If you’re a parent, parent-to-be, or stocking up for the months ahead, this is the baby event everyone is looking forward to.
FairPrice Xtra will be back at the much-anticipated Mummy’s Market. Catch them from 16 to 18 January 2026, at Expo Hall 5’s Milk & Diapers Pavilion, bringing together serious savings, exclusive free gifts with purchase, and great baby deals you simply won’t get on a normal shopping day.
Why You Should Show Up Early for Mummy’s Market (And Don’t Wait Till Sunday)
For three days only, parents can enjoy event-exclusive prices and gifts when they shop at FairPrice Xtra’s Milk & Diaper Pavilion at Singapore Expo.
FREE Musical Instruments Set (worth $49.90) with Drypers
Purchase Drypers diapers and redeem a wooden musical instruments set designed for early sensory play. A practical freebie that adds play value beyond just baby essentials.
FREE Mini Baby Sofa (worth $39.90) with Merries
Spend on Merries diapers and take home a mini baby sofa that offers comfortable seating support for little ones. Limited redemptions apply.
FREE Classic 4-in-1 Tricycle (worth $199) with Abbott
More than a toy, this tricycle is built to adapt as your child grows. Abbott purchases unlock a free ride-on that can be used across multiple stages.
FREE Storage Push Cart (worth $139) with Friso
Part play, part organisation. The storage push cart encourages movement while giving parents a practical way to keep toys and essentials in one place. Get it for FREE when you make a minimum spend of $320 on FRISO products.
Choose between a $30 FairPrice voucher or a Micro Junior luggage scooter worth $249 with a mimum spend of $200 or $380 on Enfagrow / Enfamama products respectively.
FREE Classic World Kitchen Walker OR Tefal Cookware (6pcs) with NAN
With qualifying NAN purchases, choose a FREE Classic World kitchen walker or a 6-piece Tefal cookware set, depending on availability.
GET Kinohimitsu Bird’s Nest (8s × 75g) at $9.90
TP-Link Baby Cam Series at Fair-Only Prices
Selected TP-Link baby monitors and cameras are available at exclusive Expo prices when you purchase milk or diapers.
A Practical Time to Stock Up
Milk, diapers and daily baby essentials are recurring purchases — and they add up fast. Mummy’s Market is designed to reduce that long-term spend through bulk-friendly pricing and fair-only incentives, making it easier to plan ahead rather than buy in smaller, full-price runs later.
For parents preparing for a newborn, managing growing kids, or simply restocking the household, this is one of the more practical shopping windows of the month.
Event Details
📍 FairPrice Xtra Mummy’s Market
🗓 16 – 18 January 2026
📌 Expo Hall 5 – Milk & Diapers Pavilion
Free gifts are available while stocks last, and selected purchases also enjoy free home delivery with minimum spend. CDC Vouchers, SG60 Vouchers and FairPrice app payments are accepted at FairPrice Xtra’s Milk & Diapers Pavilion.
Missed the Fair?
There will still be mummy & baby deals at FairPrice Xtra stores from 22 January to 2 February 2026 — helpful if you miss the fair.
But the biggest freebies, the widest choice, and the most worth-it deals?
Those are happening at Expo — and only for these three days.
As any parent knows, raising a child can be expensive. From the cost of diapers and formula to clothes and toys, there are a lot of expenses that come with being a parent. Fortunately, the Shopee X Supermom Baby Fair has everything you need at low prices. Whether you’re looking for Baby Cots, Strollers, Car Seats, Breast pumps, Baby Wipes, Confinement Packages, Confinement Herbs or just about anything else for yourself and your baby, you’ll be sure to find it at the baby fair. And since all of the big brands and products are being offered at discounted prices, you’ll be able to save big on everything you need.
Here’s Why You Shouldn’t Miss Supermom x Shopee’s Baby Fair
SuperMom is committed to giving mothers the best possible shopping experience. That’s why we’ve partnered with Shopee and gathered direct distributors and wholesalers to offer the biggest selection of top brands and products at the best prices.
