at Expo Hall 5’s Milk & Diapers Pavilion, bringing together serious savings, exclusive free gifts with purchase, and great baby deals you simply won’t get on a normal shopping day.

Why You Should Show Up Early for Mummy’s Market (And Don’t Wait Till Sunday)

For three days only, parents can enjoy event-exclusive prices and gifts when they shop at FairPrice Xtra’s Milk & Diaper Pavilion at Singapore Expo.

FREE Musical Instruments Set (worth $49.90) with Drypers

Purchase Drypers diapers and redeem a wooden musical instruments set designed for early sensory play. A practical freebie that adds play value beyond just baby essentials.

FREE Mini Baby Sofa (worth $39.90) with Merries

Spend on Merries diapers and take home a mini baby sofa that offers comfortable seating support for little ones. Limited redemptions apply.

FREE Classic 4-in-1 Tricycle (worth $199) with Abbott

More than a toy, this tricycle is built to adapt as your child grows. Abbott purchases unlock a free ride-on that can be used across multiple stages.

FREE Storage Push Cart (worth $139) with Friso

Part play, part organisation. The storage push cart encourages movement while giving parents a practical way to keep toys and essentials in one place. Get it for FREE when you make a minimum spend of $320 on FRISO products.

FREE $30 FairPrice Voucher OR Micro Junior Luggage Scooter (worth $249)

Choose between a $30 FairPrice voucher or a Micro Junior luggage scooter worth $249 with a mimum spend of $200 or $380 on Enfagrow / Enfamama products respectively.

FREE Classic World Kitchen Walker OR Tefal Cookware (6pcs) with NAN

With qualifying NAN purchases, choose a FREE Classic World kitchen walker or a 6-piece Tefal cookware set, depending on availability.

GET Kinohimitsu Bird’s Nest (8s × 75g) at $9.90

TP-Link Baby Cam Series at Fair-Only Prices

Selected TP-Link baby monitors and cameras are available at exclusive Expo prices when you purchase milk or diapers.

A Practical Time to Stock Up

Milk, diapers and daily baby essentials are recurring purchases — and they add up fast. Mummy’s Market is designed to reduce that long-term spend through bulk-friendly pricing and fair-only incentives, making it easier to plan ahead rather than buy in smaller, full-price runs later.

For parents preparing for a newborn, managing growing kids, or simply restocking the household, this is one of the more practical shopping windows of the month.

Event Details

  • 📍 FairPrice Xtra Mummy’s Market
  • 🗓 16 – 18 January 2026
  • 📌 Expo Hall 5 – Milk & Diapers Pavilion

Free gifts are available while stocks last, and selected purchases also enjoy free home delivery with minimum spend. CDC Vouchers, SG60 Vouchers and FairPrice app payments are accepted at FairPrice Xtra’s Milk & Diapers Pavilion.

Missed the Fair?

There will still be mummy & baby deals at FairPrice Xtra stores from 22 January to 2 February 2026 — helpful if you miss the fair.

But the biggest freebies, the widest choice, and the most worth-it deals?

Those are happening at Expo — and only for these three days.

To view the full list of participating brands, offers, and redemption mechanics, head to FairPrice Xtra’s official Mummy’s Market page here:
👉 https://www.fairprice.com.sg/events/xtra/mummys_market

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