Most of us have shopped in Yano Shoten without even knowing. You read right! Daiso, our go-to budget store, was once called Yano Shoten. It was named after its founder – Mr. Hirotake Yano. ITS RICH HISTORY From humble beginnings to a myriad of setbacks, Hirotake Yano’s path to success is not a straightforward route. He and his wife survived the economic downturn of the past decade and become one of Japan’s inspiring stories. He has failed many times in