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Get your taste buds ready—because something sizzling is coming your way. Pepper Lunch is turning up the heat with a global celebration like never before: the first-ever World Pepper Rice Day happening on 3 July 2025! And to mark this milestone, fans across Singapore can dig into a 1-for-1 deal on the legendary Beef Pepper Rice at all Pepper Lunch Restaurants, Pepper Lunch Express and Pepper Kitchen outlets islandwide.
That’s right—this July 3rd, your go-to sizzling plate gets a red-hot upgrade as we commemorate the dish that started it all. From Tokyo to Singapore, Jakarta to LA, more than 515 Pepper Lunch outlets worldwide will be sizzling in unison, and you’re invited to be a part of the celebration.
The 1-for-1 Beef Pepper Rice is available all day on 3 July 2025 at all Pepper Lunch Restaurants. The promotion is also available and limited to the first 50 customers per outlet at Pepper Lunch Express and Pepper Kitchen (Note: Pepper Lunch Restaurant and Pepper Lunch Express is halal-certified. Pepper Kitchen is not halal-certified).
Join the Guinness World Record Challenge!
Be more than just a diner—be a part of history. Pepper Lunch is attempting to set a Guinness World Record for the most Beef Pepper Rice photos uploaded in a single hour! From 6:00 PM to 7:00 PM (GMT+8) on 3 July, snap your sizzling plate and upload it to Facebook with the hashtag #WorldPepperRiceDay to join the global movement.