Apple introduces iPhone 7 & iPhone 7 Plus, the best, most advanced iPhone ever

* Customers in Singapore can pre-order here from 9 September.

Including Breakthrough New Camera Systems, the Best Battery Life Ever in an iPhone and Water & Dust Resistance 

San Francisco — Apple today introduced iPhone 7 and iPhone 7 Plus, the best, most advanced iPhone ever, packed with unique innovations that improve all the ways iPhone is used every day. The new iPhone features new advanced camera systems that take pictures like never before, more power and performance with the best battery life ever in an iPhone, immersive stereo speakers, wide color system from camera to display, two new beautiful finishes, and is the first water and dust resistant iPhone. iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday, September 16.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

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New Advanced Camera Systems

iPhone 7 and iPhone 7 Plus take the world’s most popular camera and make it even better with entirely new camera systems. The 12-megapixel camera includes optical image stabilization on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide color capture allows for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.

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Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images, while sophisticated technology including Machine Learning separates the background from the foreground to achieve amazing portraits once possible only with DSLR cameras.

Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds, resulting in incredible photos and videos;
  • New 7-megapixel FaceTime HD camera with wide color capture, advanced pixel technology and auto image stabilization for even better selfies; and
  • New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s including an innovative sensor that detects the flickering in lights and compensates for it in videos and photos.

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More Performance & Battery Life

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high-performance cores that run up to two times faster than iPhone 6, and two high-efficiency cores that are capable of running at just one-fifth the power of the high-performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.1 For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

An Amazing Audio Experience

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5 mm headphone jack adapter that allows customers to use old headphones and accessories.

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New AirPods, Apple’s innovative new wireless headphones, weave simplicity and technology together to reinvent the wireless experience making headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and industry-leading battery life. AirPods harness the power of Siri, allowing you to access your favorite personal assistant with just a double tap.

Design That Makes a Splash

The iPhone 7 and iPhone 7 Plus come in a gorgeous design in silver, gold and rose gold finishes and introduce two all-new black finishes, a beautiful black finish that has an anodized matte appearance, and an innovative jet black finish that has a deep, high-gloss look. The new jet black finish is accomplished through an innovative nine-step process of anodization and polish for a uniform, glossy finish. An entirely reengineered enclosure results in a water resistant iPhone offering protection like never before against spills, splashes and dust.2

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The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.

Featuring iOS 10, the Biggest iOS Release Ever

iPhone 7 and iPhone 7 Plus come with iOS 10, the biggest release ever of the world’s most advanced mobile operating system. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 also opens up incredible opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with the apps they love to use.

Pricing & Availability

  • iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models starting at $649 (US), and the new jet black finish will be offered exclusively on the 128GB and 256GB models from apple.com, Apple Stores, Apple Authorized Resellers and select carriers.
  • Through Apple’s iPhone Upgrade Program, customers in the US, and for the first time in the UK and China, can get an unlocked iPhone 7 or iPhone 7 Plus, with the protection of AppleCare+, choose their carrier and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available at apple.com and Apple Stores in the US with monthly payments starting at $32.3
  • Customers will be able to order iPhone 7 and iPhone 7 Plus beginning Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.
  • iPhone 7 and iPhone 7 Plus will be available in Andorra, Bahrain, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Greenland, Guernsey, Hungary, Iceland, Isle of Man, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Maldives, Malta, Monaco, Poland, Qatar, Romania, Russia, Saudi Arabia, Slovakia and Slovenia beginning Friday, September 23. iPhone 7 and iPhone 7 Plus will also be available to customers in India beginning Friday, October 7.
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from apple.com and Apple Stores beginning in late October. All iPhone 7 and iPhone 7 Plus models will include EarPods with Lightning Connector and a Lightning to 3.5 mm Headphone Jack Adapter, also sold separately at apple.com and Apple Stores, for $29 (US) and $9 (US), respectively.
  • Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US) and iPhone 7 Smart Battery Case will be offered in black and white for $99 (US) from apple.com and Apple Stores. Lightning Docks in several color-matching metallic finishes will also be available for $49 (US).
  • Every customer who buys iPhone 7 or iPhone 7 Plus from Apple will be offered free Personal Setup, in-store or online4, to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
  • Anyone who wants to learn more about iPhone 7, iPhone 7 Plus or iOS 10 can register for the free workshops offered at every Apple Store.
 Source: Apple Newsroom