Over 250,000 brands and products items will be on sale, so you’re sure to find exactly what you need. Top brands participating include Bugaboo, Babyzen, Hegen, Philips Avent, Medela, Spectra, Keenz, Bonbijou, Parklon, Jujube, Disney Baby, Tula, Ergobaby, Skiphop, Ingenuity, Beaba, Lillibaby, Love Bonito and many more. You are guaranteed:
BIGGEST Variety of Products
TOP PREMIUM Baby Brands
BEST Deals Direct from Distributors & Brand Owners
MOST Enjoyable Baby Fair Shopping Experience @ MBS
XTRA $30 Discount on Preorder Sponsored by Shopee
With over 250,000 brands and products, our baby fair will be a shopping paradise for all parents and parents-to-be! No other baby fair comes close! So don’t forget to save these dates if you want to experience the LARGEST & MOST PREMIUM BABY FAIR ever in history:
5-7 August 2022 | from 11am to 9pm | Marina Bay Sands Singapore
3 things you must do to get the max out of our baby fair:
Step 1: Sign up as SuperMom VIP baby fair members here
Step 2: Click “Going” at SuperMom Baby Fair Event page here
Step 3: Add 2 important dates to your calendar so that you don’t miss out on the deals
Save More with Exclusive Baby Fair VIP Perks
Top baby fair tip: sign up as baby fair VIP to be entitled for exclusive VIP perks such as xtra preorder discounts, cashback at baby fair, lucky draw and freebies for maximum savings! These VIP exclusive perks include:
1. Exclusive $30 pre-order discount code
Our preorder allows parents to chope highly popular products before baby fair at extra discounts. Seller will normally price Pre-order items at a lower price compared to baby fair. On top, this time round, Shopee is giving extra $30 with just $250 spending. So don’t wait, sign up as baby fair today to receive your pre-order discount code.
2. 30 Days of Product Giveaway
In anticipation of the largest baby fair in Asia, we are giving away mom and baby products from participating brands from July 1-30. Highly raved and top brands are included in this 30 Days giveaway! If you want to be updated on our daily giveaway, make sure to click “Going” on our Facebook Event Page to keep you posted.
3. Over $288 Worth of Jumbo Goodie Bags
Baby shopping can be a huge expense, so it’s important to take advantage of opportunities to save money. The Supermom x Shopee Baby Fair is one of the best times to stock up on supplies for your little one. Not only do vendors offer significant discounts, but you can also get a free goodie bag worth $288 just by spending $100 at the fair. You can’t find that offer on any other baby fair!!
4. $50 Cash Back vouchers
To sweeten the deal, the first 500 shoppers daily to spend above $1,000 will receive FREE $50 cash vouchers. That’s right – $50 cash back on all your favorite baby products! There’s never been a better time to stock up on all your baby needs.
5. Hourly lucky winner who will get to win back every SGD they spend at the baby fair
With so many chances to win, being a VIP member at the fair is definitely a perk worth signing up for! Not only do you get to enjoy all the fun of the fair, but you also have the chance to win back 100% of what you spend. That’s right, for every hour from 11am to 6pm, we will pick one lucky VIP to win back 100% of what they spend at the fair! The lucky VIP parent will be chosen every hour so there are lots of chances of winning. So don’t wait, sign up today and enjoy all the benefits of being a VIP member at the fair!
6. Free Parking for the first 500 DAILY
As a busy mom, one of the last things you want to worry about is finding a parking spot. But at Supermom Premium Baby Fair, we’ve got you covered with our free valet parking service for the first 500 daily. Just drop your car off at the entrance and our team will take care of the rest. Then you can enjoy a stress-free shopping experience as you browse through all the latest and greatest baby products.
7. $20,000+ worth of discount coupons for Xtra Saving across 3 days of the baby fair
Looking for ways to save on baby-related expenses? Check out the Supermom x Shopee baby fair, where you can find specially curated discount coupons worth more than $20,000 on top of already discounted products. With deals on everything from strollers and car seats to diapers and formula, this is the perfect event for new and expecting parents looking to stretch their budget.
Enjoy these Perks, Sign Up as Baby Fair VIP Today!
As a parent, you want what’s best for your baby. You want them to have the best start in life, and you want to be able to provide them with everything they need. That’s why signing up as a VIP member of a baby fair is a no-brainer. As a VIP member, you’ll enjoy exclusive access to deals and discounts on top-brand baby products. So why not sign up today? After all, it’s FREE tto do so, and you’ll be glad you did.
As any savvy shopper knows, it pays to plan ahead when it comes to big sales events. And with the Supermom x Shopee Baby Fair 2022 pre-order coming up on 25th July, start creating your shopping list and get ready to chiong when pre-order starts.
Remember that when you pre-order you can use Shopee Discount Voucher on top of Seller Discount and Seller Voucher. You can even use your shopee coins to offset your spending.
Example
Joie Stroller is selling at $399 at preorder (UP: $599)
Joie Seller offers $30 discount for $300 spending
Shopee offers $30 Off Pre-order discount with a minimum spend of $250
So if you pre-order a Joie Stroller. You save
$200 from the discounted price + $30 from Joie Seller + $30 from Shopee!!!
You will save a total of $260 and pay only $339 for a stroller that is selling at $599 in retail shop.
Such a steal, where to find? Only at Supermom x Shopee Baby Fair Pre-order happening from 25 – 29th July
At the start of this month, we wrote about “Lower Prices That Last” at Giant. If you missed out on that, click through the link to find out more about that campaign for huge savings. Meanwhile, Giant has got great news for mums and dads who are looking to purchase their baby essentials at discounted prices.
Happening from 22 Oct – 18 Nov 2020, Giant’s Amazing Mum’s Market will include sales on baby necessities such as formula milk, diapers, baby food, baby wipes, toys, and more! Get massive savings when you purchase some of the most well-known brands like Friso, Hipp, Nan, Nature One Dairy, and Merries. Enjoy price discounts at all stores! However, only selected gifts with purchase are available at Giant Online, Tampines, and/or IMM hypermarkets.
Let’s take a look at some deals together, shall we?
1. BELLAMY’S Organic Milk Stage 3 & 4 900g
Sale Price: 2 for $77 Usual Price: 2 for $87.80
First up on our list, we have BELLAMY’S Organic Junior Milk Stage 3 & 4. It is a premium supplementary food that’s carefully crafted to support active young children over a year old. If you’re worried that your child’s dietary intake may be inadequate, this is a nutritious formulated milk to add on to your child’s existing healthy diet.
2. ENFAGROW A+ 360 DHA Stage 3 Milk Formula 1.8kg
Sale Price: $83.65 Usual Price: $85.65
Specially prepared with a unique blend of nutrients, ENFAGROW A+ 360 DHA Stage 3 Milk Formula supports your child’s mental growth and physical development. Made in The Netherlands, you can expect the highest manufacturing standards to deliver exceptional milk quality you can trust. Suitable for children aged 1 to 3 years old.
3. HUGGIES Platinum Pants
Sale Price: 4 for $43.55 Usual Price: 4 for $65
Mix and match the HUGGIES Platinum Pants at 4 for just $43.55! Made with ZeroFeel™ Technology, your precious little one will be able to move flexibly during their early years. The pants are also featherlight and breathable with up to 12-hour absorbency to keep your baby’s skin smooth and dry. Available in assorted sizes.
4. MAMYPOKO Air Fit Tape / Air Fit Pants
Sale Price: 4 for $80.90 Usual Price: 4 for $103.80
MAMYPOKO Air Fit series is the number one choice by mothers in Japan and it’s not hard to understand why. The 3D curve-fit diaper fits gently and snugly following the contour of your baby’s bottom. Extremely gentle on the skin, it also has a wetness indicator that will change from yellow to green when the diaper is full. Promotion is on for Air Fit Tape or Pants in various sizes.
5. FRISO Gold Rice-Based Milk Cereal 300g
Sale Price: 2 for $15 Usual Price: 2 for $20
Enjoy 25% savings when you purchase 2 tins at $15. FRISO Gold rice-based cereal is recommended for babies 6 months old, especially for those who are just starting on solid food. Children who are used to solid food can try their wheat-based cereals which come in thicker texture for the little ones to practise chewing and swallowing.
6. ELLA’s KITCHEN Organic Baby Food 120g
Sale Price: 3 for $10.50 Usual Price: 3 for $12.45
ELLA’s KITCHEN is the UK’s number one baby food brand. Their yummy organic foods are made with good stuff that’s best for tiny tummies. You can expect a variety of flavours at Giant suitable for babies from 4 months old – Bananas & Apples, Bananas Apricots & Baby Rice, Broccoli Pear & Pea, and more delicious flavours!
