Fans of collectible plushies — and local breakfast lovers — have something new to look forward to. MILO has unveiled a brand-new MILO Breakfast Set (Weekend Edition) Plushies collection, inspired by the familiar breakfast treats many Singaporeans enjoy on relaxed weekend mornings.
From prata and kaya toast to the classic cup of Milo, the new plush series celebrates the comforting flavours that make local breakfasts so special. Cute, nostalgic and unmistakably Singaporean, these plushies are designed to capture the charm of our favourite kopi shop staples.
Meet the MILO Breakfast Plush Line-Up
The latest collection features six adorable plush characters, each inspired by a beloved local breakfast item:
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MILO Dabao – the iconic Milo takeaway drink in a plastic bag
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MILO Cup with Mini Kaya Toast – the perfect kopi shop pairing
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Soh Ta Pia – the traditional flaky pastry snack
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Prata with Curry – a crispy prata served with a side of curry
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MILO Tarik – frothy, creamy and comforting
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Prata with Sugar – the sweet version of the classic prata
Each plush comes with its own playful design, turning everyday breakfast favourites into cute companions that fans will want to collect.
Get a FREE MILO Plush Eco Bag
Starting 17 March 2026, shoppers can receive a FREE MILO Plush Eco Bag when they purchase selected MILO sachet promotion packs.
Each eco bag contains one randomised plush, making it a fun surprise with every pack.
Eligible promotion packs include:
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MILO Original Sachet Promotion Pack
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MILO Gao Kosong Sachet Promotion Pack
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MILO AU Recipe Sachet Promotion Pack
All featured products are Nutri-Grade B, letting you enjoy the familiar energising taste of MILO while collecting these limited-edition plushies.
Available Across Supermarkets and Online
The MILO Breakfast Set (Weekend Edition) Plushies will be available progressively from 17 March 2026 at supermarkets and online platforms across Singapore, including:
Supermarkets
- FairPrice
- Cold Storage
- Giant
- Sheng Siong
- Prime
- Ace Mart
- Don Don Donki
Online
Since each pack comes with one random plush eco bag, fans may want to collect multiple packs to complete the full set.
Celebrate Weekend Breakfasts the Singapore Way
The new MILO Breakfast Set Plushies are a playful tribute to Singapore’s beloved breakfast culture — where a warm cup of Milo and comforting local dishes often kickstart the weekend.
So the next time you’re grocery shopping, keep an eye out for these promotion packs. Your next breakfast buddy might just be waiting inside.
Begin your weekends. Begin with energy. Begin with MILO.
Only one randomised plush eco bag in each promotion pack. While stocks last. Available in Singapore only.