Hello Kitty fans, your next tech upgrade could come with a few very cute extras. Sony has unveiled its first collaboration with Hello Kitty, bringing limited-edition smartphone and headphone bundles to Singapore — complete with exclusive Hello Kitty merchandise designed for Sony Store customers.
Pre-orders open on 6 October 2026, with prices starting from S$149. The collection is available exclusively through Sony Store channels, and every bundle includes a Hello Kitty tote bag, plus either a headphone pouch or a sacoche-style shoulder bag, depending on the device selected.
Headphone Bundles From S$149 — With A Hello Kitty Pouch And Tote
A new pair of headphones and matching Hello Kitty accessories? That is the appeal of the three headphone bundles, which pair Sony’s wireless listening options with a Sony Store exclusive original Hello Kitty pouch and tote bag.
The pouch doubles as a carrying case for the headphones and personal belongings, while the tote is made for everyday use. Together, they give fans a way to bring Hello Kitty along on commutes, coffee runs and days out.
The three options are:
WH-CH530 Sony x Hello Kitty Collaboration Model — S$149
WH-CH730N Sony x Hello Kitty Collaboration Model — S$249
WH-1000XM6 Sony x Hello Kitty Collaboration Model — S$609
At S$149, the WH-CH530 bundle is the collection’s most affordable option. These entry-level wireless headphones offer intuitive button controls and multipoint connection for everyday listening, online learning and streaming.
For those who want noise cancellation, the S$249 WH-CH730N bundle pairs a lightweight, foldable headphone design with Dual Noise Sensor technology, customisable audio settings and improved call quality.
The S$609 WH-1000XM6 bundle features Sony’s flagship headphones, combining premium sound with advanced noise cancellation — a tempting upgrade for music lovers who also have a soft spot for Hello Kitty.
The Xperia Bundle With Two Hello Kitty Bags
For fans planning a smartphone upgrade, the Xperia 10 VIII Sony x Hello Kitty Collaboration Model is available for pre-order at S$919.
This bundle includes the Xperia 10 VIII, an original Hello Kitty sacoche-style shoulder bag for the phone and other small essentials, and a Hello Kitty tote bag. That means two collectible accessories to work into your everyday outfits.
The Xperia 10 VIII is available in Frozen White, Frosted Grey and Misty Lilac. Its everyday features include enhanced stereo speakers, a screen approximately 50% brighter than its predecessor and up to two days of battery life, according to Sony.
There is also a “Rewards & Pay” menu, accessible with a double press of the power button, for quick access to payment and rewards apps.
Try The Products And Snap A Photo At 313@somerset
Fans can also head to Sony Store at 313@somerset, where a specially curated space lets visitors explore and experience the Sony products firsthand.
An exclusive photo wall adds another reason to stop by — and a spot to capture a keepsake of the collaboration.
Where To Pre-Order
The limited-edition Sony x Hello Kitty bundles are available for pre-order from 6 October 2026, exclusively through Sony Store channels. Quantities are limited, so fans eyeing the exclusive accessories may want to check the collection early.
Browse the individual bundles here:
