Something wildly different is taking over the supermarket floor — and it’s not your usual grocery run.
A massive whole tuna. Expert chefs with razor-sharp knives. Crowds gathering, phones out, eyes locked in. The kind of spectacle you’d expect at Tokyo’s famous Tsukiji Fish Market — except it’s happening right here in Singapore.
At FairPrice Xtra Parkway Parade on 25 April (10.30am – 12.30pm), shoppers can catch a 50kg premium Bluefin tuna being expertly carved on the spot. It’s not something you see every day—chefs work through the entire fish with precision, breaking it down into prized sections right in front of a growing crowd.
The moment the fish is sliced, it doesn’t sit around.
Fresh cuts are made available almost immediately after, including rare sashimi-grade portions like kamatoro (fatty collar), noten (top of the head), and hohoniku (cheek). These are typically the kind of selections you’d expect at higher-end Japanese dining spots, but here, they’re served straight from the source—while stocks last.
Around the cutting area, the setup expands into a full seafood spread, featuring a variety of sashimi-grade options alongside popular picks for everyday meals. Many shoppers end up staying longer than planned, comparing cuts and deciding what to bring home while the selection is at its freshest.
Then it turns into something straight out of Tokyo’s Tsukiji market. And here’s where things get fun. Auction-style seafood deals roll out with rapid-fire calls, shifting prices, and shoppers jumping in to lock down the best cuts. Blink and it’s gone—miss a moment, miss the deal.
You don’t get to see events like this often. If you’ve ever been curious about how a whole tuna is prepared, or you just want to get your hands on ultra-fresh sashimi at event-only prices, this is your moment. Come early, stay for the show, and be ready to move when the best cuts drop.
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Burger runs under $3 don’t show up often — and when they do, they don’t usually stick around for long.
Right now, Burger King is dropping the price of its fan-favourite Mushroom Swiss Burger to just $2.95 — that’s a solid 55% off the usual price. No complicated mechanics, no minimum spend. Just download the app, tap into the reward, and you’re set.
The Mushroom Swiss Burger has always been one of Burger King’s more indulgent picks — juicy beef patty, creamy mushroom sauce, and that unmistakable layer of melted Swiss cheese coming together in a soft bun. It’s rich, savoury, and easily one of the more satisfying options on the menu.
At $2.95, it lands squarely in that “why not just get one” territory — or realistically, more than one.
How to Redeem
Getting it is straightforward:
Download the Burger King app
Find the Mushroom Swiss Burger reward
Redeem after breakfast hours
Choose dine-in or pickup
No dine-in restrictions beyond timing, so it’s an easy lunch, dinner, or even late afternoon fix.
Forget your usual grocery run — something much bigger is happening at FairPrice Xtra Jurong Point this weekend. For three days only, from 24 – 26 April, the space transforms into an immersive “China Fair” experience, bringing together viral food trends, live cooking, and interactive stations you’d usually only see on Douyin — all under one roof.
Watch World-Class Chefs Bring China’s Flavours to Life (Live at Jurong Point & JEM)
One of the biggest highlights of the fair is the live cooking experience led by renowned Master Chefs — something you rarely see in a supermarket setting.
At FairPrice Xtra Jurong Point, Master Chef Alam Chen — a senior master of Chinese cuisine who once helmed the BRICS Summit Gala Dinner — joins forces with Master Chef Lin Sheng, a two-Michelin-starred chef with over 25 years of experience. Together, they’ll be cooking live using a lineup of premium, authentic ingredients and trending China products — the same ones featured across the fair — and transforming them into full dishes right before your eyes.
It’s a chance to see how these ingredients come together in real dishes — from well-loved classics to newer flavours gaining attention across Asia.
12 Sampling Booths, From Peking Duck to Viral Snacks
Image is just for illustration purposes only.
This is where the fair really comes alive.
Shoppers can go booth-hopping across a curated lineup of China brands, with 12 sampling booths offering everything from mala grilled fish and braised duck to trending snacks, instant noodles, and drinks that have been making waves online.
It’s less about browsing shelves, more about tasting your way through — discovering what you like before deciding what to bring home.
Think of it as a mini food tour across China — no passport needed.
Build-Your-Own Noodle Bowl (Yes, From Viral Brands)
One of the most talked-about setups has to be the DIY Noodle Bar.
The DIY Noodle Bar lets you pick straight from a wall of China’s most talked-about instant noodles, from bold spicy beef broths to rich seafood flavours and everything in between.
Instead of being locked into one flavour, you can mix, match, and experiment — choosing exactly what catches your eye, then customising your bowl with toppings before it’s cooked fresh on the spot.
It feels less like instant noodles, more like building your own personalised comfort bowl — especially when you’re trying flavours you’ve only ever seen online.
If you’ve ever been curious about which ones are actually worth the hype, this is probably the easiest (and most satisfying) way to find out.
Pick & Mix Candy Station That Feels Like a Treasure Hunt
Then there’s the Ba Ba Dian Pick & Mix station — and this is where people tend to slow down… and stay longer than expected.
Shelves are lined with colourful candies and premium dried fruits from China, the kind you don’t usually see all in one place. You grab a scoop, start picking what catches your eye, and before you know it, you’re building your own mix — sweet, tangy, chewy, crunchy — exactly how you like it.
There’s no fixed set, no right combination. Just explore, choose, and pay by weight.
It’s simple, but it taps into that “just one more scoop” feeling — the kind that makes it especially fun for families, and surprisingly hard to walk away from.
Cute Cakes, AI Photo Booth & Plenty of “For the Gram” Moments
It’s not just about what you eat — this part of the fair is built to catch your eye (and your camera).