7. JOLLY TOTS Clean & Protect Baby Wipes
Sale Price: 2 for $15.90 Usual Price: 2 for $17.80 – $19.90
JOLLY TOTS baby wipes are dermatologically tested and recommended by real parents. In case you’re wondering about the contents, be assured to know that it is made using purified water with no alcohol in it. The wipes also contain aloe vera and vitamin E to keep your baby’s skin soft and smooth all day long.
Free sample kit yours to take home with min. $150 nett spend
Bring home the amazing mum’s sample kit worth $30 by simply spending a minimum amount of $150 nett on participating products. Shop at Giant Tampines or IMM hypermarkets from 22 Oct – 18 Nov 2020 to enjoy the perk!
Shop Online
If you prefer to shop from the comfort of your own home, you can also shop online and enjoy free delivery when you spend above $59! Plus, look out for online exclusive deals happening during weekends. Make sure to bookmark the Amazing Mum’s Market event page and check back regularly for updates.
Card Promotions, Balloon Giveaway & Amazing Family Photo Contest
Just before you hit the stores, we’ve got a few more juicy details to share. If you own a UOB One Card, don’t forget to use it to get an exclusive $20 off when you spend a minimum of $200 nett in a single receipt on baby products (except baby formula stage 1 & 2). The special card promotion is only valid when you shop at Giant Tampines or IMM hypermarkets.
Also, every weekend from 10am – 2pm during the campaign period, Giant will hold a balloon giveaway event at Giant Tampines and IMM hypermarkets. Head down to either hypermarkets to get your hands on those!
Oh yes, and since you’re in stores, why not participate in the Amazing Family Photo Contest and stand a chance to win $100 Dairy Farm vouchers? All you need to do is visit the photo booths at Giant Tampines or IMM hypermarkets and snap a fun photo! Winners of the best 3 photos will receive the vouchers.
Asia’s Largest Leading Baby Fair will be happening at Suntec Convention Centre from 15 to 17 March 2019!
For the very first time, Supermom Baby Fair is launching the CRAZIEST Deals and Giving free $1,000,000 cash to 10,000 Pregnant Moms! Shop for your Baby and maternity products with over 200,000 brands & products + New Launches + Crazy Deals to choose from!
Everything you need under 1 roof!
Up to 90% off Top brands
Lowest Price Guaranteed
Early Bird Deals Discounts Daily Flash Sale
Free $1,000,000 cash for 10,000 Pregnant Moms
$100,000 ++ of Instant Rewards
Unbeatable Freebies & Goodie bags
$30,000 worth of discount coupons for early birds
Biggest milk & diaper sale
Free delivery *
Win $1000 cash & learn how you can shop for free simply by:
Indulge yourself to unbelievable shopping experience and shop for all your Baby and maternity products at the BEST Baby Fair of the year at Suntec Convention Centre in 2019.
No other baby fair comes close.
Mark your dates! 15th -17th March 2019 Suntec Convention Centre Hall 401- 404 From 11am Daily
myCK is running a Baby Fair island wide from 26 October through 15 November!
Get ready to snatch deals of your favourite baby care products from household names. We are talking about MamyPoko Baby Diaper ($17.50), Kodomo Baby Fabric Wash 3000ml ($12.80), Huggies Easy Clean Baby Wipes ($6.80) and more irresistible discounts on almost everything you need.
With 16 myCK branches participating in the Baby Fair, you will enjoy easy access to all the great offers! (Promotion is not applicable at TM1/BD/MS,YT. While stocks last.)
We bet you don’t want to miss this crazy sale so check out their branch locations here: http://www.myck.sg/locate.php
Follow them on Facebook (@myck.sg) & Instagram (@myck.sg) to keep abreast of all the exciting promotions.
BIGGEST Variety of Products
TOP PREMIUM Baby Brands
BEST Deals Direct from Distributors & Brand Owners
MOST Enjoyable Baby Fair Shopping Experience @ MBS
XTRA $30 Discount on Preorder Sponsored by Shopee
