My Melody Daruma SimplyGo EZ-Link Charm Now Available For S$28.90

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If you love cute collectibles with a touch of good luck, this one’s going to be hard to resist. The My Melody Daruma SimplyGo EZ-Link Charm has officially landed in Singapore, bringing together Sanrio’s beloved sweetheart and the iconic Daruma symbol of perseverance and fortune — all in a charm you can use every day.

Designed around the traditional Daruma doll, this My Melody edition features soft pastel tones, charming details, and a cheerful expression that’s instantly recognisable to fans of My Melody. Whether you’re tapping in for your daily commute or adding it to your bag as a lucky charm, it’s equal parts functional and collectible.

Cute, Collectible & Commuter-Ready

Priced at S$28.90 each (no stored value) on Lazada, the charm works just like your regular SimplyGo EZ-Link card — only much cuter. Before use, simply top it up at a Self-Service Top-Up Machine and pair it with the SimplyGo app to start tracking fares and transactions digitally. It’s a fun way to refresh your daily routine, especially if you’re already using EZ-Link for public transport.

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My Melody & Kuromi Fans, MOS Burger Just Dropped a Limited-Edition Merch Collection

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Fans of cute collectibles, this one’s going to be hard to resist. MOS Burger has teamed up with Sanrio favourites My Melody and Kuromi for a limited-time collaboration that blends sweet, mischievous charm with everyday-usable merch.

Available exclusively with every Set Meal or Combo Meal, this My Melody ♥ Kuromi x MOS Burger collection is designed to be both collectible and practical — the kind you’ll actually use long after the meal is done.

What’s in the My Melody ♥ Kuromi x MOS Burger collection?

Each item features exclusive artwork of My Melody and Kuromi enjoying their MOS Burger moments, making them extra special for fans and collectors alike.

🧩 My Melody & Kuromi Art Puzzle – $22
A 216-piece puzzle packed with adorable details. Perfect for a cosy night in or as a keepsake for Sanrio fans who love something hands-on.

🧦 My Melody & Kuromi Socks (Black / Pink) – $7.50
Cute, comfy, and easy to style. A subtle way to bring My Melody’s sweetness or Kuromi’s cheeky edge into your everyday outfits.

🥤 My Melody & Kuromi Stainless Steel Tumbler – $28.80
A standout piece from the collection. Sleek, reusable, and designed for daily drinks — this one’s likely to be the first to sell out.

🧧 My Melody Ang Bao – $4

🧧 Kuromi Ang Bao – $4

Perfect for gifting or collecting, these ang baos feature soft pastel designs that fans will want to keep long after the season.

How to get them

  • Purchase with every Set Meal or Combo Meal at MOS Burger

  • Maximum of 2 merchandise items per set meal or combo meal

  • While stocks last

With its mix of cute designs, practical items, and limited availability, the My Melody ♥ Kuromi x MOS Burger collection is shaping up to be one of those collabs fans regret missing out on. Whether you’re eyeing the tumbler, stocking up on ang baos, or grabbing the puzzle for your collection, this is one drop you’ll want to catch early — before it disappears from stores.

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POP MART to drop new Sanrio x Skullpanda Plushies on Dec, 26th

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POP MART is ending the year with a highly anticipated drop — launching a new SKULLPANDA × Sanrio plush pendant series inspired by two fan-favourite characters: Kuromi and My Melody.

The online release on the official US site goes live at 10:00 AM on 26 December 2025, with the SKULLPANDA × Kuromi Plush Pendant and SKULLPANDA × My Melody Plush Pendant officially dropping across other platforms in Singapore such as Shopee and Lazada. Release times may vary by retailer, so availability can differ by store.

Reimagined through SKULLPANDA’s dreamy, art-toy universe, both plush pendants bring out the distinct personalities of each character. Kuromi’s version leans into her mischievous, edgy charm, while My Melody’s design highlights her soft, sweet appeal — both finished with plush textures and intricate detailing.

Designed as wearable collectibles, the pendants can be clipped onto bags, keyrings, or belt loops, making them easy to style and show off in everyday settings. They’re not just display pieces — they’re meant to travel with you.

  • 💰 Price: S$39.90
  • ⏰ Online release: 26 December 2025, 10:00 AM
  • 🛒 Shop on: Shopee and Lazada

With limited quantities expected, this POP MART-launched SKULLPANDA plush pendant series is shaping up to be a must-grab for Sanrio fans and collectible lovers alike.

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My Melody SimplyGo EZ-Link charm now available for $16.90 each

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Sanrio fans, get ready — My Melody is here to add a dose of sweetness to your daily commute! 🌸 Whether you’re tapping in for work, school, or a weekend adventure, this adorable pink-eared bunny will be right by your side.

Priced at just $16.90 each (no stored value), the My Melody SimplyGo EZ-Link charm is now available at selected Cheers and FairPrice Xpress outlets — but only while stocks last. We all know how fast these Sanrio collectibles fly off the shelves, so don’t wait!

✨ How to get started:

  1. Top up your charm at any Self-Service Top-Up Machine.

  2. Pair it with the SimplyGo app to track your travel on the go.

With SimplyGo EZ-Link, you can breeze through MRT gates and board buses with style — no fumbling for cards, just a tap and go.

📍 Where to buy: Selected Cheers & FairPrice Xpress outlets island-wide.
💰 Price: $16.90 each (no stored value)
⚠️ Note: Terms & conditions apply.

Your ride just got a whole lot cuter — so hop to it before My Melody hops away!

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My Melody Retro SimplyGo EZ-Link charm now available at selected Popular Stores from 23 May 25

Step aside, ordinary cards — My Melody is here to steal the show (and your heart)! This retro-style SimplyGo EZ-Link charm isn’t just ridiculously cute — it’s your new everyday travel buddy, ready to hop on buses and trains with you in the sweetest way possible.

Whether you’re a longtime Sanrio fan or just obsessed with all things pastel and precious, this charm is a must-have collectible. And the price? Just $14.90 (note: it comes with no stored value). But don’t wait too long — with a limit of 5 per customer, these are set to vanish faster than My Melody’s almond pound cake!

📍 Grab yours now at selected Popular Bookstores across Singapore, including:
Bras Basah Complex, Bedok Mall, Causeway Point, Compass One, Jurong Point, NEX Mall, Northpoint City, Tampines Mall, Toa Payoh HDB Hub, Westgate, Oasis Terrace Punggol, Paya Lebar Quarter, and Waterway Point.

To start using it, just top up your charm at a Self-Service Top-Up Machine, then pair it with the SimplyGo app for fuss-free travel.

Collect it. Love it. Travel with it.

Find out more: ezlink.simplygo.com.sg/card-charm/simplygo-ezlink

Terms and conditions apply. Available while stocks last.

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