The Yummy Hunter “Cute Cute Cakes” are almost too pretty to touch — detailed, animal-shaped creations that look like they belong in a display window rather than on a plate. Naturally, most people pause here first… photos before first bite.
Then just a few steps away, the AI “Travel to China” photo booth takes things up a notch. The booth drops you straight into a digitally recreated ancient Chinese palace, complete with grand halls, intricate architecture, and cinematic backdrops that feel surprisingly real.
What makes it stand out is how seamless it is. Using AI face-swap and body-mapping technology, you can instantly “wear” traditional kung fu outfits or warrior robes — no costumes, no changing, no waiting. One moment you’re standing there, the next you’re fully dressed in character, placed right into the scene.
The results are generated almost instantly, and they’re polished enough to look like a proper themed photoshoot rather than a quick snap.
Naturally, this is where a lot of people pause — not just for one shot, but a few — before sharing them straight to IG, TikTok, or Xiaohongshu.
It’s quick, immersive, and a fun way to “travel” without leaving the mall — which explains why it’s expected to draw steady crowds throughout the day.
Spend & Redeem Rewards (While Stocks Last)
And if you needed another reason to linger a little longer — there’s something in it for you when you check out.
As you shop your way through the fair, your spend starts unlocking extras along the way. Hit $18 and you’ll pick up a complimentary Dingdong V5 Oolong Tea, go a little further and $28 gets you a limited-edition Dingdong IP hand towel, while $38 nets you a $5 FairPrice voucher.
For those stocking up a bit more, there’s also an exclusive Ba Ba Dian cooler bag waiting when you spend $50 via Alipay+ — practical, limited, and one of those things people tend to grab while it’s still available.
It’s the kind of setup where your basket fills up naturally… and you walk away with a little more than you planned.
Get a FREE U100 Prebiotic Drink
There’s also a little bonus waiting as you shop.
From 23 April to 13 May 2026, spend just $15 on selected China Fair items at any FairPrice Xtra store and you’ll score a FREE U100 drink — a trendy prebiotic beverage that’s been gaining attention for its refreshing flavours and gut-friendly benefits.
It’s a simple deal, but one that adds up quickly — especially when you’re already picking up snacks, drinks, and viral finds from the fair. Just redeem it at the customer service counter while stocks last, and you’ve got yourself an extra perk to go with your haul.
Can’t Make It to Jurong Point? Here’s What You Can Still Catch
FairPrice Xtra jem
If you’re heading to the west side, you can also catch part of the experience at FairPrice Xtra JEM.
On 25 April, JEM will be hosting live cooking demos (10am–2pm and 5pm–7pm) — giving you another chance to see the Master Chefs in action and experience how these trending ingredients come together.
The experience continues with the sampling booths returning from 1 to 3 May (11am–7pm), where you can still explore and taste many of the same viral snacks and crowd favourites.
Ask us questions, discover the latest offers & more on Telegram.
Twelve years of cheesecakes, countless celebrations, and now — a deal worth marking your calendar for.
Cat & the Fiddle is celebrating its 12th anniversary with a series of specially curated deals, led by a headline promotion that’s hard to ignore: 1-for-1 whole cheesecakes across eight flavours.
Running from 20 to 22 April 2026, the limited-time offer is both a thank-you to loyal customers and a chance for new fans to dive into the brand’s signature creations — two whole cakes for the price of one.
Beyond the 1-for-1 headline deal, Cat & the Fiddle is rolling out a line-up of additional offers:
S$12 off Fickle Feline Cheesecake (U.P. S$58.90)
S$12 off Tiramisu Petite Cheesecake (U.P. S$38.90)
Red Velvet Macaron Feline at $12 (U.P. S$15)
CAT Plushies from $12 (U.P. up to S$59.90)
It’s a mix of sweet treats and collectibles — perfect for fans who’ve followed the brand over the years.
Mobile Collection Points Across Singapore
Mobile collection point by Cat & the Fiddle
For added convenience, Cat & the Fiddle is also introducing Mobile Collection Points from 21 April to 3 May 2026. Simply place your order online and pick up your cheesecakes at selected locations across the island — a quick grab-and-go option without the usual wait.
From birthdays to casual get-togethers, Cat & the Fiddle has long been part of many celebrations in Singapore — and this anniversary feels like a fitting way to give back.
With just three days for the 1-for-1 whole cheesecake deal, this is one of those moments where planning ahead (and ordering early) might make all the difference.
All Cat & the Fiddle products are halal-certified.
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If you’ve been meaning to try Dian Xiao Er’s signature roast duck, this is the deal to go for.
For a limited time, you can enjoy the brand’s well-loved Angelica Herbal Roast Duck for just $5 — a special tasting portion that gives you a proper introduction to one of their most iconic dishes.
Slow-roasted to perfection, the duck is known for its crispy golden skin and tender, juicy meat, infused with a unique blend of herbal flavours. The recipe, refined over 24 years, delivers that rich, aromatic taste that keeps diners coming back.
Getting your hands on this $5 deal is simple. Just download the Dian Xiao Er App, purchase your eCoupon, and redeem it at any Dian Xiao Er outlet.
Do note that multiple eCoupons can be purchased, and each eCoupon is valid for 180 days from the date of purchase — so you’ve got plenty of time to plan your visit. Redemption is strictly for dine-in only and limited to one eCoupon per table per visit.
Also worth noting: this is a tasting portion, which is smaller than a standard 1/4 portion — perfect for a quick indulgence or a first-time try.
Whether it’s your first time or you’ve been craving that signature herbal roast, this is a low-commitment way to enjoy one of Dian Xiao Er’s most popular dishes.
One bite, and you’ll know why it’s a crowd favourite.
