FairPrice Xtra is turning VivoCity’s Atrium Centre Court into a massive tasting ground for beer, wine and spirits—and there is plenty more to bring home than bottles.
Running from 17 to 23 August 2026, the returning Xtra Xperience: Beer, Wine, Spirits, Cheese & Snacks Festival brings together nearly 800 varieties of beers, wines and spirits, complimentary sampling, expert-led masterclasses and festival-exclusive rewards.
Shoppers can also enjoy savings of up to 66% on selected beers, wines and spirits. With new arrivals, premium labels and bottles across different price points, this is the week to taste, compare and stock up.
Taste your way through the festival
Image is for illustration purpose only.
Complimentary sampling will be available throughout the fair, giving visitors the chance to discover unfamiliar labels or revisit old favourites before buying.
Wine enthusiasts can explore more than 156 highly rated premium wines, including prestigious labels and celebrated vintages such as The Singleton and Gin Mare. Selected premium wines will be going at discounts of up to 58%, making this a timely opportunity to pick up a special bottle without paying the usual premium.
Find Your Perfect Bottle With the Digital Wine Sommelier
Image is for illustration purpose only.
Not sure where to start with wine? Look out for the Digital Wine Sommelier QR code at the festival and scan it with your phone to access personalised recommendations.
Select your preferred wine type, country of origin, price range, food pairing or occasion, and the Digital Wine Sommelier will help narrow down the choices—making it easier to discover a bottle that matches your taste and budget.
Catch tastings and masterclasses at the Xtra Mix Bar
The Xtra Mix Bar Experience brings the festival to life with guided tastings, cocktail demonstrations, food pairings and masterclasses led by industry experts.
The programme includes:
- 20 August, 6.30pm–7.30pm: Grant Burge Wine Tasting
- 21 August, 12.30pm–1.30pm: Burgundy, Italian and California Wine Masterclass
- 21 August, 5pm–6pm: Sake Masterclass
- 21 August, 6.30pm–7.30pm: Zouk Masterclass and Cocktail Demonstration
- 22 August, 11am–12pm: Just Wine Club Wine Tasting for members
- 22 August, 12.30pm–1.30pm: Wasake Product Introduction and Food Pairing
Visitors can discover new bottles, learn how different drinks are served and watch live cocktail-making and bar-flair performances—all in one trip.
Great wine meets great cheese
Image is for illustration purpose.
Wine and cheese get their own spotlight on 22 and 23 August 2026, with intimate tasting sessions hosted by Advanced Sommelier Zachary Tay from 11am to 12pm.
The 23 August session will also feature Chef Imran from Cheese from the USA, who will conduct a live cheeseboard demonstration alongside the wine pairing.
Tickets are priced at $25 for Just Wine Club members and $35 for non-members. Only 16 seats are available per session, allocated on a first-come, first-served basis upon payment.
Participants must be at least 18 years old. Selected wines featured during the sessions will also be available at up to 40% off in-store on both days.
The gifts are seriously tempting
Qualifying purchases at the festival can unlock luggage, wine accessories, glassware, vouchers, branded collectibles and chances to win exclusive prizes.
Among the rewards available are a free wine gift bag with any two selected bottles, free luggage with a minimum $218 spend on participating Diageo products and a $5 FairPrice voucher with a minimum $80 spend on selected wines.
There are also Connor’s Stout prize-wheel activities, including a chance to win a branded wagon trolley, while qualifying Zouk purchases can score shoppers shot glasses or complimentary Zouk entry passes.
Selected purchases may also come with miniatures, umbrellas, fans, tote bags, travel accessories and branded merchandise. Rewards vary across participating brands and are available while stocks last.
Just Wine Club members save an additional 8%
Members of the Just Wine Club can enjoy an additional 8% off wines, together with members-only tastings and festival privileges.
New members who sign up for a one-year membership at the JWC Concierge Booth will receive a complimentary wine stopper. Members who spend $400 can also redeem a Riedel O Tumbler Cabernet/Merlot Glass Set worth $52, subject to the applicable terms and availability.
Strike a pose at the National Day AI Photobooth
Photo is for illustration purposes.
After all that tasting and shopping, visitors can stop by the National Day AI Photobooth for a Singapore-inspired photo transformation.
Strike a pose, let the AI work its magic and leave with a fun memento from the festival.
Xtra Xperience: Beer, Wine, Spirits, Cheese & Snacks fair
Date: 17–23 August 2026
Time: 10am–10pm
Venue: FairPrice Xtra VivoCity Atrium Centre Court
More information: go.fpg.sg/Xtra-xperience
Free tastings, nearly 800 varieties to explore, savings of up to 66.9% and a packed programme of masterclasses and experiences—Xtra Xperience is giving shoppers plenty of reasons to make a trip to VivoCity this week.
All promotions, gifts and activities are subject to their respective terms, purchase requirements and availability. Please drink responsibly.