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Apple Unveiled iPhone 6s and iPhone 6s Plus, Available in Singapore on Sept 25

Iphone 6S Featured

Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content.

iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

3D Touch

iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures — Peek and Pop™ — so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations

The world’s most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K — with a resolution of 3840 x 2160, delivering over 8 million pixels — and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac®, PC, iPad® and with the latest version of iMovie® on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:

  • a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and
  • a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.

Live Photos (Video from Apple.com) More info here.

Advanced Technology

A9, Apple’s third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple’s next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including “Hey Siri,” without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands — the most in any smartphone — for better worldwide roaming.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features
to further protect your devices.

Technology

More info here.

Pricing & Availability

Model Finish 16GB 64GB 128GB
iPhone 6s Silver, Gold, Space Grey, Rose Gold S$1048 S$1218 S$1388
iPhone 6s Plus Silver, Gold, Space Grey, Rose Gold S$1218 S$1388 S$1558

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Apple Watch will be launched in Singapore on 26 Jun 2015

Apple Watch Featured

It’s time to get personal with Apple.

In a recent press release by Apple, Singapore will be one of the seven countries to receive the much anticipated gadget from June 26.

The Apple Watch will start retailing at Apple’s retail stores and selected Apple Authorized Resellers, as well as its online store with three collections.

Boasting itself as one of the most accurate timepiece, it aims to “keeps time within 50 milliseconds of the definitive global time standard”.

Apple Watch Collections

Prices start from US$349 and US$399 for the 38-mm and 42-mm Apple Watch Sport respectively. It comes in a silver or space grey aluminium case with 5 different colours sport band (white, green, black, blue, pink).

The Apple Watch collection comes in twenty different models made from stainless steel, with prices ranges from US$549 to US$1,099.

Their premium collection, the Apple Watch Edition, is crafted from 18-carat Yellow Gold or Rose Gold that comes with a sapphire crystal display. Prices start from US$10,000 and up.

The Apple Watch pairs with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.

Check back on Apple’s website for the local pricing.

Here are some videos from Apple to get you started.

Apple Watch – Us

Apple Watch – Up

Apple Watch – Rise

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EpiLife: GSS Catalogue – Save Up to 50% (29 May – 31 Jul 2015)

Epilife Featured

Here’s your chance to stock up on your gadgets.

EpiLife is having a GSS Sale and shoppers can expect to save up to 50% from over 500 products.

Shoppers who spend a minimum of $100 at Epicentre or EpiLife store stand a chance to win $2,000 worth of prize which include a 2D1N Stay at Swissotel Stamford.

Whether you are looking for an iPhone Cover, Power Bank or the latest Macbook, check out the extensive catalogue below.

Some of the really good buys are:

  • ibattz Mojo Battstation Tough Dual Pro Portable Charger going at half price at $89 $44.50
  • Spigen iPhone 6/6Plus Cases at 30% off
  • TomTom Runner GPS Watch at $219
  • Skullcandy Navigator at $165.90 $74.90
  • …and many more

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What stocks to invest in 2015?

New York Stock Exchange

It is just like the eternal question every year again – what stocks to buy and what to ignore. The question is simple, but the answer is somewhat complex, as there isn’t any easy and straightforward way to respond to it. Investors can choose however different strategies. Like every year there are always certain companies that will grow no matter what the state of the economy does. These rather save investments are perhaps one of the best strategies to follow. But there are also sectors and industries that will be particularly flourishing in 2015.

Certain stocks have been climbing for four years in a row. Better judgement might suggest that there is an end to it. However, certain companies are simply not giving in. Furthermore, the December sell-off is the perfect opportunity for investors to enter the game. Companies like Apple (APPL) have been trending and created nothing but revenue for investors. The Apple stock has generated profits for five consecutive years and there isn’t any indication that 2015 will be different. The reputation of the company’s iOS operating system is better than ever and iPhones are leading the smartphone market. Apple appears to be a no-brainer.

The same holds for other IT stocks. The social media platform Facebook (FB) has enjoyed a 40% increase in the last year alone. Instagram, which is part of Facebook Inc., just reached 300 million active users and is said to have a vast potential for growth. With potential video ads launching on Instgram this year, the Facebook stock is set to climb further. Next to Apple and Facebook stands another giant, which has similar prospects – Google (GOOGL). The market share of the company is beyond belief and easily surpasses the ones of the competitors. No matter whether mobile phone market, online search or services and applications – the sails are set into one direction. Investing in any of these IT brands could be a risky undertaking considering their extremely long runs up the market ladder, but they are clearly not finished yet. Therefore, any of them should be a save investment for 2015.

However, these are not the only stocks, which are predicted to go up. Many other information technology stocks are said to behave similarly. Even the famous heavyweight Goldman says that investment in this sector will bring favourable profits. The growth predictions for this particular industry are set around 9%. This will ensure decent returns for shareholders.

Another investment tip given by many important financial institutes are the big global stock market indices. At least within the first half of 2015 the major indices are expected to grow. Especially the S&P 500, the American stock market index, is according to the forecast of the financial institute Goldman Sachs continuing to increase in value. Since the crash in 2009, the index has doubled in points and even climbed over the value it has had before the crash. Analysts calculate with at least another 5% increase in the first few months of 2015. Also the TOPIX, the Tokyo Stock Price Index, is on an upward spiral and estimated to be even steeper than the American index. Although the Japanese economy has suffered various setbacks in the last years, the predictions for the second most important Japanese stock market index are positive.

Investments not to make are material stocks. As the Chinese economy is experiencing stagnation, the demand for raw materials is going back. The stocks have increased in the last years, however the prediction for 2015 is dim. Most likely the stocks fall deep before they will increase and stabilise again. One should wait until they fall though. The moment when they will fall is unclear, but the fall itself is almost certain. Once the material stocks have considerably decreased, one should consider investing again.

No matter whether coal, oil or base metal – the price is weak. The oil price hit a five-year low and the coal price even went below its 10-year average. The wheels of the commodity super-cycle seem to be stuck in the sand. With oil and coal having increased up to a ten-fold in the last 15 years, the growth has been cut. China and other emerging nations had been responsible for a massive demand of materials. However, slow economies and decreased demand, especially in China, are now creating the halt.

Although major economies, such as Russia and China, are slowing down for different reasons, the Asian market is expected to grow in 2015. The emerging markets of China and India as well as South Korea and Indonesia are not to be underestimated in the next twelve months. Reforms and different policy chances have reduced bureaucracy and enable so economic growth. Furthermore, through policy changes unproductive and ineffective industries and sectors will be more exposed to the order and self-regulation of the markets. One of the best performers of the Asian markets in 2014 was the Deutsche X-Trackers Harvest CSI 300 China (ASHR), which increased by 47%. The steep trend increased especially in the last two months of the year and is therefore a top contender to watch and invest in for the first few months of the New Year.

While still in trouble is 2013, India and Indonesia have stabilised their currencies in 2014, while Korea, Taiwan and Singapore had suffered compared to the US dollar. This however has helped India and Indonesia to push reforms and growth their own markets. The Indonesian iShares MSCI Indonesia ETF (EIDO) grew by over 21% and the Wisdom Tree India Earnings Fund (EPI) could improve by more than 27%. Both of them can be interesting for investors in the next six months. Although both experience occasional setbacks, one could consider them as a long-term investment, as their potential growth could be up to 20% for the next two years.

In general 2015 isn’t looking bad at all. The US market as well as different Asian markets, such as the Indian and Indonesian markets, are expected to grow further, although some have already been growing too long in the opinion of some analysts. Investing in information technology stocks will be the safest bet though.

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