Apple introduces the iPhone Pocket, available for S$219 and S$329

Move over, phone cases — Apple just dropped something way more fashionable. Introducing the iPhone Pocket, a stunning new way to wear and carry your iPhone, designed in collaboration with Japanese fashion house ISSEY MIYAKE.

Available in Singapore from 14 November 2025, this beautifully crafted accessory isn’t just a carrier — it’s a statement piece.

A Beautiful Blend of Fashion and Function

Photo: Apple

Think of it as part-tech, part-couture. Each iPhone Pocket is made from a single piece of 3D-knitted fabric — flexible, lightweight and irresistibly soft to the touch. Inspired by ISSEY MIYAKE’s iconic pleated designs, the open-ribbed knit stretches to cradle your iPhone perfectly — and even lets you glimpse the display through the fabric.

You can hold it, sling it, clip it to your bag, or wear it cross-body — it’s designed to fit effortlessly into your lifestyle (and your outfit).

Designed by Two Icons, Built for Everyday Artistry

Photo: Apple

This creation is a meeting of design minds — Apple’s Industrial Design team and ISSEY MIYAKE’s studio — blending Apple’s minimalist precision with MIYAKE’s poetic craftsmanship.

According to ISSEY MIYAKE’s design director Yoshiyuki Miyamae, the accessory was made to celebrate “the joy of wearing iPhone your own way.” Apple’s Molly Anderson, VP of Industrial Design, echoed that both brands share a common language of simplicity, innovation and delight.

In short: it’s wearable art that happens to carry your iPhone.

Colours, Straps, and Pricing

Photo: Apple

The iPhone Pocket comes in two styles — so you can find one that suits your vibe:

Short Strap Version (S$219)
Available in 8 colours: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.

Long Strap Version (S$329)
Available in 3 colours: Sapphire, Cinnamon, and Black.

Whether you go for bold tones or subtle neutrals, each piece complements the iPhone’s colour palette perfectly.

Where to Get It

The iPhone Pocket lands in Singapore on Friday, 14 November 2025, and will be available at Apple Store Orchard and Apple Online Store.

If you’re the kind who treats your phone like a fashion essential — this is one accessory you’ll want to be first to own.

Available in limited quantities. Visit apple.com/sg for details.

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iPhone 17, iPhone 17 Pro and the ultra-thin iPhone Air will be available for pre-order this Friday, 12 Sep 25

Apple has officially introduced its latest generation of iPhones: the iPhone 17, iPhone 17 Pro, and the all-new iPhone Air. Each device pushes the boundaries in its own way — from the brighter display and smarter cameras of iPhone 17, to the pro-grade performance of iPhone 17 Pro and Pro Max, and the impossibly thin yet powerful design of iPhone Air. Together, they mark Apple’s most ambitious iPhone launch to date, all running on iOS 26 and powered by Apple’s latest silicon.

iPhone 17 — Bigger, brighter, smarter (now with Centre Stage selfies)

What’s new:

  • 6.3-inch Super Retina XDR with ProMotion up to 120Hz, 3,000-nit peak outdoor brightness, thinner borders, Always-On, and improved power efficiency.

  • Ceramic Shield 2 with 3× better scratch resistance and reduced glare.

  • All-new Centre Stage front camera (18MP square sensor), Dual Capture, and AI-assisted group framing.

  • 48MP Fusion Main (with 2× Telephoto) + 48MP Fusion Ultra Wide.

  • 4K60 Dolby Vision video, Cinematic/Action modes, Spatial Audio, wind-noise reduction, and spatial capture for Apple Vision Pro.

  • A19 chip delivers faster CPU/GPU and Apple Intelligence on-device; Adaptive Power Mode pushes up to 30 hours video playback; 50% charge in ~20 minutes with 40W adapter.

Finishes & price (SG): lavender, mist blue, sage, white, black; 256GB/512GB; from S$1,299.
Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.

iPhone 17 Pro & iPhone 17 Pro Max — New design, A19 Pro, and pro-grade video

What’s new:

  • Aerospace-grade aluminum unibody with forged plateau for a larger battery + Apple-designed vapor chamber for sustained high performance.

  • 6.3-inch / 6.9-inch Super Retina XDR, ProMotion 120Hz, Always-On, 3,000-nit outdoor peak, and Ceramic Shield 2 front & back for best durability yet.

  • A19 Pro with hardware-accelerated ray tracing, Neural Accelerators, and up to 40% better sustained performance.

  • Triple 48MP Fusion cameras (Main, Ultra Wide, new Telephoto) equivalent to 8 lenses, including 4× at 100mm and 8× at 200mm zoom.

  • Center Stage front camera (18MP), Dual Capture, and AI-based group framing.

  • Firsts for iPhone video: ProRes RAW, Apple Log 2, genlock for multi-cam shoots.

Finishes & price (SG): deep blue, cosmic orange, silver.

  • iPhone 17 Pro: from S$1,749 (256GB).

  • iPhone 17 Pro Max: from S$1,899 (256GB).

Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.

iPhone Air — The thinnest iPhone ever, without compromise

What’s new:

  • Just 5.6 mm thin, Grade-5 titanium frame, high-gloss mirror finish, and precision-milled plateau housing cameras, silicon, and speaker.

  • First iPhone with Ceramic Shield 2 on the front and Ceramic Shield on the back, giving 3× better scratch resistance and 4× crack resistance vs prior back glass.

  • 6.5-inch Super Retina XDR with ProMotion 120Hz, Always-On, 3,000-nit outdoor peak.

  • Powered by A19 Pro, the new N1 wireless chip (Wi-Fi 7, Bluetooth 6, Thread), and C1X modem (up to 2× faster and 30% more efficient).

  • 48MP Fusion Main camera (28/35mm + 2×) and 18MP Centre Stage front camera.

  • eSIM-only design, slimmer internals, easier travel connectivity.

Finishes & price (SG): space black, cloud white, light gold, sky blue; 256GB/512GB/1TB; from S$1,599.
Pre-order: Sep 12 • Available: Sep 19.

Click here to pre-order.

COMPARISON & PRICING

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11.11 Sale: Apple Flagship Store on Shopee offering up to $500 off iPhones, AirPods, Macbook & More on 11 Nov 24

Ask us questions, discover the latest offers & more on Telegram.

Score the Ultimate Apple Deals at Shopee’s 11.11 Sale!

Apple fans, the biggest sale event of the year is here! On 11 November 2024, head to the Apple Flagship Store on Shopee and unlock unbelievable savings. Score up to $500 off Apple products, from the latest iPhones to must-have MacBooks, AirPods, and more.

Grab limited-time deals at 12am and 8pm on 11 November:

Miss it? You can still score deals such as discounted iPhone 16s, Apple Watches and more.

iPhone 16 at S$1205 instead of $1299

Plus, for DBS cardholders, there’s an exclusive bonus: enjoy an extra $50 off when you select a DBS instalment plan at checkout. This is the perfect time to get your dream device without breaking the bank.

Don’t miss out—mark your calendars and get ready to shop the hottest Apple tech at incredible prices, only at Shopee’s 11.11 Sale!

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iPhone 16 and iPhone 16 Pro will be available for pre-order this Friday, 13 Sep 24

iPhone 16 and iPhone 16 Plus

Apple has introduced the iPhone 16 and iPhone 16 Plus, designed with Apple Intelligence, a personal system that understands user context to provide helpful, relevant insights while maintaining privacy. These new models feature Camera Control, making it easier to capture moments and access visual information about objects or locations more quickly. The advanced camera system includes a 48MP Fusion camera with a 2x Telephoto option, essentially giving users two cameras in one, and a new Ultra Wide camera for macro photography. Users can also enjoy next-generation Photographic Styles for personalized photos, and spatial photo and video capture to relive memories with incredible depth on Apple Vision Pro. Powered by the A18 chip, the iPhone 16 lineup offers improved performance, supports demanding AAA games, and delivers longer battery life.

iPhone 16 and iPhone 16 Plus will be available in five bold colours: black, white, pink, teal, and ultramarine. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Pre-order here

iPhone 16 Pro and iPhone 16 Pro Max

Apple has also unveiled the iPhone 16 Pro and iPhone 16 Pro Max, showcasing larger displays, enhanced camera features, and immersive gaming graphics, all driven by the new A18 Pro chip. A standout feature is Apple Intelligence, which brings powerful generative models to iPhone, offering a personal intelligence system that provides relevant, privacy-protected insights based on user context. The new Camera Control feature allows for seamless interaction with the advanced camera system, including a 48MP Fusion camera with a faster quad-pixel sensor, capable of 4K120 fps video recording in Dolby Vision, marking the highest resolution and frame rate on an iPhone. Both models feature a 48MP Ultra Wide camera for high-resolution shots, a 5x Telephoto camera, and studio-quality microphones for realistic audio recording. With a lightweight yet durable titanium design, these models also boast larger displays, the thinnest borders yet on an Apple product, and the best battery life ever on the iPhone 16 Pro Max.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Pre-order here

COMPARISON & PRICING

 

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iPhone 15 and iPhone 15 Pro will be available for pre-order this Friday, 15 Sep 23

iPhone 15 and iPhone 15 Plus

Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first colour-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple’s innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.

iPhone 15 and iPhone 15 Plus will be available in five stunning new colours: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 23.

iPhone 15 Pro and iPhone 15 Pro Max

Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customisable Action button, allowing users to personalise their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 23.

COMPARISON & PRICING

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