A full-scale alcohol and gourmet fair is taking over VivoCity’s Atrium this week — with shoppers already eyeing the early deals. FairPrice Xtra’s Xtra Xperience: Beer, Wine, Spirits, Cheese & Snacks Fair runs from 20 to 26 April 2026, bringing together premium labels, tasting stations, interactive booths and festival-style rewards in one space.
Shoppers can expect up to 50% OFF across wines, spirits, beers and more — including labels that don’t usually see this level of discount. It’s the kind of lineup where you go in for “just one bottle” and walk out with a full haul.
But the real draw isn’t just the prices — it’s how the entire fair is designed to keep rewarding you as you explore.
The Festival Passport: Walk, play, unlock, repeat
Image is for illustration purposes only.
Every stop at the fair becomes part of a game. With the Festival Passport on the FairPrice Group app, visitors can move booth-to-booth, complete quick activities, and unlock daily vouchers along the way.
Each voucher can be used immediately on your purchases at the fair — or saved for your next FairPrice Xtra run. Since they’re valid for the day, it’s a good excuse to make the most of them while you’re there.
(Game runs from 21–26 April.)
Free gifts, surprise finds, and serious collector deals
Spending at the fair comes with exclusive gifts with purchase, turning every checkout into something extra. Over at the JWC Concierge booth, things get more interesting. A simple sign-up for a 1-year membership unlocks a complimentary wine stopper and access to curated perks.
Then there’s the Mystery Wine Experience — easily one of the most talked-about highlights. For $22, you’ll receive a mystery wine bottle, with every pick guaranteed to be worth more than what you pay.
Going big? A minimum spend of $550 gets you a Riedel O Tumbler Cabernet/Merlot Glass Set (worth $52) — the kind of upgrade that makes every pour feel a little more premium.
For those who know exactly what they’re after, the JWC members-only private sale (25–26 Apr) is where the real gems tend to surface, with premium labels released at some of the most competitive prices, rarely seen outside private sales.
The Xtra Mix Bar: Where the crowd gathers
At the heart of the event sits the Xtra Mix Bar — and it’s where the real experience unfolds.
Live cocktail-making, wine tastings, pairing sessions and bar flair performances run throughout the day, turning the fair into more than just a shopping trip. It’s part masterclass, part entertainment — and a good excuse to stay longer than planned.
Complimentary tasting
A Digital Sommelier That Actually Talks Back
Not everyone walks into a wine fair knowing exactly what they want — and that’s where the Digital Sommelier quietly becomes one of the most useful parts of the experience.
Across the wine shelves, shoppers will spot QR codes that unlock an AI-powered sommelier on their phones. Scan one, and you can ask just about anything — from tasting notes and flavour profiles to what works best with everyday meals. Wondering which bottle pairs well with chicken rice, grilled meats, or even a simple pasta night? You’ll get an answer in seconds, without having to second-guess your choice.
It turns what can sometimes feel like an overwhelming wall of labels into something far more approachable. Instead of guessing based on price tags or unfamiliar names, shoppers can explore with a bit more confidence — learning as they go, and discovering what actually suits their taste.
It’s also a small but thoughtful touch for those who prefer to browse on their own. No pressure, no awkward questions — just a quiet, easy way to find something you’ll actually enjoy.
